Near the end of the year, looking back at the kitchen and electric appliance industry in 2013, in the context of macroeconomic stabilization and recovery, the property market is picking up, and the urbanization rate is improving, including the sales volume of range hoods, gas stoves, water heaters and various small household appliances, The average amount of money has shown a trend of improvement and recovery. Based on this, many people in the industry are very optimistic about the development prospects of the entire kitchen appliance market in 2014, and it is expected to continue to maintain a steady growth momentum.
Indeed, in the coming 2014, whether it is from the macro-policy level of accelerating new urbanization, upgrading new energy efficiency standards, or expanding from increasingly diversified channels, the company itself actively pursues product innovation and technology upgrade. Conducive to the development of the entire kitchen power industry.
New urbanization pace
As the key word of a national policy, “urbanization†has been repeatedly mentioned in recent years, and it plays an important role in stimulating consumption, stimulating domestic demand and driving economic growth. When kitchen appliances companies predict the factors that will affect the market in the future, urbanization is also considered as one of the important considerations.
At the National Urbanization Work Conference just held in mid-December 2013, the National New Urbanization Plan, which was discussed and formulated, will be released as soon as possible. Therefore, in the long run, with the successive completion of urbanized housing throughout the country, for kitchen and bathroom appliances with strong decoration properties, new consumer demand will be released centrally, and will also be the entire kitchen appliance industry. Development has brought huge room for growth.
At the same time, the green and low-carbon concept of energy conservation and environmental protection is also required to be integrated into the new urbanization construction. This is not only conducive to promoting the comprehensive utilization of new energy products such as solar energy and air energy in the construction, but also puts forward higher requirements for the research and innovation of various kitchen appliances in product energy-saving technologies.
Therefore, in the context of urbanization speeding up, many kitchen appliances companies have accelerated the pace of market expansion. On December 3, Vantage announced that it plans to spend 80 million yuan to buy a new base for kitchen and bathroom products in Xianning City, Hubei Province. Before that, Wanhe and Wanjiale had already set up new bases in Anhui and Hunan, respectively. Multi-energy combination products for energy saving and emission reduction. In addition, Midea, Galanz, Chigo and other major appliance companies have come in to "spoil the board". In April this year, the beautiful kitchen appliances business unit hopes to achieve 20 billion yuan sales within three years; and the production capacity of 1 million units The electric water heater production line was also completed in August 2013. It is foreseeable that the kitchen power market will set off a new round of competition in 2014.
Product technology innovation and upgrading
Looking back on 2013, driven by economic recovery and consumption upgrades, the mid-to-high-end trend of kitchen appliances has also effectively promoted the rapid growth of the overall market. Large suction range hood, high-efficiency energy-saving gas stove, condensing gas water heater, inverter microwave oven, IH smart rice cooker... A series of intelligent new products that advocate high-efficiency, energy-saving, low-carbon and environmental protection emerge one after another.
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