Home-made "whole" concept product category involves a wide range
Recently, the reporter visited the major home stores, and found that many categories of products have begun to promote the "whole concept."
The reporter saw the whole kitchen of IKEA this year in the kitchen booth of the IKEA store. The style is very different. From accessories to storage, it can meet the needs of all kinds of people and make everyone's dream kitchen. In addition, the reporter also saw the whole kitchen products in the Red Star Macalline Tiexi Mall and the Real House Huanggu Store.
For the whole bathroom that is very popular now, the reporter has also seen it, such as St. Thomas, Whale Sanitary Ware, Kohler and other brands have integrated bathroom sales, and this product is very compatible, toilet, bathtub The faucets, showers, and hardware are no longer sold separately, but packaged for sale.
In addition, some furniture brands also have some complete sets of products such as “integrated bedroom†and “integrated study roomâ€.
Strong support, no need to worry about matching
Many consumers love the whole kitchen, the whole bedroom, the whole bathroom and other products when choosing home products for home decoration. And what are the reasons for this choice?
Xiao Wang, who had just been renovated recently, chose a whole kitchen at IKEA. Regarding why he chose the whole kitchen, Xiao Wang told reporters that the kitchen was a lot more complicated. One reason for choosing the whole kitchen was that it could organically unify the kitchen essentials and accessories, eliminating the need to match and purchase. Trouble.
Moreover, according to the reporter, many well-selling whole furniture brands, such as Meikemeijia and Yitong International Home, are also very attractive to consumers. According to the person in charge of the unified household Shenyang branch, we also have the concept of the overall home products, including the complete bedroom solution, living room solutions, etc., can provide consumers with different options. Regarding the reasons why the whole set of furniture products are selling well, the person in charge told the reporter that when we chose the whole furniture, we have unified the style of the products, which makes the consumers more intuitive, just like the feeling between the models. Moreover, the compatibility of the products is also very strong, and the steps of matching are omitted.
Bundle sales options are relatively small
Today, as the overall concept of home is popular, many consumers still maintain the old concept and still accustomed to choosing their own home products.
For those consumers who do not choose the whole home, how do they think? According to Ms. Liu, who has been staying for more than half a year, she told reporters: "In the decoration, the cabinets and the wardrobes are all customized, and there is no choice of the whole kitchen. Or the overall bedroom product, I always feel that the overall home is relatively less selective in terms of product."
According to Zhu Changling, the vice president of the China Furniture Association, this kind of phenomenon has become more and more intense. At the same time, the problems faced are also very clear. For example, some sanitary products are professionally engaged in faucet design. In order to form a whole bathroom product, the production of other bathroom related products began. In this process, the company can not afford to borrow his hand, but truly form the overall home products of their own brand, in order to match their overall home features. In addition, it is necessary to give full play to the characteristics of the products and carry out diversified collocations to form a richer overall household product.
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