[Reporter]: First of all, please introduce the main products on display this time?
[Luo Xiaopeng]: This time we exhibited two series of products, one is British-style European furniture and the other is children's furniture. Ximengbao has always focused on children's furniture. It is a leading brand in the industry and has a high influence in the children's furniture market.
[Reporter]: Xi Mengbao has been focusing on children's furniture since the beginning. Now that he has accumulated more than 20 years of experience, what do you think is the key to doing a good job in children's furniture?
[Luo Xiaopeng]: The most important thing for children's furniture is to be healthy. Secondly, it is necessary to cultivate children's interests, but also pay attention to the game function, but also pay attention to cultivating children's storage habits and hands-on habits.
Luo Xiaopeng, Brand Director of Ximengbao Home Brand Chain
First of all, children's furniture is the most safety-conscious. We have always been making solid wood furniture. The environmental safety of pine wood construction materials is also very detailed in the process, such as rounded corners to avoid child injury, which is also for safety reasons.
Secondly, children's furniture should pay attention to children's interests. According to children's preference for color, we use some mild and lively colors for furniture.
Again, pay attention to the game features, such as this table, which is made up of several small tables. It is also a table that can be used separately. For example, this bed, plus a slide, also meets the needs of the game.
Finally, pay attention to the educational role of furniture for children and develop the habits of children. For example, in the middle of the table, inside the lid is a storage box that allows children to store stationery and toys.
[Reporter]: Ximengbao is a relatively mature children's furniture brand. With this road coming, what do you think is the achievement of Ximengbao?
[Luo Xiaopeng]: This is related to Xi Mengbao's philosophy. We always believe that a good brand is responsible for the product itself and also for the society.
Products should pay attention to safety and quality, and must be well-made in production; we must pay attention to environmental protection, so we have always used solid wood.
In terms of social responsibility, we pay attention to the exchange of social relations. We have a mountain in Ganzhou, Jiangxi, where we plant trees. Because our materials are made of solid wood, we plant trees in the mountains to restore the natural environment. In addition, we pay attention to charity, and our chairman often participates in charity activities.
[Reporter]: There are many channels for brand promotion. Which channels do you mainly promote through?
[Luo Xiaopeng]: We used to advertise in CCTV and other media. Later, we slowly withdrew from the public's methods. Now is the Internet age, we are very concerned about network communication. At present, there are two main channels of ours. One is our own network channel, such as e-commerce. Now we have done a very good job. In the second quarter, I participated in a Taobao home summit in Hangzhou. At the meeting, Ximengbao was ranked sixth in the e-commerce ranking of the national home industry. The second is the dissemination of network channels, cooperation with some online media, the establishment of official Weibo, the publication of some information in the forum and so on.
The other is word of mouth. Our customers have a return rate of more than 60%, because the reputation among consumers is better.
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