In the 30 years of reform and opening up, China's printing industry has experienced rapid growth, from 4.8 billion yuan in 1978 to more than 480 billion yuan in 2008, a full increase of 100 times. After the period of rapid development, China's printing industry is now entering a normal and regular development, and we must not blindly chase after it. This is the starting point for studying the development of the current printing industry. The author believes that the international financial crisis may become a turning point in the development of China's printing industry from ultra-speed development to normal development. It is expected that in 2010, the growth rate of China's printing industry may be slightly lower than the growth rate of industrial output.
Speeding development brings five drawbacks to the printing industry
First, the low level of blind development, so that a considerable part of the backward overcapacity, it is difficult to resist the impact of the international financial crisis.
Second, the vicious competition in the market has intensified. China's printing industry entered the era of meager profit five years ago, competing to suppress prices, and the government industry departments repeatedly warned that the results have been minimal, and now the crisis has finally erupted.
The third is to disrupt the market economic order. Some enterprises have to survive, do not hesitate to fake and fake, fake and shoddy, and the printing market has become the focus of rectifying the economic market order.
The fourth is to hinder technological progress. The technological progress of enterprises depends on the internal development of enterprises. If enterprises rely on low-level redundant construction to profit, they will lose the demand for new technologies and new equipment, which will have a serious impact on the innovation and development of printing technology.
Fifth, the contradiction of industrial structure is more prominent. The situation of scattered, small, poor and chaotic printing industry is difficult to cure, hindering the pace of industrial restructuring.
Three transformations are conducive to building a modern printing industry system
The 17th National Congress of the Communist Party of China put forward the requirements for the transformation and upgrading of China's economic development strategy. This international financial crisis may promote and accelerate the adjustment and reshuffle of the industry. And the three transformations are conducive to building a modern and harmonious printing industry system.
First, the transformation of traditional industries into high-tech industries.
Digital strategy - digital (inkjet) printing and digital printing engineering - digital inkjet printing, CTP, digital processes, digital information management, digital control of equipment, digital technology to transform the traditional printing industry.
The second is the transition from passive processing to active service.
Striving for customers is the key to market competition. Under the challenge of the new media, if there is no extreme situation in which new media will replace the print media in the short term, the situation that the mainstream status of the print media has been seriously affected has already appeared. How to find a new positioning of print media in the market is the focus of attention in the industry.
1. Develop creative printing, expand service areas, and serve customers throughout the process;
2. Improve information value-added services;
3. Absorb the road of digital and network technology to integrate and promote each other.
The third is the transition from extensive to intensive.
——To build a backbone enterprise with international competitiveness;
- Cultivate printing brands with international influence;
—— Scientifically plan the development of the printing industry park, and build a number of industrial demonstration bases with advanced technology, reasonable layout, and unique characteristics and scientific management.
The fourth is to build a modern and harmonious printing industry system.
——Coordinated development of printing and national economic and social cultural education;
- Coordinated development of printing and printing equipment and equipment;
——Coordinated development of printing and environmental protection, paying attention to green printing;
——Coordinated development of printing and market health, focusing on safety (anti-counterfeiting) printing;
-- Grasping the characteristics of a wide range of printing services to further expand the service sector.
Technology research and innovation and independent innovation are the top priority
In August 2009, the State Council issued the "Cultural Industry Revitalization Plan" (hereinafter referred to as "Planning"), which is another major measure for China to cope with the international financial crisis. It is also an important historical opportunity for the printing industry to turn "risk" into "machine". The "Planning" listed the printing industry as one of the key development industries in the future, and it is another sublimation of the printing industry's strategic position in the national economy. Therefore, we should seize this new historical opportunity and study the strategic measures to accelerate the development of new printing technologies, new equipment and new equipment.
It is understood that in the process of researching the cultural industry revitalization plan, the State Council leaders and relevant departments have emphasized that the future development of the printing industry should rely on scientific and technological progress, especially the development and research of new technologies, new equipment and new equipment, and independent innovation. If printing is a key industry for the future development of the cultural industry, the development of new printing equipment and new equipment is the top priority for the future development of the printing industry.
In this regard, the author suggests that we should organize research and development of major printing new technologies, new equipment, and new equipment development projects, and strive to be included in the national key project plan. At present, the National Development and Reform Commission, the General Administration of Press and Publication, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, etc., according to the "Planning" implementation of the "Implementation of Major Projects Driven Strategy" requirements are studying major project engineering plans, and the General Administration of Press and Publication is also preparing to set up a major project database. . We should seize the opportunity and consider whether we can consider the following aspects:
1. Focusing on digital printing and printing digital engineering, taking digital inkjet printing technology as a breakthrough, formulating new technologies, new equipment, and new equipment for overall development planning;
2. Develop corresponding technical equipment and equipment around green, safe and creative printing;
3. Formulate and plan major technological transformation projects for key enterprises;
4. Planning and construction of a number of advanced printing industry demonstration bases (parks);
5. Expand printing exports and “going out†to participate in major project planning such as international mergers and acquisitions.
