For painting and graphic design (hereinafter referred to as design), the deepest impression is the graphic designer. Designers not only need to have the basic modeling skills and aesthetic sense of painting, but also need to have a special understanding of the formal beauty rules and creative ideas.
Due to occupational factors, the similarities and differences between painting and graphic design, one thinks that as long as there is a painting style, the design will not be a problem; while another person thinks that design is a design, and the styling of painting cannot be seen. To understand design. Those who hold the former view are mostly teachers and students of art schools, while those who hold the latter view are generally professional designers. This article talks about several points on this topic and wants to play a role in attracting valuable opinions.
1. Modern painting is a manifestation of personality
The significance of painting lies in innovation, and innovation can only be achieved through "personalization". Repeated painting has no vitality. Looking back at the history of the development of painting, it will be discovered that, regardless of China or the West, every outstanding master has created extremely personalized works. Each master has its own typical characteristics. Artists, especially modernist painters, can completely ignore the social nature of their works when they are creating. In a sense, the vitality of a work is manifested in its individuality. Through the author's special understanding of the formal rules of beauty. Any great painter will have his own unique aesthetic personality. The artist must release his personal subjective potential and express himself to the greatest extent possible. In this regard, Van Gogh is undoubtedly the most typical representative. The large amount of personalized works created by Vatican above the conditions of extreme hardships before his death never sold, because of the extreme “personality†of his works, which cannot be accepted by people.
The individualized performance of modern painting is also manifested in a variety of innovative techniques. The current world is moving toward a highly developed society. How to reflect the characteristics of this era is a question that every avant-garde artist thinks. In today's increasingly complex and diverse Western art expressions, overhead painting seems to be in a state of depression. Avant-garde artists often combine different kinds of artistic styles to complete their own artistic creation in order to express their originality. These bizarre so-called "personality" artworks are commonplace in modern art exhibitions. Artists do not need to consider whether the audience can accept it, but only show their own innovation.
2. Dependency is a reflection of the nature of modern design in commodity economy
The biggest difference between design and painting lies in its dependence on commodities. Design as a commodity must have "package" value and "use" value when serving the market. In order to win the trust and satisfaction of customers, the ultimate realization of the value of design must pass the test of market competition. The success of the design lies in whether it can realize the day of sales promotion by beautifying the products.
In reality, almost every designer will try to cater to and meet the needs of customers when providing design services for customers. On the one hand, designers must stand in the customer's perspective to figure out their psychology, so that their design can be passed. On the other hand, customers may understand the market far better than the designer, and the designer has to obey the customer's request to him. In the process of designing, the designer racks his brains to think about interpreting his own work. Maybe he thinks he is satisfied, but the final judgment is whether the customer can pass the design.
There is a certain situation here to be sure that what is selected by the customer is not necessarily a “good workâ€, and the unsuccessful design is not necessarily a “bad workâ€. We can often encounter such situations. The designer has designed a set of plans for a certain project and is very satisfied with one of the solutions. The client often selects the solution that the designer considers to be “follow†and the final verdict. The right is of course the customer. Designers only succumb to their "God". This is the market.
The dependence of design on commodities is also reflected in the "market" is the design of the baton. The strength and weakness of the market will directly affect the ups and downs of the design industry. For example, at the beginning of the 1991 Gulf War, the major industrialized countries in Europe suffered from overproduction and lack of consumption. The market was in a state of severe economic recession and production stagnated. When the Dutch company Dunbar Design came to serve some manufacturers, the answer was: "We don't need design for the time being because of the economic downturn. The existing design is sufficient." There is another situation where, when a certain product in the market is in the seller's market, the supply of products is in short supply, and manufacturers will also disregard “designâ€.
3. The pursuit of turbid beauty is the essence of the art of painting
The difference between painting and design not only reflects the "individualization" and "dependency" aspects, but also reflects the difference in the pursuit of the formal beauty of the law.
The word "chaos" refers to "a view of the formation of a cloud before the formation of the universe." Chinese people like to be subtle, thinking that “implicit†is the United States. "Chaos" itself embodies an indescribable and intriguing characteristic, which is related to Chinese ancient philosophy and religion. The aesthetic ideology such as "empty spirit", "spiritual rhythm" and "five colors of ink" expressed in Chinese classical paintings, and infinite artistic conception expressed by limited pen and ink all lie in the beauty of this "chaos."
These techniques can occasionally be seen in the design, but generally speaking, they only use the expression techniques of painting to enhance the artistic design. They are not the ultimate goal of the design. We can understand this from the work of Sugiura Kang’s master of equality. Specifically: Sugiura Kangping is a series of books designed for Dunhuang. On the surface, he pursues the realm of Chinese painting “Ethereal†and “Qiyunâ€, and more profoundly, he uses the graphic elements of Dunhuang to apply the basics of modern design. The principle of construction is combined. This "empty" chaotic beauty realm is just a means of design rather than an end. In the end, it hopes to truly reflect the connotation of this series of books. This fully shows the master's originality and the grasp of the relationship between painting and design.
In Western painting, although there are numerous schools and different forms, the overall spirit is also in the pursuit of "chaotic beauty." Although the classical oil paintings are detailed and realistic, their artistic conception is esoteric and long-term, and they find the uncertain “chaotic beautyâ€. What the modernists are pursuing is the unconventionality and the pursuit of surrealistic absurd uncertainty. Miro pursued a childlike underwater world-like dream, embodying the uncertain "chaotic beauty", and Parker dripped paint buckets on the canvas without undue restraint. He seemed to be closer to pursuing " The universe formed a scene that was previously blurred."
The pursuit of "chaotic beauty" in painting is also reflected in the choice of material texture. What kind of theme and effect, what kind of texture is required is one of the expressions of painting pursuit of beauty of chaos. Painting, especially modern painting, has become the place where you want to choose synthetic materials in a work. The use of various materials is designed to enhance the “chaotic beauty†effect of the picture, and to achieve through the use of confusing and uncertain material textures. The purpose of change.
(to be continued)