UPM Changshu Factory will launch low-to-medium-weight digital printing special-purpose coated paper, UPM Laser Color Digital Silk Paper and High Gloss Paper, in April this year in the domestic market.
In China, digital printing is growing at a rate three times faster than the annual growth rate of offset printing. The personalization and customization of prints, variable data and on-demand information, and the requirement for short-run prints and rapid response flexibility have become major factors driving the rapid development of digital printing. The launch of UPM Laser Color Digital Mercerized Paper and High-gloss Paper will help meet the demand of digital printing companies in China for low- and medium-weight special digital coated printing paper.
Intense color digital mercerized paper and glossy paper is suitable for the production of digital imaging machines for electrostatic imaging (carbon powder or electronic ink). It is mainly used for on-demand printing of corporate advertising and advertising materials, including short-length product brochures and personalized customer brochures. , bid invitations, books and magazines on demand, etc.
In September 2007, the export market began selling UPM laser color digital mercerized paper and high-gloss paper to Australia and other Asian-Pacific regions.