Speeding development brings five drawbacks to the printing industry
First, the low level of blind development, so that a considerable part of the backward overcapacity, it is difficult to resist the impact of the international financial crisis.
Second, the vicious competition in the market has intensified. China's printing industry entered the era of meager profit five years ago, competing to suppress prices, and the government industry departments repeatedly warned that the results have been minimal, and now the crisis has finally erupted.
The third is to disrupt the market economic order. Some enterprises have to survive, do not hesitate to fake and fake, fake and shoddy, and the printing market has become the focus of rectifying the economic market order.
The fourth is to hinder technological progress. The technological progress of enterprises depends on the internal development of enterprises. If enterprises rely on low-level redundant construction to profit, they will lose the demand for new technologies and new equipment, which will have a serious impact on the innovation and development of printing technology.
Fifth, the contradiction of industrial structure is more prominent. The situation of scattered, small, poor and chaotic printing industry is difficult to cure, hindering the pace of industrial restructuring.
Three transformations are conducive to building a modern printing industry system
The 17th National Congress of the Communist Party of China put forward the requirements for the transformation and upgrading of China's economic development strategy. This international financial crisis may promote and accelerate the adjustment and reshuffle of the industry. And the three transformations are conducive to building a modern and harmonious printing industry system.
First, the transformation of traditional industries into high-tech industries.
Digital strategy - digital (inkjet) printing and digital printing engineering - digital inkjet printing, CTP, digital processes, digital information management, digital control of equipment, digital technology to transform the traditional printing industry.
The second is the transition from passive processing to active service.
Striving for customers is the key to market competition. Under the challenge of the new media, if there is no extreme situation in which new media will replace the print media in the short term, the situation that the mainstream status of the print media has been seriously affected has already appeared. How to find a new positioning of print media in the market is the focus of attention in the industry.
1. Develop creative printing, expand service areas, and serve customers throughout the process;
2. Improve information value-added services;
3. Absorb the road of digital and network technology to integrate and promote each other.
The third is the transition from extensive to intensive.
——To build a backbone enterprise with international competitiveness;
- Cultivate printing brands with international influence;
—— Scientifically plan the development of the printing industry park, and build a number of industrial demonstration bases with advanced technology, reasonable layout, and unique characteristics and scientific management.
The fourth is to build a modern and harmonious printing industry system.
——Coordinated development of printing and national economic and social cultural education;
- Coordinated development of printing and printing equipment and equipment;
——Coordinated development of printing and environmental protection, paying attention to green printing;
——Coordinated development of printing and market health, focusing on safety (anti-counterfeiting) printing;
-- Grasping the characteristics of a wide range of printing services to further expand the service sector.
Technology research and innovation and independent innovation are the top priority
In August 2009, the State Council issued the "Cultural Industry Revitalization Plan" (hereinafter referred to as "Planning"), which is another major measure for China to cope with the international financial crisis. It is also an important historical opportunity for the printing industry to turn "risk" into "machine". The "Planning" listed the printing industry as one of the key development industries in the future, and it is another sublimation of the printing industry's strategic position in the national economy. Therefore, we should seize this new historical opportunity and study the strategic measures to accelerate the development of new printing technologies, new equipment and new equipment.
It is understood that in the process of researching the cultural industry revitalization plan, the State Council leaders and relevant departments have emphasized that the future development of the printing industry should rely on scientific and technological progress, especially the development and research of new technologies, new equipment and new equipment, and independent innovation. If printing is a key industry for the future development of the cultural industry, the development of new printing equipment and new equipment is the top priority for the future development of the printing industry.
In this regard, the author suggests that we should organize research and development of major printing new technologies, new equipment, and new equipment development projects, and strive to be included in the national key project plan. At present, the National Development and Reform Commission, the General Administration of Press and Publication, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, etc., according to the "Planning" implementation of the "Implementation of Major Projects Driven Strategy" requirements are studying major project engineering plans, and the General Administration of Press and Publication is also preparing to set up a major project database. . We should seize the opportunity and consider whether we can consider the following aspects:
1. Focusing on digital printing and printing digital engineering, taking digital inkjet printing technology as a breakthrough, formulating new technologies, new equipment, and new equipment for overall development planning;
2. Develop corresponding technical equipment and equipment around green, safe and creative printing;
3. Formulate and plan major technological transformation projects for key enterprises;
4. Planning and construction of a number of advanced printing industry demonstration bases (parks);
5. Expand printing exports and “going out†to participate in major project planning such as international mergers and acquisitions.
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