I. INTRODUCTION When it comes to the new century, commodity economic space will develop and prosper. The packaging market has grown from regional to national and international, and the competition has become increasingly fierce. The continuous development and application of new materials and new technologies, and the increasing demand of consumers, have all contributed to the overall quality and the overall quality of the talents cultivated by the packaging profession. The requirements for design capabilities have been increasing, and at the same time, higher requirements have been placed on personnel engaged in this professional teaching. How to integrate a more comprehensive teaching content, an easily accepted teaching method that meets the needs of the society, and a modern teaching method to form a packaging design talents training model that continuously improves and gradually meets market demands is a problem that we face today.
In September 1980, China joined the Asian Packaging Association. In December of the same year, the China Packaging Technology Association was established. The efforts made in the past 20 years have yielded gratifying results. At the same time as obtaining direct economic benefits, the provinces and cities have corresponding specialties and cultivated specialized packaging design talents for the market. However, there is still a big gap compared with developed countries. The reason, from the fundamental point of professional education of packaging engineering, is that the theoretical study and research related to packaging design disciplines are repeated, and the teaching still stays in the decoration and beautification phase of the packaging surface, and it lacks scientificity and rationality. Therefore, in the future, professional courses should open up professional courses such as packaging design, packaging materials, packaging machinery, packaging techniques and methods, as well as performance techniques and other modern packaging and decoration design courses, while supplementing and emphasizing packaging design in terms of pleasantness. Emphasizing that packaging design is both a science and an art, and its key lies in the basic starting point for serving people.
Second, the purpose of modern packaging design Packaging is a creative combination of behavior, not just an imaginative behavior, is to complete the protection and communication of product information functions to meet the needs of consumers and business development, so as to achieve its "for the enterprise" " For the dual purpose of consumers, so that packaging design is both art and science. The combination of ergonomics and packaging design directly introduces our analysis of human physiological and psychological functions and requirements into the study of design disciplines. It discusses and studies how packaging products adapt to the requirements of human body functions so as to be safe, reasonable and comfortable. Use packaging and packaging. It should also be noted that the ergonomics involved in packaging are different from the ergonomics studied in general product design. Its main research object is the process involved in the design, display, transportation, use, etc. of packaging products (objects). The body part measures the size and various functions of the body. Strengthening research in this area can make packaged goods (materials) suitable for people's needs, in line with the rapid development of social productivity and science and technology, people are pursuing a comfortable, happy and efficient lifestyle, and more importantly, its development. Research has led to a gradual, scientific and rationalization of packaging design. Any obsolete, bulky, rough, and irrational packaging designs will be eliminated; new, practical, convenient, and reasonable packaging products will be replaced. This is the mainstream and principle of modern packaging design.
The packaging design talents that we cultivate are the problems that we need to address in order to develop product packaging and meet the requirements. After improvement, combination, conception, re-creation, and finally complete the series of design processes. It can also be said that the design process is a system activity that conveys product information and displays products by solving actual product problems. Therefore, the most fundamental purpose of packaging design of product entities is to facilitate people's lives. From the stage of product development, it is necessary to study the dynamic requirements of consumers on products (changes in factors such as the time period, region, and consumer groups). Human needs are the basis for designing subjective wishes. The actual level of packaging technology is the objective basis for realizing this desire. The packaging design professional of packaging engineering is to grasp the trend of packaging technology innovation in a timely manner and fully grasp their own needs. The design of the product in the material, structure, function and process flow of a variety of indicators, so that product packaging in the upgrading to meet the needs of the community, their own design advantages and technological advantages as far as possible to convert the advantages of goods, really complete the purpose of packaging design .
Third, in the packaging design teaching emphasizes the pleasant modern packaging design, shoulders the important task of improving human life quality, guiding the rationalization of consumption structure, and guiding people to the scientific lifestyle. The fundamental purpose of "consumption as the core" is to make every packaging design talent give priority to caring people's needs and permeate human factors in the design process. There are only a few aspects to discuss.
