The market has reached the "bottom", how to walk through the "cold winter"? Redwood furniture companies should achieve a "soft landing"
After the Spring Festival, many mahogany furniture companies have not started work. Until now, some companies have not resumed normal production, and some companies have only three or five workers. Li Zhongxin, chairman of CITIC Redwood, said that the problem of “difficult recruitment†has not existed this year because many companies are cutting production and wages for woodworking may decline.
"This year, the overall situation of the mahogany furniture industry is not very good, especially for some companies that produce high-end products, the sales situation may be more severe." Wu Guoping, chairman of Royal Redwood, said, "but the demand for rigidity is large, African rosewood, African rosewood furniture There are still sales space for popular products."
Wanjiayi Redwood is a furniture enterprise that produces mass products. Chairman Wu Mingyue said that the production and sales situation of the company is very good and has hardly been affected. "From the sales situation, this year may be better than last year."
After visiting many mahogany furniture companies in the city, the reporter found that although the overall market is not ideal, some enterprises with excellent quality, good brand and stable customers are not affected much, and production and operation are relatively normal.
Wang Haiyang, chairman of Shuangyang Redwood, believes that such a situation in the mahogany furniture industry is expected. He said that the market of mahogany furniture has fallen to the bottom of the valley, that is, it is not known how long the time is. Therefore, enterprises mainly have a correct understanding and take active measures to make their enterprises “soft landingâ€.
Wang Haiyang said that business owners should have confidence in the development prospects of the mahogany furniture industry, should have a correct attitude, and take corresponding measures to actively respond, such as controlling production capacity, reducing costs, doing good quality, stabilizing and steadily, and promoting the steady development of enterprises.
Yugantang Redwood is one of the largest enterprises in the city specializing in the production of Siamese rosewood furniture. The economic environment has a certain impact on the sales of its products, although the impact is not great.
"There is no bad industry, only bad companies." Ma Haijun, chairman of the Royal Palace, said: "There is a good saying, and the method is always more difficult. As long as you use your brains and think of ways, any difficulties can be overcome. â€
Ma Haijun said that under this situation, mahogany furniture enterprises should further grasp the quality, grasp the brand, do a good job of innovation, do a good job of service, take the initiative to attack, occupy the commanding heights of the market, and ensure the sustainable development of the enterprise.
This year, Yugantang Redwood changed the previous sales model of “waiting for the rabbit†and organized an excellent marketing team to go to some high-end residential communities across the country to solicit business and tailor the mahogany furniture for customers.
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