The support of national policies, the popularization of the Internet, and the upgrading of products of traditional home furnishing companies have laid a solid foundation for the smart home market. However, the smart home products that can be promoted and used have not yet been tested by the market, and the pros and cons are half of them.
Smart home is based on residential platform, using integrated wiring technology, network communication technology, security technology, automatic control technology, audio and video technology to integrate home life related facilities, and build efficient management system for residential facilities and family schedules. Home safety, convenience, comfort, and artistry, and achieve an environmentally friendly and energy-saving living environment.
In China, smart home has gone through more than 20 years of development. Since the end of the last century, smart homes have appeared on the land of China for the first time. At that time, the entire smart home industry was in its infancy, and both the industry and the general public lacked awareness of this new concept. In the new century, in a number of relatively developed cities, China's first batch of smart home production enterprises have gradually emerged.
After 2005, due to the increasing number of smart home production enterprises, vicious competition and false propaganda have occurred, and the public's lack of awareness of the new concept has cast a shadow over the development prospects of the smart home industry. After 2011, with the self-reflection of the production enterprises and the continuous improvement of the industry, the smart home industry has ushered in a new development period. With the continuous improvement of the level of science and technology and the further popularization of the concept, China's smart home industry will have an outbreak in the future.
Just in the smart home industry ushered in the "eve eve" of the outbreak, many people in the industry also noticed that smart home has long been "thunder and rain is small" and has not been effectively resolved. In response to such a situation, how to make the smart home out of the difficult situation will be the primary problem to be solved in the next industry development.
Promising reality
Smart homes are expected to be full of positive market prospects in the future. However, various problems in the industry have largely restricted the true “landing†of smart homes. These dilemmas are mainly concentrated in the following aspects:
The lack of "smart" in the lack of unified standards Because of the lack of relatively uniform standards in the smart home industry, enterprises have a situation of "crossing the river by feeling the stones" in a certain period of time in product design, research and development, and manufacturing. Smart home is an innovative product, but also a technology product. If people do not see the technological content when purchasing smart home products, the intelligent level of the function is in an irresistible “chicken rib†state compared to the experience of traditional household products, resulting in these so-called intelligence. Home has lost its competitive edge.
For example, a home circuit intelligent control system can select “home mode†or “home away mode†through its control platform, and can control the power supply of the entire house lighting system by switching two modes. However, the necessity of using this function is not sufficient. If it is for the purpose of power saving and safety, then the power supply that should be cut off from the home mode needs to include not only the lighting system, but also some unused power sources and sockets. Household appliances that are not commonly used, etc. The current "away from home" is actually just a "lights off" button that can control the entire house. Such a smart home, to a certain extent, its level of intelligence still needs to be improved.
High product price, poor user experience
In view of the fact that the smart home industry is still in the stage of development and upgrading, the higher production cost makes the product price significantly higher than the traditional home products. At the same time, the wide range of smart home products, but the variety of technology, but the level of technology is insufficient, so that consumers not only feel the intelligence when they actually use it, but feel more troublesome. This kind of trouble is not only in the use stage, a relatively complete set of smart home products may be relatively complicated in the early stage of installation, and it is not only manpower but also a certain time investment.
After the installation is completed, the user needs to have a sufficient understanding of the smart home products before the actual operation and use. Because it is an emerging product, the specific operation method requires a certain amount of time to adapt to the proficiency. However, some consumers have found that some smart home products are not only complicated to operate, but also have problems caused by insufficient quality and technology. The relatively high technological content of smart homes requires that after-sales service must be carried out by personnel with technical skills. High prices, difficult operations, and after-sales can't keep up with these problems, making many consumers who are interested in smart homes discouraged.
Lack of awareness of security risks remains
From the birth of our country to today, smart home products have only developed for more than 20 years, and consumers' awareness of this new concept is still at a relatively primitive stage. According to the survey results of some media in the second half of 2016, the number of urban residents who do not have any smart home products at home currently accounts for nearly 60%, and more than 40% of urban residents “have little understanding of smart homesâ€.
Consumers have a skeptical and cautious attitude towards smart homes, which is partly due to lack of understanding and low awareness. Many residents' understanding of smart homes only comes from European and American movies, while some residents think that smart homes are "high on the" and "luxury luxury". At the same time, some people believe that because of the high technology content of smart home products, the actual operation and use must be very complicated, it is difficult to learn, and the installation process must be very difficult. Such a series of cognitive misunderstandings, coupled with the relatively traditional herd mentality of many consumers, make the sales of smart homes difficult to broaden for a long time, and the proportion in the market is relatively low.
