Apple used innovation to subvert Nokia's kingdom. In the traditional industry, product innovation is constantly emerging, and these innovative companies will challenge the leading position in the traditional enterprise. For the plastic bottle packaging industry, this is a very traditional production and processing industry. After nearly 30-40 years of development, some enterprises have firmly assumed the absolute advantage in the industry. So, for some newly-innovated companies, how to achieve counterattacks?
In the first aspect, plastic bottle manufacturers can start with branding. Although the size of some companies in the plastic bottle industry has been large, it lacks the concept of branding. In turn, we look at the field of carton packaging containers, Tetra Pak and other manufacturers are taking the road to branding, marking the goods on the packaging company's trademark. In this way they will pay more attention to their own product requirements. For the plastic bottle industry, if you first take the lead in the branding of plastic bottles, you will certainly win new opportunities.
On the other hand, for the innovation of plastic bottle packaging, there are times when the hottest plastic bottles are lighter in weight and innovations in the future are more intelligent in plastic bottles. These plastic bottle packaging that integrates new technologies and new requirements will help R&D companies. In the short term, breakthroughs will be achieved and counterattacks will be countered.