On the evening of December 20th, the "2014 Walker Film Festival Golden Frame Awards Ceremony" was officially broadcast on the Travel Channel, sponsored by CAMEL Camel, a leading brand in outdoor cross-country activities. Han Han, the brand's spokesperson and an avid road traveler, made his debut at the event as a director, offering a compelling interpretation of this year’s theme: “Never stop, never stop.â€
The Walker Film Festival is Asia's largest outdoor film festival and serves as an annual celebration for adventurers and travelers. During the ceremony, awards were given for outstanding outdoor videos, short films, public interest content, nature footage, cultural documentaries, and travel films. Notable guests included Chen Ming, Xu Wei, Hang Gai Band, Xu Fei, Mo Xizi Shi, Wan Xiaoli, and Wei Xueman — all celebrated for their unique travel spirit. Their presence turned the event into a star-studded affair, delivering an unforgettable audiovisual experience.
Han Han also took to the stage to present an award for the annual public welfare event, "Lonely Walking." In his speech, he emphasized that "All evil, good practice," and shared his belief that "Public welfare doesn't necessarily require grand gestures. Even small acts of kindness and attention to public morality in daily life can be considered meaningful public interest."
"The four wheels carry the speed, and the two feet carry the soul," Han Han said, reflecting on his multiple identities as a writer, director, and race car driver. His passion for the road has always been deep-rooted. In 2013, he became the face of CAMEL Camel, an outdoor brand, and showcased his personal philosophy of adventure and exploration. At the film festival, he shared stories from his journeys, revealing that he had been working on a long-term road novel for years, which he considers his favorite work to date.
CAMEL Camel, as the official sponsor of the 2014 Walker Image Festival, has consistently promoted the value of returning to nature and embracing an outdoor lifestyle. According to Wan Guangyu, CAMEL Camel’s outdoor chief, the collaboration with the festival was driven by a shared vision of encouraging people to explore and discover the beauty of the outdoors. The brand also launched a project called “Look Walker,†aimed at discovering and supporting outdoor talents through various expeditions.
Looking ahead, CAMEL Camel plans to develop safer and more professional outdoor gear while organizing more events like the outdoor film festival, aiming to inspire more people to embrace the spirit of adventure.
In 2014, Beidashan Eagle Co., Ltd. partnered with CAMEL Camel to provide full equipment for the expedition to Lad Dan Dongfeng, further solidifying the brand’s commitment to outdoor exploration.
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