Shi Zhifei, general manager of Yuanzhou Decoration Shijiazhuang Branch
Home improvement enterprises are regarded as a special type of work in the home industry. They have established a main material alliance and in-depth development of community marketing and network marketing for several years to maintain the status of drought and flood protection. However, due to the extreme downturn in the real estate industry some time ago, it directly affected the living conditions of home improvement enterprises. The sharp decline in the volume of housing transactions has made the main marketing model of home improvement enterprises - "community" marketing have a certain impact. For Shijiazhuang, the design requirements for the huge engineering of the hardcover market are not what every decoration company can carry. Therefore, the home improvement enterprise is also changing. On July 21st, the Yuanzhou Decoration Shijiazhuang Branch established the “Hongfeng Design Office†with the chief designer Shi Hongfeng of the Yuanzhou Decoration Shijiazhuang Branch as the core to strengthen the design advantages and build enterprise brand. For this bold and bold attempt, Shi Zhifei, general manager of Yuanzhou Decoration Shijiazhuang Branch, made the following interpretation.
[ Remember ]: What kind of consideration is based on the establishment of the hardcover public service division and the “Hongfeng Design Office†by the Yuanzhou Decoration Shijiazhuang Branch?
[ Shi Zhifei ]: The establishment of Hongfeng Design Office is based on the team-to-business, employee-to-employee, and enterprise-to-market relationships. Yuanzhou Decoration Company has always understood the relationship between enterprises and employees as an alternate relationship. Employees grow on the platform of the company, and the development of the company depends on the innovation and hard work of the employees. It is a mutually beneficial relationship. Therefore, Yuanzhou Decoration Company also strongly encourages the growth and development of designers. The relationship between employees and employees within the company is a competing relationship. That is, the relationship between "competition and cooperation." Encourage employees to have healthy competition within the company. At the same time, employees have a broad cooperation in big innovation, communication, exchange learning and mutual assistance. Between enterprises and markets, enterprises must keep up with the laws of market development. The rhythm of enterprise development should be adapted to the rhythm and law of market development. Therefore, enterprises are actually in the process of development. Only in this way can the rhythm of the enterprise and the market be combined. Adjust the internal situation of the company according to the change of market rhythm. The most obvious of these is the establishment of Hongfeng Design Office.
[ Remember ]: What is the relationship between Yuanzhou Decoration Shijiazhuang Branch and “Hongfeng Design Office�
[ Shi Zhifei ]: The relationship between Hongfeng Design Office and Yuanzhou Decoration Company is the relationship between enterprises and employees. Encourage the growth of employees, based on the support and promotion of employees, is a kind of internal coordination and management. The specific operation of Hongfeng Design Office is the creative part of the team of Shi Hongfeng; the operation of the whole office, the management of internal affairs, the whole income and expenditure, and the statistics of customers are managed by the relevant departments of the company. In this way, not only can designers make progress, but also make a living. Encourage designers to be bigger and stronger on special projects. Minimize the impact of administrative and Other matters.
[ Remember ]: Is the development form of Yuanzhou Decoration creating a “personal studio†the first in Shijiazhuang?
[ Shi Zhifei ]: Yuanzhou Decoration Company Shijiazhuang Branch started earlier. Yuanzhou collective branches are also gradually exploring in accordance with this line of thinking. Each company's development cycle has different growth stages. Nor can it be measured by a certain amount of standards. I believe that with the accumulation of experience, the market is slowly growing. There will be more updates to the situation.
[ Remember ]: As far as I know, after the Yuanzhou Home Mall was launched, the designers of Yuanzhou Shijiazhuang Company were divided into different grades according to their design capabilities. So what is the level of the designer of Hongfeng Design Office?
[ Shi Zhifei ]: Yes. Hongfeng Designers is one of the chief designer teams of the Yuanzhou Decoration Company Shijiazhuang Branch. It is a highly autonomous, independently operated design team. It was led by Shi Hongfeng, chief designer of Yuanzhou Decoration Shijiazhuang Branch. It consists of seven or eight first-class designers with rich design experience.
[ Remember ]: Due to the limited design capabilities and strength of the company, Shijiazhuang's hardcover public dress market has always been a field rarely covered by home improvement companies. Does the establishment of the Yuanzhou Decorative Hardcover Public Wear Division and the “Hongfeng Design Office†mean? Yuanzhou decoration in the fine public clothing market to fight for?
[ Shi Zhifei ]: According to the data released by the Ministry of Housing and Urban- Rural Development, it is necessary to reach the renovation rate of finely decorated rooms within a certain period of time. But in fact, for the home improvement industry, if you do not enter the field in the future, you will face the elimination of the market.
Many real estate developers invite the design team in the field to do the project. It also shows that the integration ability and design ability in the design circle of Shijiazhuang are at a development stage, which is relatively weak. It is still too early for the establishment of Hongfeng Designers to bring some changes and influences to the market. There is also a need for a process of gradual exploration. Therefore, the road to Hongfeng is still very long, and the road of Yuanzhou Decoration Company is also long. It is also a stage of development and accumulation. However, with the passage of time and the development of the project, while accumulating experience, it will gradually be recognized by consumers. Therefore, it is not asking for much influence now. It is only required to do every project and service. Every customer has to fight the market like a thin ice. Strive to make every customer satisfied.
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