In the age of the Internet, we need a matching system to help businesses better achieve restaurant management and business sales. We might as well call it: online catering order cash register system. Give it a definition: in the Internet era, help restaurants manage all aspects of daily operations, operate in-store business and online sales channels, promote corporate branding, maintain customer relationships, and have a rapid upgrade, and expansion capabilities of the management system. It has the following characteristics:
1. In addition to the traditional in-store business, it can also handle network services. Customers can use the network to place orders. The network services here include, but are not limited to, APP, website, Weibo, WeChat public account, etc. The system needs to have the ability to be on these lines. The platform builds a network of merchants and conducts business.
2. Rapid upgrade, the Internet business form changes rapidly, and the system needs to have rapid evolution capability and continuous evolution. The network catering management system is still in the early stage, and many gameplays are to be discovered, which requires a certain amount of time to become mature. This determines the system's need to consider the need to upgrade and update at the beginning of the design.
3. It can accurately identify customer information, unify the information such as the mobile phone number registered by customers on all channels and offline, and the customer can identify the user and call up the member information when entering the store. Record customer's consumption behavior information for precise marketing.
4. It has the ability to expand, connect with third-party hardware and platform, and expand the service ability of the restaurant. For example, WIFI equipment docking, financial system, queued access number docking. All aspects of catering management are part of the service customers, with commercial value or efficient room for improvement, and a large number of third-party hardware and software service providers provide solutions. As the "heart" of the restaurant, the catering management system must have strong compatibility expansion capabilities. Provide software API and hardware interface to provide docking extension.
5. Convenient for deployment, compatible with original equipment in hardware and network deployment, and can be used out of the box for new merchants.
A typical example of an application network catering management system might be:
Today, on Friday, I am going to have a meal with a few friends after work, chatting and drinking and relaxing. Open WeChat to select the old place, book 3 people at 18:00, and order a few dishes. After a while, I received a notification from the restaurant to confirm WeChat. After 18:00, I will scan the WIFI QR code and go online. After the mobile phone presents the order information, the waiter guides the guests and directly goes to the restaurant to start the meal, without delay for one minute. The dishes are over five flavors, but the wine is not very popular. You need to add a few drinks. Take out the QR code on the mobile phone scanning table, place the order directly, and receive the WeChat notification from the bar. After 10 minutes, the waiter directly brings the dish up. Finally, the bill is paid, the cash is not enough, the waiter prompts to pay online, take out the mobile phone directly to WeChat to pay for 10 seconds, or the member price. The waiter's sister is good, and I forwarded it to the circle of friends and gave it a good review.
The introduction of the network catering management system brought some new concepts and put forward some new requirements to the merchants. For example, if the store is required to access the Internet, the merchant needs to learn the operation experience of the network store, and the replacement of the system will also bring a certain fee. But compared to these cost inputs, the return is very impressive. As of 2012, there are 3 million catering merchants, which are divided into large and medium-sized. The early days of Internet catering were mainly the contact between large and small-scale small and medium-sized businesses. With the deepening of O2O catering, large merchants have begun to complete the layout of the system construction, and the catering management for a large number of small and medium-sized merchants will usher in a vacuum supermarket waiting for development.
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