2011: Printing and networking are accompanied by each other

For short-run digital printing, a streamlined production process is the key to success. Network-to-print (W2P) solutions can make a business profitable by reducing the cost and cumbersome aspects of the production process. Online shop plus network printing brings convenience, speed and accuracy to reduce unnecessary customer touch points at the production front end. Some solutions connect to back-end systems and provide users with a complete automated production workflow. Whether the print service provider is ready to meet it, network to printing will become a trend that will affect the future of the printing industry. Some industry experts said: "In 2011, printing companies that do not have online to print services are likely to be unable to meet the needs of customers or catch up with other competitors. This is difficult to change."

Market potential Network to printing is a major trend in the industry. The US market research firm Winning Ships has said that the global network to print software market in 2009 was $216 million, of which $111 million came from North America. The company predicts that the network-to-print market will achieve a CAGR of 7.5% over the next five years. At present, the number of Internet users in the world has reached billions, and the network-to-printing system has brought opportunities for printing service providers to reach this group of people. From the network to the printing system, any printer can serve print buyers across the country. For print service providers who want to expand their markets, network-to-print systems are key. Some industry experts pointed out: "Many printing service providers have lost their old customers because they do not have the network service functions including online ordering."

Improve customer service level network to printing solutions can handle more and more small orders. An order worth $50 must be automated, otherwise it won't be worth the time for the printing house to waste time. When you have 1,000 orders worth $50, you can appreciate the benefits of self-service and automated workflows.

Network-to-print systems can help print service providers save money. Safe online payment methods continue to improve the company's cash flow, but also reduce the trouble of reminding.

Network to print services can enhance the level of customer service. Buyers can log in to the online print portal at any time. Depending on the system's capabilities, print customers can often view proofs, access document preparation guides, generate quotations, and automatically receive proofs. Like most business users, print buyers want information and technical support via the Internet, and they want to do more with less time. It may be better to have face-to-face communication with sales people, but in fact, submitting orders online can bring faster speed and higher accuracy to customers.

Repeat orders can also be increased through the network to the printing system. A well-run website that simplifies the order release process can win customers' higher loyalty.

Choosing the right software In order to enter the network to the printing market, there are many issues to consider, such as choosing a mature network to a printing company or an emerging service provider? Is it software or service? Is it a field solution or a proprietary system? Proper use of web-to-print technology can make a printing house stand out among competitors, especially in times of market downturns.

At present, there are many well-known network-to-printing system suppliers around the world, and some emerging companies are emerging. These solutions are difficult to compare because their functions and features are different. It's like apples and oranges, it's hard to say which one is better. Some companies have already taken a certain market share in the network to print market. And some emerging integrated products are beginning to emerge. These include Avanti's network-to-print modules, HIFLEXMIS systems and HIFLEXWebshop, Kodak's InSiteStorefront and PrintableTechnologies' integrated software packages.

Despite the many systems available, print buyers must be aware that each system has its own limitations: some systems are suitable for design and layout, and some are suitable for timely quotes. But no matter which kind of network to print products, it has inventory management, automatic soft proofing, e-commerce transactions and variable data printing.

In addition to off-the-shelf solutions, some print service providers also choose to develop proprietary systems. But for companies that don't have IT technicians, choosing a county network to print solution is ideal.

Regardless of the network-to-printing solution, print buyers and service providers can help control costs, maintain brand image, streamline workflow and reduce rollover time.

Expanding system function price transparency is a problem for print service providers, and the main cause of this problem is fear. Because of the automatic quotation, print service providers are concerned that their services will become general consumer goods. In order to solve this problem, many network-to-print products will set a user login password, make the quotation appear behind the firewall, and provide different pricing for different customers.

In addition, many off-the-shelf systems do not have full network-to-print capabilities. Under normal circumstances, the specific needs of customers are difficult to meet in a single solution. Fortunately, platforms like XMPie's uStore have a very flexible structure that can continuously expand store functionality.

In addition to online stores, print service providers should maintain long-term contact with customers, which allows customers to feel their importance and increase the likelihood of future sales.


How important is a web-to-printing system to a commercial print service provider? This depends mainly on the characteristics of each company and its customers. Obviously, for any company today, the online image is very important, but not all printers have to try to network to print. Some companies have strong competitiveness in the B2B market, so there is no need to get involved in the B2C market that they are not familiar with.

(Article source: China News Publishing Network)

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