In recent years, renting has become a common practice for many people—whether it's a house, a car, a book, or even a wedding dress. However, the idea of renting furniture is still relatively new to many consumers. Recently, a reporter learned that Shenzhen has introduced a novel furniture leasing model based on credit and lending relationships, allowing consumers to rent furniture instead of buying it. This innovative approach has sparked significant interest within the industry.
**Merchant: Introducing a New Furniture Rental Model**
On August 24th, the reporter visited Fuzhidao Furniture City. According to sales staff, the store now offers a unique furniture rental program. Customers with a designated bank credit card can enjoy "zero down payment, zero interest, and zero handling fee" to take home their preferred furniture. For a monthly rental rate of just 2.5% of the total furniture value, customers can access a set of branded Toshima furniture. After a two-year lease, they receive a 10% discount on renewal. The longer the lease period, the better the deal. After five years, Fuzhidao will give the furniture away for just one yuan.
He Xuanzhen, chairman of Fuzhidao Furniture, explained that all new furniture in the store is now available for rent alongside regular sales. The rented furniture is collected, repaired, and refurbished before being re-released as second-hand items at a lower price.
**Consumer: A Business Model or Just a Marketing Trick?**
Many consumers are skeptical about whether this model is truly beneficial or just a clever marketing tactic. Mr. Xiong, a local resident, shared his experience: “I once considered renting a 1.8-meter bed priced at 2,000 yuan. At 2.5% per month, that’s 50 yuan a month. Over two years, that totals 1,200 yuan. Plus, I had to pay a 600-yuan deposit, which is 30% of the furniture’s price. In total, I’d pay 1,800 yuan, which is only 200 yuan cheaper than buying it. I decided to purchase it directly instead, especially since there were discounts available at the time.â€
Another industry professional noted that while the concept is promising, China’s home rental market is still underdeveloped. Support systems need improvement, and only a few companies operate in first-tier cities.
**Industry Outlook: Optimistic About the Future of Furniture Leasing**
Despite the challenges, many industry insiders remain optimistic. They believe that as consumer awareness of environmental sustainability and home aesthetics grows, furniture leasing could see rapid development. In countries like the UK and the US, home rental is already well-established, with furniture leasing integrated into daily life.
He Xunzhen sees the model as an industry innovation. It not only breaks the traditional sales model but also opens up new marketing channels and improves cash flow. In cities like Shenzhen, where population mobility is high and many people rent, this model addresses a real need. Buying furniture upfront can be costly, and dealing with depreciated items later is inconvenient. The furniture leasing model offers a more flexible and practical solution for many tenants.
bookcases wood,furniture antique bookshelf solid wood bookcase,book shelf bookcase,bookcases display
Guangdong Metagarden Trading Co.,Ltd , https://www.smtfurniture.com