The current state and future development of the sports goods industry: January 10, 2015, 08:30
China's sports goods sector is a significant part of the broader sports industry. In recent years, products such as sports equipment, athletic wear, fitness machines, venue facilities, sports drinks, and nutritional supplements have gradually dominated the market, showing strong growth potential. A production and sales pattern has been established, centered around five major cities—Beijing, Tianjin, Shanghai, Guangzhou, and Heihe. With the rapid development of China’s sports sector and its market economy, former leaders of the State Physical Culture and Sports Commission reevaluated the situation and founded the China Sporting Goods Federation. This led to the creation of a unified, open, competitive, and orderly national sports goods market through events like the China Sporting Goods Fair. Since its inception, five exhibitions have been held, each one surpassing the last, which has created favorable conditions for the healthy and sustainable growth of the industry.
However, the Chinese sports goods industry started relatively late and has traditionally relied on labor-intensive methods with limited access to advanced materials and technologies. As a result, there is still a significant gap compared to global standards. But with the continued implementation of the national fitness program and rising living standards, people's material and cultural needs are becoming more diverse. More individuals are now recognizing the value of sports, fitness, and personal health. This has led to the emergence of nationwide physical activities that utilize various means and conditions for fitness. In both urban and rural areas, factories, mines, and schools, the number of people participating in sports is growing rapidly. This trend presents unprecedented opportunities for the development of China's sports goods industry, offering a very promising future.
A product's brand is not just a name—it represents quality, design, and reputation. Future market competition will be driven by branding. International brands like Nike, Adidas, Hummer, and Reebok have long captured global attention. According to a German report titled "Sports Internal Reference," Nike has seen substantial annual growth, with sales increasing by over $100 million each year.
Today, numerous foreign brands have entered the Chinese sports goods market. On one hand, this has greatly enriched the market and improved people's quality of life. On the other hand, it has also brought intense competition and challenges to domestic brands.
Over the past decade, China's sports goods manufacturing has started from a low base. Through continuous efforts, the industry has introduced advanced technology, capital, and management practices, gradually expanding and developing. Companies like Li-Ning, Conway, Double Star, Paez, and Gweet have emerged as well-known brands. Among them, Li-Ning stands out as a model. Once a gymnastics champion who won gold medals, Li Ning joined the Jianlibao Group and transitioned into the sports goods business. His ability to win medals in sports and his sense of responsibility and mission have helped build a strong brand identity.
Solid Colour Pvc Edge Banding,Plain Colour Pvc Edge Banding,Pvc Solid Edge Banding,Abs Edge Banding
Jiangxi Cuckoo New Material Co.,Ltd , https://www.jxcuckoo.com