US group comments force catering B-end market, the cash register system into a heavy weapon

Recently, the US Mission has released a H5 called “To Caterers”, which shows the status quo of the industry, such as early greed, year-round, and profitability. A “tired” word tells the majority of catering practitioners. Their bitterness has triggered a strong emotional resonance among catering people.

It is reported that in order to solve the pain points of catering business, Meituan has independently developed a smart cash register system tailored for catering stores - US group cashier, providing lightweight for catering companies through "a system, two apps" A one-stop solution to further accelerate the intelligent catering process.

In the cash register field, what kind of enthusiasm does the US group review have? What kind of business logic is behind the business development?

There are many slots in the catering industry: how to break the bureau becomes a top priority

In recent years, the voices of catering practitioners, especially small shop operators, have been heard, and this is true. The H5 “to the diners” has vividly demonstrated the difficulty of the catering business: high turnover, low profit margin, high work intensity, low degree of freedom... and the root cause of these problems lies in the lack of perfect traditional catering business model. Data analysis capabilities and inefficiencies.

The catering industry has developed to this day, and its form has quietly changed. The Internet companies headed by the US group's reviews have promoted the continuous integration of online and offline catering O2O. As the proportion of the catering industry from online and offline cooperation is growing, the traditional business philosophy is not applicable to the development of today's catering intelligence.

In addition, the restaurant is relatively backward in the procurement, daily operations (ordering, cashier, accounting), especially small stores, although the market is vast, but the popularity of intelligence is low. A better restaurant uses some relatively intelligent equipment. However, the problem of manual entry, manual reception, and single order is still not solved.

The chain is long, the links are numerous, and the demand is mixed. Regardless of employee management, product management, marketing management, service management or operation status management, the restaurant owner must control from all aspects, and the busy is a mess.

As a result, a more efficient and cost-effective management model has become the common expectation of all food and beverage practitioners.

Smart food is the trend of the times

The US delegation commented on the layout of the catering eco-business with the catering and cashier business as the starting point. In fact, it is to cater to the current business environment and help the catering store to open the process of take-out, group purchase, ordering, payment, cashier, etc., which is the general trend.

First of all, for the management of food and beverage stores, the environment has changed, and it is necessary to change the survival strategy. The Internet is the fundamental factor affecting its development, but the most important thing is to test its ability to analyze big data and share information and interface. Along with the wave of new technologies, this has forced the industry to shift from operational to technology-driven.

Secondly, the cash register business itself is part of the ecological layout of the US group's review and catering, and the catering environment layout of the US group's online and offline lines has been sharply exposed. The marketing, IT, management, finance, supply chain and logistics have empowered the restaurant. The pattern has been formed. On the one hand, the US group reviews the cash register system as the intelligent center of the catering ecology, which can be integrated with other catering ecological projects such as take-out, group purchase, payment, etc., with higher efficiency. On the other hand, the US group's cash register plays a huge role in the process of enabling the data and fine management of the catering industry.

Among them, business empowerment is the application of big data analysis ability, which plays a vital role in assisting restaurant drainage. Financial empowerment meets the restaurant's capital borrowing needs, with a maximum loan of 2 million yuan, which can be reached within a few minutes after the platform application. Supply chain empowerment, according to the merchant's personalized purchase requirements for the food, the first time to deliver the ingredients. In terms of logistics empowerment, the US group has 500,000 riders and can deliver 16 million takeaway orders a day, which shows the huge energy it contains. At this point, the US group commented on the catering ecology to integrate resources and has become a partner of the catering business life cycle. These powerful resource advantages have greatly contributed to the development of the US group's cash register business.