On the evening of December 20th, the "2014 Walker Film Festival Golden Frame Awards Ceremony," sponsored by CAMEL Camel, a leading brand in outdoor cross-country adventures, was officially broadcast on the Travel Channel. Han Han, the brand's spokesperson and an avid road traveler, made his debut at the event as a director, delivering a powerful interpretation of this year’s theme: “Never stop, never stop.â€
The Walker Film Festival, Asia’s largest outdoor film festival, serves as an annual celebration for adventurers and explorers. During the ceremony, awards were presented for outstanding outdoor videos, short films, public interest content, nature documentaries, cultural programs, and travel films. Notable guests included Chen Ming, Xu Wei, and bands like Hang Gai Band, along with artists such as Xu Fei, Mo Xizi Shi, Wan Xiaoli, and Wei Xueman, who turned the event into a star-studded spectacle. Han Han’s appearance as an award presenter added an extra layer of surprise and excitement for the audience.
In addition to presenting the award for the annual public welfare event “Lonely Walking,†Han Han shared his thoughts on public interest, stating, “Every ordinary person doesn’t necessarily have to do 'public welfare,' but paying attention to public morality in daily life is already a form of good 'public interest.'†His words resonated deeply with the audience.
Han Han also reflected on his journey, saying, “The four wheels carry speed, and the two feet carry the soul.†Whether as a race car driver, director, or writer, Han Han has always been driven by a deep passion for exploration. In 2013, he became the face of CAMEL Camel, promoting the brand’s unique outdoor philosophy. At the film festival, he shared personal stories from his travels and mentioned that a long-anticipated road novel had been in the works for years, becoming one of his favorite works to date.
The theme of this year’s Travelers Film Festival was “Continuously Marching at Its Own Pace.†It emphasized the spirit of adventure while connecting outdoor pursuits with everyday life. As the official sponsor of the 2014 Walker Image Festival, CAMEL Camel has always focused on encouraging people to return to nature and embrace an outdoor lifestyle. According to Wan Guangyu, CAMEL Camel’s outdoor chief, the brand’s collaboration with the festival was driven by a shared passion for exploring and discovering the beauty of the outdoors.
Wan Guangyu also announced that CAMEL Camel plans to develop safer and more professional outdoor gear, while organizing more events similar to the outdoor film festival, giving more people the chance to experience the essence of the outdoors.
CAMEL Camel also partnered with Beidashan Eagle Co., Ltd. for a special expedition, providing a full set of equipment for the team. This partnership highlights the brand’s commitment to supporting adventure and exploration.
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