In 2012, as a real estate downstream industry, the international and domestic building materials home chain suffered an unprecedented cold snap. However, this is an opportunity for the Henan home furnishing industry. The old-fashioned chain is steadily and steadily, and some new chain brands are advancing in a counter-current manner.
Phoenix city
Brand glory: Pillars, excellent corporate citizen
overture
The north and south cities of Phoenix have a total business area of ​​380,000 square meters. They gather thousands of manufacturers and operate dozens of home furnishing industries such as ceramic sanitary ware, floor, stairs, door industry, HVAC, fabric wallpaper, lamps, home, cabinets and hardware tools. This is the source market for building materials and homes in Central China; because it greatly reduces the intermediate circulation, it ensures that goods flow to consumers at the fastest speed and with the least cost.
Chapter 1: Innovation Services
â—† In 2012, 50 shopping guides on various floors of Phoenix City became a scene of Henan business. It is a betrayal and direct shopping, which solves the problem of the difficulty of locating goods in hypermarkets, so that consumers can save time and effort and enjoy the most enjoyable shopping experience.
Chapter 2: Innovative Marketing
â—† In 2012, Phoenix City has developed more than 50 party members' demonstration sites, using holiday holidays to promote holiday promotion, relying on the organizational advantages of party members' merchant alliances, taking the lead in setting the standard, thus driving other merchants to jointly invest in the overall marketing activities of Phoenix, bringing consumers Really save money and worry. The coupons for coupons and the donation of home appliances are also popular among consumers, and they are also an important magic weapon for successful marketing in Phoenix.
Chapter 3: Brave responsibility
â—† In 2012, Phoenix City did not pursue its own interests, but it was in the same boat with merchants, giving Phoenix City merchants an average 20% discount on joint venture expenses, reducing the operating costs of merchants and achieving their sustainable development. In the case of small and micro-enterprise loans, Phoenix City cooperated with Industrial Bank and Zhengzhou Bank to provide Phoenix City merchants with daily operating financing loans of 200 million yuan. This move may lift the bottleneck of merchant development and has been warmly welcomed by merchants.
Jiahe Home
Brand glory: the middle of the column, the countercurrent
Leadership legend
Henan Jiahe Home General Manager
In 2012, under the leadership of the legendary generation, Jiahe Home Innovation Planning and Marketing provided a number of home feasts for Jiahe Homeowners, which broke the historical record of the past five times and achieved a harmonious and win-win situation for shopping malls, merchants and consumers. The situation - high grade, brand full, low price, affordable, real, profit has always been the reputation and characteristics of Jiahe home.
Leading figure Hou Wenyue
Jiahe Home Deputy General Manager
In 2012, Hou Wenyue led the staff in charge of the department to carefully study the market dynamics, analyze the market development trend, innovate the marketing model, and the sales activities repeatedly broke the historical record, and gradually explored a development path suitable for the future Jiahe home, for the long-term development of the company. Provide a reliable basis.
Brand story
In 2012, Jiahe's innovative service and marketing, standardized shopping mall operations, sales repeatedly broke the record of the same period of previous years, excellent product reputation and standardized management won the praise of consumers; as the initiator of Henan Environmental Protection Association, Jiahe Home Promoting the concept of environmental protection, through the publications, forums, salons and other forms played a positive role in promoting the further development of environmental protection in Henan.
In 2012, Jiahe Home was expanding against the trend, and was selected to be located at the Qinling Road and Jianshe Road intersection in the west of the provincial capital, and opened the Jiahe Home Furnishings Hall. On September 29th, 2012, the new store that positioned the high-end fashion boutique opened grandly, filling the blank of the northwest furniture store in the provincial capital, and providing convenient conditions for the residents of the northwest region to purchase furniture.
Actual home
Brand glory: the middle of the column
Brand story
In 2012, Zhengzhou Store, the home of Zhengzhou, innovated and introduced furniture to replace the new ones by fulfilling the service promises of “first paymentâ€, “green environmental protectionâ€, “same product same priceâ€, “unified return and exchangeâ€, “delivery installation zero delayâ€. The renovation fund plan and furniture brand PK brought different consumption feelings to Zhengzhou citizens, boosted sales performance and achieved steady development in the economic cold.
