Starting August 23, the province's "Happiness Warm Home" campaign has introduced 300 new furniture models to its lineup, aiming to boost consumer confidence and support local businesses. This initiative has breathed new life into the provincial furniture industry, with many consumers showing increased interest in purchasing.
"I've been eyeing this bed for a while," said Liu Yanan, a local resident, as she stood in line at a large furniture store on South Inner Ring Street. "Now that the price has dropped, I'm ready to make the purchase." She was shopping for furniture for her new home and had found some great deals after comparing prices across different stores. The event has drawn significant crowds, with many shoppers carefully reviewing brochures, selecting styles, and waiting patiently to check out. The atmosphere in the stores was lively and full of excitement.
The main draw for consumers is the attractive discounts offered during the campaign. After the addition of the 300 furniture items, several products saw substantial price reductions. For example, a set of Fu Liya bedroom furniture that normally costs 12,000 yuan is now available at a 30% discount, and a Jinyi furniture set that used to cost 13,000 yuan is also being sold at a reduced rate. According to Liang Wangqing, the marketing director of Lishige Square, sales on Saturday reached 30 million yuan—marking a 50% increase compared to the same period last year and setting a new single-day record.
The "Happiness Warm Home" campaign was launched by the Provincial Department of Commerce and the Provincial Department of Housing and Construction. It began its second season in May and has been running for three months, adding thousands of furniture and home appliance items to the list of discounted goods. All participating products must meet strict standards, including lower-than-market prices, no shortages, and compliance with national quality and after-sales regulations. As a result, the campaign is not only encouraging consumer spending but also revitalizing the entire furniture and home appliance market.
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