"As an entrepreneur, whether it is male or female, the most important thing is his decision and decision. In this process, there is an important choice between men and women."
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"At present, one of my most concerned issues is how to make the protection of property rights knowledge better and do better. This is something that is beneficial to our distributors and more beneficial to consumers."
"Furniture has soul and art. I think that the most important thing about good furniture is functional productization and product functionalization; or product art and art productization. Because furniture itself is for people, it is set. Functional, beautiful and comfortable, this is the most close to human nature, close to nature."
"Integrity is the foundation of an enterprise's survival. I feel that if a company cannot achieve quality first and honest service, I think it is not far away. So we attach great importance to this. In "3?15" Before, after, and until now, we are all returning to our customers. This is a long-term job."
"I feel that life and art and beauty should not be separated, and art should be integrated into life. Therefore, life and work should be art life, art life, work life, life work. Think of work as a hobby. A kind of fun, you will feel relaxed, and you will not be particularly tired if you are busy." - Hao Liping, Vice Chairman of Royal Modern
A steady female soldier originates from the pursuit of home aesthetics, cross-border furniture industry
Unlike many entrepreneurs in the furniture industry today, Hao is not a successful person who has been struggling to grow up in the furniture industry. Mr. Hao, a soldier from the military, has worked in different fields and industries and has achieved success. From the excellent quality and practical style of the army, it has always been in her career.
The first industry she devoted to her career was the education industry. As a member of the Communist Youth League Committee, she led a series of teaching aids written by the youth backbone of the publishing house to reprint many times and became the benchmark for the teaching industry. Originated from the love of education and the persistence and pursuit of their own career, Hao, who is a national cadre, has left the institution, went to sea to do business, and joined the early childhood education industry. Mr. Hao has made the company's product positioning as "the educational product that is designed to meet the needs of the healthy growth of Chinese children." A number of educational aids designed and developed by the company's expert team have won national patents and founded the Longmen Children's Education Institute.
In the process of continuous improvement, finding new market opportunities and broader development space is a question that every entrepreneur is thinking about. Hao’s second industry was the science industry, and the domestic science industry was still in its infancy. The serious lack of popular science teaching resources and the obsolete forms of teaching and exhibition have always been the key issues that have been discussed in the science and technology museum industry. Through the traditional, single and boring reflection of the popular science teaching form and the understanding of the modern young people's way of learning knowledge, Hao has created a unique drama of "science drama". "Popular drama" is the integration of boring scientific knowledge into interesting plots, expressed in the form of stage plays. Mr. Hao copied this form of teaching and learning to the National Science and Technology Museum. As a child education expert, Mr. Hao was hired as a special expert of the Museum of Science and Technology Museum. He put forward many innovative ideas and models in the Outline of the Construction of China Science and Technology Museum.
In the years of the science industry, the science service team led by General Hao has repeatedly undertaken scientific popular exhibitions and projects sponsored by the National Development and Reform Commission, the Ministry of Science and Technology, and the China Association for Science and Technology, such as the 4D cinema and air traffic in the National Science and Technology Museum of China. Managed simulation systems, marine theaters, and more.
The popular science industry has given high recognition and praise to Hao's industry. However, she did not stop, due to the hobby of home aesthetics, once again cross-border, investment into the home industry. It has become one of the few cross-border bosses in the furniture industry.
Home art life is a good product that combines function, beauty and comfort.
Hao in life is always a person who loves life, loves art, and is very tasteful. She said: "I feel that life and art, and beauty should not be separated, and art should be integrated into life. Therefore, life and work should be art life, art life, work life, life work. As a kind of fun, you will feel relaxed, and you will not feel particularly tired when you are busy."
When the reporter asked Hao's greatest ideal, she replied: "I have been very interested in beautiful things since I was young. When I was a child, I wanted to be an artist. Although I have not become an artist, I am good at things. This enthusiasm has never changed and combined it with my profession. I feel that I have been fulfilling my ideals. Because I feel that more people can enjoy the beauty and enjoy the great love and beauty in life. This is what I have been pursuing." With the rich experience of life and life experience, many people's concepts are undergoing subtle changes in different stages of life. However, Mr. Hao feels that one thing is the same, that is, the feeling of home, the home is not only a living environment that reflects its own identity, but also the belonging of a person's spirit and soul. When it comes to the home, it must be warm, yes. Safety, comfort and relaxation, the construction of the overall atmosphere of the home environment has played a big role. This is also Hao's understanding of the home, but also the goal of royal furniture, that is to create a home that allows people to fully relax, comfort and infiltrate the beauty.
