Suspended assembling floors come in different shapes, primarily divided into sheet flooring and coil flooring. As the market for shopping malls evolves, the sales of assembled floor sheets have been gradually declining, while the demand for coil flooring has been on the rise. This shift has made coil-style suspended flooring increasingly popular, becoming a top choice in the flooring industry and a key product in floor sales. According to some expert predictions, the sales of suspended assembly floors may grow exponentially in the next five years. However, it's worth noting that in recent years, foreign markets have shown a trend of reducing sheet sales while boosting sheet material consumption, which might be an early sign of what could happen in China’s suspended flooring market in the future.
Brand promotion is now a crucial aspect of competition in the suspended assembling flooring industry. With products becoming more standardized, the competition among flooring companies has shifted toward brand identity and image building. Public relations and marketing strategies have become essential tools for business growth. Companies should develop their promotional efforts in a structured and phased manner, aligning with both long-term strategic goals and current market demands. These efforts must also reflect the company's actual situation and support its overall development strategy, helping to build a strong brand image and enhance profitability.
Moreover, effective public relations should involve a wide range of stakeholders, including suppliers, distributors, industry associations, and even customers. By engaging these groups, companies can create a more comprehensive and impactful promotional campaign. Building relationships across the supply chain helps strengthen brand recognition and customer trust.
When it comes to display and preparation, suspended assembling floors offer distinct advantages over traditional carpets. While carpets are often marketed as moisture-resistant, they actually tend to absorb moisture, leading to issues like mold and reduced insulation. In contrast, suspended flooring provides excellent moisture resistance and a strong barrier against water infiltration. Even during rainy or snowy weather, it remains dry and comfortable underfoot. Its non-absorbent nature ensures that the floor maintains a consistent condition, regardless of external weather conditions.
Before installing suspended flooring, proper surface preparation is essential. A high-powered floor polisher (over 1000 watts) should be used with the right grinding pad to remove old paint, glue, and loose areas. Any hollow spots should also be addressed. Afterward, a powerful industrial vacuum cleaner (at least 2000 watts) should be used to clean the surface thoroughly. For cracks or uneven areas, stainless steel ribs and polyurethane waterproof adhesives can be used to repair the surface using quartz sand.
Regular maintenance is important to keep the floor looking new. Over time, plastic flooring may lose its shine. To maintain its appearance, waxing is recommended. Before applying wax, the floor should be cleaned thoroughly. Waxing not only enhances the floor's luster but also extends its lifespan, making it a valuable part of any maintenance routine.
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