1. Pleasant issues in packaging design In the packaging design, the design concept is a key point. Unique and innovative packaging can give people a sense of beauty, deepen their impression, and stimulate consumers' desire to purchase. On the other hand, excessive pursuit of new, exotic, and beautiful designs has many drawbacks; poor stability, difficulty in handling, complex appearance, difficulty in mold making, failure to consider the characteristics of the contents, pressure resistance, shock resistance, and impact resistance. Poor and so on. For example, the design of glass containers is now commonly used in the packaging of foods, beverages, and cosmetics, and they are shaped to win. However, there is a problem that can easily be overlooked. The bottle-type design does not take into account the physiological and anatomical features of the human hand, which makes consumers feel uncomfortable when using it. From an ergonomic point of view, the bottle height design should be greater than the 50th percentile adult's hand width value, which is easy to take; the bottle diameter should be consistent with the size of the normal crowd's hand, if too large, the single Hand is not easy to hold, if the details of the hand muscles are easy to fatigue and nervous; the design of the bottle cover should be based on the characteristics of human hand force, the greater the contact area between the cover height and the finger, the more difficult it is to feel pain due to too concentrated pressure, according to the body measurement size In general, it is recommended that the cap height be at least 2.5 cm. From this example, we can see that in the package design, from the ergonomic point of view to make the model attractive, novel and pleasant, to ensure that some specific requirements to meet the basic dimensions of the human body, it truly has comprehensive practicality to achieve the final design purpose.
2. Pleasantness in the use of packaging colors. Color plays a role in packaging. When you look at the shelves, the first thing that catches your eye is the packaging color. Color is not only related to the display effect of merchandise, but also different colors can make people have different feelings and associations, and whether there is a pleasant question. The entire human body, including his physical, mental, emotional, and spiritual, is a coordinated whole. The influence of color on the body will involve all aspects. Such as affect the body's function to enhance blood circulation; cause different levels of muscle tension; affect the cerebral cortex, heart rate, breathing and other autonomic nervous system function, it will inevitably cause people in the aesthetic emotional response. From the packaging design point of view, the key is to grasp the principle of packaging color and content commensurate with the principle of "product image color", such as butter in food packaging - yellow, milk powder - milky white, tomato sauce - red, carrot juice - Orange, etc., clearly guide consumers to buy. For our packaging engineering professional designers should be based on the quality of goods, according to different habits and desires, grade requirements, and even age, gender differences, emphasis on the pleasant colors, the use of artistic techniques, to deal with prominent packaging design color The effect is to increase the value of goods brought by packaging design.
3, the pleasant nature of the packaging material packaging is to use something to wrap, dress up something, play a protective and decorative role, to achieve the dual functions of practical and landscaping. The shape, color and surface decoration of the packaging in the design are of course very important. On the other hand, the material effects of the packaging (natural materials and artificial materials) are also factors that cannot be ignored. This factor is directly related to people's feelings, and to a certain extent, the beautifying effect of the packaging. Contact between people and objects in life is firstly the appearance of objects. In most cases, the difference in specific objects that can specifically reflect the difference between different objects is also the appearance of the material (such as people often say "feeling"). Judging from the principle of ergonomics, people's perceptions of matter are visual, auditory, olfactory, and tactile, which together form a perception, which is reflected by the rise of individual attributes. In learning packaging design, it is necessary to understand the complete perception of the entire beauty and the satisfaction of various human feelings and emotions, so that the design object meets the physiological and emotional needs of humans and achieves a good material experience. For example, coconut shell packaging series in Hainan and wood grain and bamboo packaging series for tea products in Yunnan area make the design object a perfect combination of material and quality, and the appearance material highly reflects the inherent quality. And to a certain extent, the design objects show regional characteristics, folk characteristics, and cultural characteristics. This packaging design can adapt to the ever-changing market, and it can truly become a practical art design.
4. The pleasantness of the packaging product display.
A good packaging display should generally meet three conditions: easy for consumers to see; easy to pick, easy to pick; easy to display merchandise. It promotes the role of publicity and beautification of goods for packaging, so as to achieve the purpose of increasing the added value of goods, and giving people a sense of sensation to cause purchase behavior. In teaching, emphasis must be placed on starting from the visual characteristics of people and considering the comparison of the effects of goods displayed on shelves (cabinet). The upper and lower angles of the limits in the standard line of sight of the 50th percentile population shall prevail. It is easy to take in consideration of the best display position and area from the standing position of the person and the access range of the kneeling position and the maximum accessible space. From the practicality of the exhibition, the possible exhibition environment (exhibition space), the size of the exhibition required space, etc. Consider the problem of easy display. Considering the convenience and pleasant measures above, the packaging design can obtain good display effect and achieve the best pleasantness.