There is such a space in Hao: there is no publicity, but there is a taste. There is no golden luxury, but in every detail reveals noble and restrained luxury. When I came to a friend, the atmosphere was naturally harmonious and friendly. Everyone chatted together, drank tea, studied floral art, talked about health, and calmed down the master's calmness and leisure. She said: "Space is not about size, the feeling of comfort and relaxation is to create."
When the reporter asked how she combined the perfection of furniture and art, Hao Zou replied: "The furniture really has a soul and an art. I think the most important thing is functional productization and product functionalization. The saying is that the product is artistic and artistic. Because the furniture itself is for people, it is a combination of function, beauty and comfort. This is the most close to human nature and close to nature."
Royal Hyundai strives for innovation to ensure the vitality of the company to ensure the competitiveness of the company
When the reporter asked about the development of the future of the Royal Modern, Mr. Hao thought: “Keep the original and vigorously research and develop, because as a manufacturing industry, only by constantly pushing new ideas can we guarantee the vitality of the enterprise.†Enterprises will face competition, and competition is not a bad thing. Competition means that there is no opportunity and there is no room for development. Only in the competition, enterprises will come up with different ways and multiple channels to improve product quality, and also promote the progress and development of the industry while satisfying consumers. In the trend of more and more similar products, innovation is the key to breakthrough.
Mr. Hao believes: "Professional is very important, and professionalism can create the future. Innovating on the basis of professionalism will enable enterprises to maintain a long-lasting vitality." Since now, consumers are becoming more rational, so if companies can make Products from research and development, quality, service, from all aspects can stand out among the many products, let consumers choose your products in a rational situation, then this is a good product. "Integrity is the foundation of an enterprise's survival. I feel that if a company cannot achieve quality first and honest service, I think it is not far away. So we attach great importance to this aspect. Before 3?15, After that, we have been returning to the present, and we are doing a return visit with our customers. This is a long-term job."
Take the example of a series of “LACASA†recently launched by Royal Modern. “LACASA†is characterized by the international trend of localization. It integrates classic French furniture into my fashion, named after many musicians such as Mozart, Bach, etc. The beautiful lines are like the staff, plus high-quality materials, fine workmanship, comprehensive and thoughtful after-sales service, making this series still very expensive in today's relatively cool home market.
Adhere to the original research and development road, focus on property rights knowledge to protect dealers and consumers
The reporter asked about the plagiarism incident in the home industry a few days ago. "I think from my personal point of view, first of all, whether it is home or various industries, I don't quite agree with the complete stylization of stylization. At the very least, It is my own point of view to have imitation and innovation, but I feel that persistence in originality is the vitality of the enterprise. Because it does not go to original products, it has no essence, no spirit, no movement, and no extension of furniture. A few years ago, we always had a series of furniture. We lived in this market for six to eight years. We can still sell it well because it is original, not original. You don’t know how to enrich it. And perfect, you just copy the form of others, without his spirit, without his flexibility. At present, one of my most concerned issues is how to improve the protection of property rights knowledge and do better, which is beneficial to us. The dealer is more conducive to the consumer."
Finally, Mr. Hao said that she will continue to adhere to the original “LACASA series research and development process in the future. It is also consistent from beginning to end, so I can understand that it is very difficult to insist on originality, and originality has caused all our costs. Increase, profit reduction, does bring a lot of problems to the enterprise. But his advantage is that it can be recognized by the industry, enhance its position in the industry, and gain the trust of consumers. The dealer will feel that you are a viable manufacturer and willing to Follow you, and the most important thing is that we believe that the original future is bright. Looking at the sense of accomplishment of the products we designed to reach thousands of households is also a great motivation for us to persist."
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