Ou Kailong
Brand glory: the middle of the column, the countercurrent, the excellent corporate citizen
Leader Wu Dawei
CEO of Ou Kailong
In 2012, under the leadership of Wu Dawei, Ou Kailong East District Flagship Store, Ou Kailong Zhongyuan Road Store, Ou Kailong Jiyuan Store, three large building materials and furniture malls with a scale of over 100,000 square meters were unveiled, opening a new page of Ou Kailong's “Layout of the Central Plains†strategy. .
Leading figure Xie Yu
Ou Kailong Marketing Center Director
In 2012, under the management of Xie Yu, whether it was the marketing event of Ou Kailong's fifteenth anniversary celebration, or the opening of Ou Kailong East District flagship store and Ou Kailong Zhongyuan Road store, the scene was unprecedentedly hot, and it can be called the model of 2012 Zhongyuan Home Marketing Campaign.
overture
From 1997 to 2012, during the fifteen years, Ou Kailong from scratch, from small to large, intensive cultivation, brilliant leap, achieved today's eye-catching achievements, and laid the status of Zhongyuan's leading brand.
In 2012, Ou Kailong ushered in a major explosion after 15 years of accumulation. Three large-scale home shopping malls with a capacity of more than 100,000 square meters were opened: On April 29, 2012, Ou Kailong Zhongyuan Road Building Materials Furniture Purchasing Center was grandly opened; September 2012 On the 30th, the flagship store of Ou Kailong East District was grandly opened; on October 1, 2012, Jiyuan Ou Kailong International Building Materials Furniture Purchasing Center was opened.
In 2012, Ou Kailong adhered to the market principle of “Affordable is the last word†and launched several heavy-duty activities. Consumers have gained benefits and Ou Kailong has harvested the market.
Chapter 1: Innovation Marketing
◆ In 2012, the time was celebrated at the 15th anniversary of Ou Kailong. During the 15th anniversary celebration of public welfare and drama culture, the city’s 15th anniversary celebrations warmed up and created momentum, which triggered the attention of the whole city. The colorful and large-scale profit-making activities have won the favor of consumers. The final celebrations have attracted worldwide attention and achieved unprecedented success, further enhancing the popularity and reputation of the Ou Kailong brand.
Chapter 2: Repaying the Society
◆ In 2012, Ou Kailong actively participated in the “Love Passing Test†to help the college entrance examination students enter the examination room smoothly; actively participate in the “love and ride†large-scale public welfare activities, and distribute the “love oil card†for the love and windmill owners free of charge; Ou Kailong and Henan Business Daily Held a Valentine's Day Valentine's Day "Love at Tanabata" and a blind date.
Down to C16
Connected to the C14 version
New home
Brand glory: the middle of the column
Leader Li Yunqiang
Henan Xinjiayuan Building Materials Chairman
Under Li Yunqiang's operational decision-making, Xinjiayuan Building Materials Home has become a large-scale home furnishing enterprise integrating wholesale, logistics, warehouse-style retail, design, construction, experience marketing and indoor supporting home manufacturing in the Central Plains area, fully reflecting the Henan Xinjiayuan building materials home. The company's "360° complete home service provider" business philosophy.
Leading character Chen Zhibo
New Home Building Materials Planning Manager
In 2012, Chen Zhibo effectively integrated the company's internal superior resources, organically integrated Xinjiayuan Building Materials Supermarket, Xinjiayuan Decoration Company, Fengji Wood Products and various suppliers, actively developed upstream resources of the industry, and extended the sales chain while continuing He made a big punch and made a beautiful marketing combination punch, which won the unanimous approval of consumers.
overture
In 2012, Xinjiayuan organically integrated internal building materials supermarkets, design, construction, wood products factories, logistics and other resources, and innovated and improved the best hardcover housing business cooperation model in Henan and even the entire central and western regions, and won the development momentum.
Chapter 1: Innovation Services
â—†In 2012, Xinjiayuan building materials and decoration two-in-one, while providing consumers with various building materials and household items, can complete the full-service of home decoration design, project budget, material distribution, construction and after-sales.
Chapter 2: Innovative Marketing
â—† During the May 1st, 2012, Xinjiayuan Building Materials Supermarket launched a large-scale promotion campaign of “buy 3000 to 3000â€. This kind of discounts that many comprehensive supermarkets dare not try to make the sales performance of Xinjiayuan Building Materials Supermarket during May Day straight. Rising, the product line areas are crowded, the scene is unprecedented, consumers buy high-quality building materials at ultra-low prices.