IV. Conclusion
In September 1980, China joined the Asian Packaging Association. In December of the same year, the China Packaging Technology Association was established. The efforts made in the past 20 years have yielded gratifying results. At the same time as obtaining direct economic benefits, the provinces and cities have corresponding specialties and cultivated specialized packaging design talents for the market. However, there is still a big gap compared with developed countries. The reason, from the fundamental point of professional education of packaging engineering, is that the theoretical study and research related to packaging design disciplines are repeated, and the teaching still stays in the decoration and beautification phase of the packaging surface, and it lacks scientificity and rationality. Therefore, in the future, professional courses should open up professional courses such as packaging design, packaging materials, packaging machinery, packaging techniques and methods, as well as performance techniques and other modern packaging and decoration design courses, while supplementing and emphasizing packaging design in terms of pleasantness. Emphasizing that packaging design is both a science and an art, and its key lies in the basic starting point for serving people.
Second, the purpose of modern packaging design Packaging is a creative combination of behavior, not just an imaginative behavior, is to complete the protection and communication of product information functions to meet the needs of consumers and business development, so as to achieve its "for the enterprise" " For the dual purpose of consumers, so that packaging design is both art and science. The combination of ergonomics and packaging design directly introduces our analysis of human physiological and psychological functions and requirements into the study of design disciplines. It discusses and studies how packaging products adapt to the requirements of human body functions so as to be safe, reasonable and comfortable. Use packaging and packaging. It should also be noted that the ergonomics involved in packaging are different from the ergonomics studied in general product design. Its main research object is the process involved in the design, display, transportation, use, etc. of packaging products (objects). The body part measures the size and various functions of the body. Strengthening research in this area can make packaged goods (materials) suitable for people's needs, in line with the rapid development of social productivity and science and technology, people are pursuing a comfortable, happy and efficient lifestyle, and more importantly, its development. Research has led to a gradual, scientific and rationalization of packaging design. Any obsolete, bulky, rough, and irrational packaging designs will be eliminated; new, practical, convenient, and reasonable packaging products will be replaced. This is the mainstream and principle of modern packaging design.
The packaging design talents that we cultivate are the problems that we need to address in order to develop product packaging and meet the requirements. After improvement, combination, conception, re-creation, and finally complete the series of design processes. It can also be said that the design process is a system activity that conveys product information and displays products by solving actual product problems. Therefore, the most fundamental purpose of packaging design of product entities is to facilitate people's lives. From the stage of product development, it is necessary to study the dynamic requirements of consumers on products (changes in factors such as the time period, region, and consumer groups). Human needs are the basis for designing subjective wishes. The actual level of packaging technology is the objective basis for realizing this desire. The packaging design professional of packaging engineering is to grasp the trend of packaging technology innovation in a timely manner and fully grasp their own needs. The design of the product in the material, structure, function and process flow of a variety of indicators, so that product packaging in the upgrading to meet the needs of the community, their own design advantages and technological advantages as far as possible to convert the advantages of goods, really complete the purpose of packaging design .
Third, in the packaging design teaching emphasizes the pleasant modern packaging design, shoulders the important task of improving human life quality, guiding the rationalization of consumption structure, and guiding people to the scientific lifestyle. The fundamental purpose of "consumption as the core" is to make every packaging design talent give priority to caring people's needs and permeate human factors in the design process. There are only a few aspects to discuss.
