The term “big data†has become a household name and has become a daily talk. Big data analytics, big data applications, big data reporting... Big data is everywhere in every industry. However, there are actually very few people who really understand the meaning of big data. The focus of big data is big, and the core is data. So for the retail industry, big data is big or small, it is an individual's data collection. By analyzing the customer's individual data, we can understand the customer's needs and make the operation more effective.
In recent years, the physical retail industry is experiencing a low-profile trend, and overall passenger flow, sales, and profits are on a downward trend. Some people say that it is due to the increase in costs caused by rising prices. Although the increase in cost has an impact, it is not the main reason. The fundamental reason is that with the improvement of people's living standards, the seller's market has been transformed into the buyer's market. However, the traditional retail industry is still sticking to the commodity-centric business model, ignoring the important factor of customer management, which is becoming the core of consumption. . Entity retailers are annoyed by the market share of retail e-commerce, but they are not exploring the reasons why e-commerce is getting stronger. In fact, the reason why retail e-commerce can flourish besides the high quality of online products, it is also inseparable from the management, analysis and application of e-commerce for consumer data. Therefore, the physical retailer wants to make a comeback, the first thing is to seize the opportunity of big data and make good use of customer data. Therefore, how to manage these valuable data has become the focus of the industry.
Nowadays, the rapid development and application of the Internet and intelligent information technology have benefited thousands of households, and it has also brought about the realization of big data management in the retail industry. Intelligent cash register equipment is the product of the official big data era. With the current Internet information technology, the intelligent cash register has multiple functions of data collection, analysis and management, which provides the largest retailer with big data management possibilities. With the help of the intelligent cash register, the physical retailer can not only carry out data mobile phone and management of consumer behavior in the settlement process, but the intelligent cash register can help the physical retail store owner to achieve all-round data of passenger flow, customer flow, return passenger flow, and transaction flow. Manage, thereby adding more marketing opportunities and conversion opportunities.
China's pos machine network Xiaobian believes that the arrival of the era of big data means more opportunities and challenges, seize the opportunity of the times and rationally use software and hardware technology to meet the challenges, in order to make the physical retail industry stabilize in the tide of the times. Sailing and sailing.
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