Carton packaging color design

The color design of carton packs is attached to graphics, text, and textures. Not only does it require beauty and generosity, it satisfies people's aesthetic requirements, and it should be highly coordinated with people's psychological feelings. Color design mainly considers the following aspects:

Color tone

Hue is the overall tendency and overall mood of the color arrangement on the screen. It is the dominant color of a group of colors and it occupies an absolute advantage in the full picture. The packaging requires an instant visual standout on a long-distance shelf to convey product information, which requires a strong overall tone. Therefore, the key to packaging color design is tone design.
The tone design requirements are consistent with the main functions of the product. For example, red and orange notes are used for gift packaging, and cold beverage packaging is suitable and cool.
The tone design requirements and times, different regions, and different nationalities are all united in the color of the taboos. We must be able to adapt to this change and follow the trend of the times. For example, people in the Islamic region like to avoid the use of green yellow; the Tibetans use white as their honorable color. With light yellow, green; Manchu people love yellow, purple, red, blue and avoid white. Hue design should take full account of these traditional habits to make the product popular. For export goods, packaging design should respect the customs of other countries or countries.

Color contrast

In the 12-hue circle, the color of the two opposites is called the contrasting color, and the hue and lightness difference is the biggest, leaving a vivid and strong contrast feeling. Only by contrast can the colors express the image correctly. The comparison mainly includes the following three aspects:
Brightness comparison: Including the contrast between the hue of the same hue and the different hue, it is necessary to compare them repeatedly in order to obtain an accurate expression. Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect.
Purity comparison: In the same color phase, the higher the purity, the brighter the color, the lower the purity, and the more turbid. Purity contrast enhances richness.
Color contrast ratio: This is the phenomenon of color shift due to the difference in hue when two or more colors are juxtaposed or alternating, and it can be divided into color contrast, complementary color contrast and cold and warm contrast. In the design of color-to-color contrast, the contrast should be just right, so that the screen is gorgeous and decent, and the Chinese are not floating, resulting in harmonious and harmonious beauty.

Color harmony

On the twelve-hue circle, two similar colors are called harmonic colors. The color harmony gives people an implicit, rich, elegant, pleasant and comfortable feeling. The main methods of reconciliation are:
Similar tones and: refers to the color of the same and different brightness of the color match, such as light green, green, dark green with the match or light red, red, dark red with.
Approximate hue sum: refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow, all of which contain yellow components and are easily coordinated.

The rhythm of color

The rhythm is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and shade, rigidity and softness, high and low levels, and factuality. It is a rhythmic movement in many forms. It has both repetition and development. Each aspect restricts each other, advances each other, and reflects natural harmony. From the screen effect, there are fierce, stable, happy, melancholy and so on. Various colors are used to embody the same theme as an organic whole and are incorporated in the rhythm of the rhythm.