1. Pleasant issues in packaging design In the packaging design, the design concept is a key point. Unique and innovative packaging can give people a sense of beauty, deepen their impression, and stimulate consumers' desire to purchase. On the other hand, excessive pursuit of new, exotic, and beautiful designs has many drawbacks; poor stability, difficulty in handling, complex appearance, difficulty in mold making, failure to consider the characteristics of the contents, pressure resistance, shock resistance, and impact resistance. Poor and so on. For example, the design of glass containers is now commonly used in the packaging of foods, beverages, and cosmetics, and they are shaped to win. However, there is a problem that can easily be overlooked. The bottle-type design does not take into account the physiological and anatomical features of the human hand, which makes consumers feel uncomfortable when using it. From an ergonomic point of view, the bottle height design should be greater than the 50th percentile adult's hand width value, which is easy to take; the bottle diameter should be consistent with the size of the normal crowd's hand, if too large, the single Hand is not easy to hold, if the details of the hand muscles are easy to fatigue and nervous; the design of the bottle cover should be based on the characteristics of human hand force, the greater the contact area between the cover height and the finger, the more difficult it is to feel pain due to too concentrated pressure, according to the body measurement size In general, it is recommended that the cap height be at least 2.5 cm. From this example, we can see that in the package design, from the ergonomic point of view to make the model attractive, novel and pleasant, to ensure that some specific requirements to meet the basic dimensions of the human body, it truly has comprehensive practicality to achieve the final design purpose.
2. Pleasantness in the use of packaging colors. Color plays a role in packaging. When you look at the shelves, the first thing that catches your eye is the packaging color. Color is not only related to the display effect of merchandise, but also different colors can make people have different feelings and associations, and whether there is a pleasant question. The entire human body, including his physical, mental, emotional, and spiritual, is a coordinated whole. The influence of color on the body will involve all aspects. Such as affect the body's function to enhance blood circulation; cause different levels of muscle tension; affect the cerebral cortex, heart rate, breathing and other autonomic nervous system function, it will inevitably cause people in the aesthetic emotional response. From the packaging design point of view, the key is to grasp the principle of packaging color and content commensurate with the principle of "product image color", such as butter in food packaging - yellow, milk powder - milky white, tomato sauce - red, carrot juice - Orange, etc., clearly guide consumers to buy. For our packaging engineering professional designers should be based on the quality of goods, according to different habits and desires, grade requirements, and even age, gender differences, emphasis on the pleasant colors, the use of artistic techniques, to deal with prominent packaging design color The effect is to increase the value of goods brought by packaging design.
3, the pleasant nature of the packaging material packaging is to use something to wrap, dress up something, play a protective and decorative role, to achieve the dual functions of practical and landscaping. The shape, color and surface decoration of the packaging in the design are of course very important. On the other hand, the material effects of the packaging (natural materials and artificial materials) are also factors that cannot be ignored. This factor is directly related to people's feelings, and to a certain extent, the beautifying effect of the packaging. Contact between people and objects in life is firstly the appearance of objects. In most cases, the difference in specific objects that can specifically reflect the difference between different objects is also the appearance of the material (such as people often say "feeling"). Judging from the principle of ergonomics, people's perceptions of matter are visual, auditory, olfactory, and tactile, which together form a perception, which is reflected by the rise of individual attributes. In learning packaging design, it is necessary to understand the complete perception of the entire beauty and the satisfaction of various human feelings and emotions, so that the design object meets the physiological and emotional needs of humans and achieves a good material experience. For example, coconut shell packaging series in Hainan and wood grain and bamboo packaging series for tea products in Yunnan area make the design object a perfect combination of material and quality, and the appearance material highly reflects the inherent quality. And to a certain extent, the design objects show regional characteristics, folk characteristics, and cultural characteristics. This packaging design can adapt to the ever-changing market, and it can truly become a practical art design.
4. The pleasantness of the packaging product display.
A good packaging display should generally meet three conditions: easy for consumers to see; easy to pick, easy to pick; easy to display merchandise. It promotes the role of publicity and beautification of goods for packaging, so as to achieve the purpose of increasing the added value of goods, and giving people a sense of sensation to cause purchase behavior. In teaching, emphasis must be placed on starting from the visual characteristics of people and considering the comparison of the effects of goods displayed on shelves (cabinet). The upper and lower angles of the limits in the standard line of sight of the 50th percentile population shall prevail. It is easy to take in consideration of the best display position and area from the standing position of the person and the access range of the kneeling position and the maximum accessible space. From the practicality of the exhibition, the possible exhibition environment (exhibition space), the size of the exhibition required space, etc. Consider the problem of easy display. Considering the convenience and pleasant measures above, the packaging design can obtain good display effect and achieve the best pleasantness.
IV. Conclusion