Gorgeous lighting
Brand glory: the middle of the column
Leader Lian Zhigang
Zhengzhou Gorgeous Lighting Chairman
In the 20 years of Lian Zhigang's gorgeous lighting, he actively promoted the modern enterprise management model, always adhered to the principle of “people-orientedâ€, and regarded employees as the greatest wealth of the company, caring and cultivating employees, and truly making the gorgeous company a life-oriented life. The university has thus revitalized human resources and won the development momentum.
Leading figure Shi Wenzhao
Gorgeous Lighting Brand Management Director
Since Shi Wenzhao entered the gorgeous lighting, he has promoted the steady development of gorgeous lighting with advanced brand concept and rich and pragmatic marketing methods. In July 2012, he hosted the “Gorgeous Olympic Night Passion for 12 Hours†event, through event marketing and integration. Promotion has won the full recognition of consumers and peers and has become a classic case of industry marketing.
Brand story
Gorgeous lighting was founded in 1988, with a full range of products, 100,000 lighting lanterns, lighting, home accessories, truly achieve high coverage of high-end and low-end products. Gorgeous lighting always adheres to the business philosophy of "integrity management, service first", and continues to lead the vigorous and healthy development of the Central Plains lighting industry by relying on continuous innovation business strategy and unique and precise market positioning.
(down to C17 version)
Connected to the C16 version
Fumont Home
Brand glory: countercurrent
Leader Zhou Rongbiao
General Manager of Fumont Home
Zhou Rongbiao adheres to the development concept of “Commercially Four Seas Furun Eight-Partyâ€. In 2012, the most prosperous home furnishing industry, Gathering together to create the industry benchmark of Foumont Home, has built a broader development for major home furnishing brands. The stage provides consumers with benefits and guarantees.
Leading figure Li Xiangli
Fumont Home Planning Manager
Li Xiangli has more than 10 years of experience in corporate marketing and promotion. Through a series of large-scale marketing and promotion activities and Huimin actions, such as "Home Furnishings, Winning the Central Plains", "Learning the Central Plains, Stunning Blooming", etc., actively promoted the Fumont home furnishing enterprise. The development of culture and brand image.
Brand story
In the downturn of the industry, on November 18, 2012, Zhengzhou Fumont Home Logistics Center opened grandly, bringing a touch of light to the home furnishing industry: it integrates home display, sales, warehousing and service, and Fumont carries The flagship display and marketing channel service functions of the central household manufacturers include the wholesale, retail and group purchase business of the Central Plains. The low price and guarantee have become the magic weapon for winning.
Zhongyuan People Square
Brand glory: counter-current, innovative marketing
Leader Zheng Xiaodong
General Manager of Zhongyuan People's Square
Zheng Xiaodong took the lead in proposing the 7C marketing theory of flagship store + store group + unified operation + general agent incubation + warehousing logistics park + exhibition display + information sharing and release, and completed the Central Plains People's Square within one year (350,000 m2) From the preparation to the investment and then to the normal operation of the good situation.
Zhengzhou Red Star Meikailong
Brand glory: innovative marketing
Wonderful look
In 2012, Zhengzhou Red Star Meikailong relied on the essence of the military law in the "Thirty-six Meters" to share the same fate with the dealers. On August 18th, 2012, Zhongyu Li invited the popular sexy goddess Zhang Xin to help the president to sign the sale. In the early stage of the event, the advertisement of Red Star Macalline Mall was overwhelming, and Zhang Xinyu’s image was full of advertisements. Beauty, count and win! The popularity of the event was very hot and the sales doubled.
Shenglong Jintaicheng International Home Plaza
Brand story
On September 30th, 2012, Shenglong Jintaicheng International Home Plaza was launched against the trend and grandly opened. It became a comprehensive integrated store cluster integrating building materials, lighting, curtains, fabrics, wallpapers, home textiles and handicrafts. The first professional home decoration exhibition and trade center in the Midwest.
Innovative marketing
In 2012, Shenglong Jintaicheng took the lead in the domestic marketing model of “Thanglong Million Owners Million Renovation Fund Subsidy†and “Chenglong Group Ten Billion Internal Collectionâ€.
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