The 7th Fine Furniture Exhibition was closed recently. At the four-day exhibition, the industrial chain of civil furniture, office furniture, cabinets, kitchen appliances, woodworking machinery, product design, home decoration design and home accessories was perfectly displayed. Attracting 50,000 professional visitors and visitors. As the organizer of the boutique furniture exhibition, Ningbo Furniture Chamber of Commerce jointly promoted the “industry benefiting people†policy with the exhibitors, and integrated the e-commerce marketing model for the first time.
High-end furniture crowded
In the Europe, America, Redwood and Solid Wood exhibition areas of Halls 1 and 2, the booths of Pabbs, famous art, HARBOR HOUSE, and free space are the most popular. The Louvre of Red Light has sold more than 1 million yuan in half a day. The staff said that the on-site sales were very optimistic. On the first day of the opening, many large customers had reached a purchase intention and left a prepaid phone call for their newly launched “Fu Lu Shou†sofa.
The products such as “White House†and “Song Fruit†that are popular in Hall 3 have been loved by many teenagers and children. In the modern, Chinese-style, solid wood furniture exhibition area of ​​Hall 2, the sales of American, European, American, Nordic, and Mushi are also very popular.
E-commerce marketing has achieved remarkable results
The exhibition site specials, factory direct sales, full amount reduction and participation in sweeping QR code draws attracted a large number of consumers. At the same time, because the participating brands and manufacturers have already started e-commerce operations, or participated in the direct sales of the electronic mall in the form of borrowing on-line, this online and offline sales model has also increased the attractiveness of the exhibition to a certain extent. Volume. Some viewers in the electronic mall to do a good price comparison, that the price of the goods displayed at the exhibition is very real and even more favorable, they are eager to come to the site to subscribe to the furniture products identified online in advance.
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