In addition, some consumers are difficult to accept smart homes at the moment, because of concerns about the safety of products. Some high-tech smart home products can now use a mobile phone to control the entire house's water and electricity, gas, alarm devices, door and window locks and other parts. At the same time, it seems to be convenient, whether the product has security risks. For example, if the mobile phone can be used to open the door, then when the mobile phone is lost, information is leaked, or there are special circumstances such as system failure or malfunction, is it possible for the home to automatically open the door? "?" In view of such situations, some smart home manufacturing companies in China may not be able to guarantee 100% of their products without security risks.
Going out of the dilemma
Consumers' perceptions of smart home products have long been subjectively formed. The enterprise side cannot change consumers, but it can gradually change consumer perception through multiple channels, thus steadily increasing the market share of smart homes in the next few years. Than, let the smart home products really "land".
Competition for cooperation
The range of smart home products includes lighting control, security systems, flammable gas detection, network, telephone, audio and video systems, access control systems, intelligent curtain control and many other aspects. Such a situation has led to a large number of enterprises and a relatively competitive pressure. Separate installation of a variety of smart home products produced by different companies is not only a trouble for the installation, but also more complicated to use.
If companies producing different products can form a wide range of cooperation, combining their products to form an integrated smart home system will not only make the company more competitive, the product is more attractive, but also make it easier for consumers. Accept and trust. It is conceivable that when consumers purchase a smart home system and can realize intelligent use and control of various household items, the technology, intelligence and ease of use of the products will leave a deep impression on consumers.
The competition is a cooperative production and operation mode. Although the concept has been greatly improved, it is not easy to practice. First of all, enterprises should strengthen their communication with the mentality of “turning the enemy into a friendâ€, so that more enterprises producing different smart home products can participate, so that the products produced in the final production are more complete and easier to use. Secondly, they dare to “take awayâ€. Different companies' products may overlap in function. When such a situation occurs, enterprises need to coordinate with each other so that the products produced can be complete and complete in terms of functions. In addition, cooperation between different enterprises should be the same. A goal is moving forward, and each company must demand itself with high standards.
Improve product quality and improve technology level
In response to the quality problems reflected by the consumers in the previous stage, smart home production enterprises should recognize the shortcomings in a timely manner and then be brave in improving the product quality.
To this end, enterprises should collect feedback from users and learn about the user experience while actively checking themselves. At the same time, establish a sound after-sales service and evaluation system, handle the problems reflected by users conveniently and efficiently, and timely repair and other related services for the occurrence of faults, so as to establish a good product image in the minds of consumers.
In view of the problem of consumers discovering the function of the product, the company needs to face up to its own products and upgrade or discard the home products that are not "smart". Experts predict that the proportion of smart homes will gradually increase in the future, vigorously carry out scientific research and innovation work, and transform product functions from “chicken ribs†to “necessaryâ€, and then from “necessary†to “importantâ€, which will become enterprise products. The best way to stay young.
Identify the market demand and define the direction of development
China's home furnishing market is huge, and different consumer groups represent different consumer demands. These demands are the “wind vane†for enterprises to conduct production and operation. Smart home is a new concept and new product in the market. To achieve success and achieve higher market share, it is more important to keep up with the needs of different consumers and changing consumption trends.
Therefore, enterprises have a keen eye for market demand in product development, production, promotion and sales. For example, for the middle-aged and old-age consumer groups with weaker accepting ability, the promotion and sales should start with products that are easy to operate and easy to use. At the same time, research and development and production should be carried out in a targeted manner in the early stages.
Finally, as the smart home gradually enters the people's lives, the government should also make a difference. In terms of standard setting, we will work with experts and representative companies in the field to gradually develop and improve the unified standards for the smart home industry. At the same time, due to the high production and scientific research costs of smart home products, the government should provide Policy support, and guide enterprises to learn from peers in developed countries, so that domestic brands can have sufficient competitiveness in domestic and international markets.
In general, the smart home industry has to solve the problem of “difficult to landâ€. The difficulty is objective, but the transition is imperative. In the critical period concerning the survival and development of the industry, the enterprise should pay sufficient attention to the problems that arise now, and only when it comes to the difficulties can it really get out of the dilemma.
Editor in charge: Li Zhuang
Kids Water Bottle,Water Bottles For Kids,Cool Water Bottles for Kids,Toddler Water Bottles,Kids Stainless Steel Water Bottle
Ningbo Auland International Co.,Ltd. , https://www.eversportsbottle.com