1 Packaging of solid cosmetics. There are relatively few types of solid cosmetics, including eyebrow pencils, lip pencils, vermicelli, powders, various types of lipsticks, and lipsticks. The packaging of such cosmetics is relatively simple. If the eyebrow pencil is generally made in a similar shape to a pencil, it can be wrapped in wood and can be sharpened with a knife. The powder is usually packaged in a plastic box; lipstick, vermicelli, and lipstick are generally packaged in cylindrical plastic tubes (with a tube Type cover), and designed to be used to facilitate the use of rotating the contents of the content (lipsticks, etc. are solid in appearance, but in fact is a high viscosity fluid, moisture or liquid content is large, can also be used in production The plastic box is packaged and provided with a convenient brush or sponge block, which is usually packaged in a variety of colors or functional products.
2 Solid particle (powdered) cosmetic packaging. These types of cosmetics mainly include foundations, body powders, gardenia powders, hair powders, glittering powders, tender powders, and powdered powders. The commonly used packaging methods include cartons, composite cartons (mostly cylindrical boxes), and glass. Bottles (wide mouth, small size), metal boxes, plastic boxes, plastic bottles (wide mouth, small size), composite film bags, etc. Under normal circumstances, the packaging containers must be beautifully decorated and printed. At the same time, when plastic and metal containers are used for packaging, they are often matched with a finely-printed paper box to form a sales package of granular (powdered) cosmetics.
3 Packages for liquid, lotion-like cosmetics, and cream cosmetics. Among all cosmetics, the types and quantities of these cosmetics are the most, such as hair care creams for hair care, hair curlers, hair dyes, hair conditioners; foundations for make-up, foundation milk, concealer, mascara; Some skin care cosmetics, etc., are in the form of liquids, emulsions or creams. This type of cosmetics has a wide variety of packaging forms, including: plastic bottles of various shapes and specifications (usually subject to exquisite decoration and printing), laminated film bags of plastic bags (usually also economical bags commonly used for cosmetics after decorating and printing. The packaging of lower cosmetics, glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles) are generally used for packaging of higher-grade cosmetics or cosmetic products that are volatile, easily penetrated, and contain organic solvents, such as nails Oil, hair dye, perfume, toner, etc. For the various packaging forms mentioned above, sometimes used in conjunction with the color printing paper box, and the color printing paper box together constitute a sales package of cosmetics in order to improve the grade of cosmetics.
4 Cosmetic spray packaging. Spray packaging has the advantages of being accurate, effective, simple, hygienic, and quantitatively used as required, and is often used in packaging of cosmetics that are high in quality and cosmetics that require orientation and quantitative access. Such as the use of hair mousse, hair with gel water, hair spray, makeup cream, perfume, essence, powder and other cosmetics, often using this form of packaging. The commonly used spray packaging containers include metal spray cans, glass spray cans, and plastic spray cans.
Fourth, the characteristics of modern cosmetics packaging
In view of the above situation of comprehensive cosmetic packaging, combined with the development trend of cosmetics and its packaging, the packaging of modern cosmetics in the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers mainly have the following characteristics:
1 The application of plastic materials and composite materials in cosmetic packaging is becoming more and more widespread, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2 The use of glass bottles is limited. Due to the inherent disadvantages of glass bottles (eg, heavy, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging. Plastic materials or composites are easy to form and have a low overall cost. For high-end cosmetics or cosmetics that are volatile and easily dissipated, such as perfumes, they are generally packaged in glass bottles.
3 Variety of packaging container specifications (to meet different levels of consumption). Due to the intensified competition in the cosmetics market, manufacturers are investing more and more in cosmetic packaging. For mid- to low-end cosmetics, in order to meet different needs, the size of packaging containers is diversified to facilitate consumer choice; for high-end products, small-capacity containers are used for packaging to meet the needs of low-income people, especially to meet the youth Girl's consumer psychology due to curiosity.
4 Serialization of cosmetic packaging design. As mentioned earlier, due to the serialized and comprehensive characteristics of modern cosmetics, it is required that the packaging of cosmetics must be adapted accordingly. The so-called serialized packaging design refers to the same category of product packaging design based on a unified trademark pattern and text font, with different colors, water lines, or different modeling structures as the basic requirements. , both diversification, but also a sense of integrity. In the practical application of cosmetic packaging, there are generally two situations. First, the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers, and at the same time, the overall price is lower than the total price of the individual purchase.
For example, a brand of a series of cosmetics, including face cream, moisturizer, eye cream, lipstick and other cosmetics, for the sale of various cosmetics packaging, to maintain the overall design style, and then use a larger container, the collection of various cosmetics Packaging, as a sales unit for overall sales. The second is: a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulas, are designed serially during packaging design. For example, a brand of a variety of moisturizer, its main function is skin care, but the auxiliary functions are different, such as "insulation, firming, wrinkle, exfoliating, despeckle, anti-acne, whitening" and a series of different Auxiliary functions; like a brand of a variety of facial cleansers, their function is cleansing, but the formula is different, there are cucumber ingredients, aloe vera, papaya ingredients and a series of different formulations. For this series of cosmetics, in the packaging design, should meet the characteristics of serialized packaging design, both to achieve the role of series packaging, but also conducive to consumer choice.
5 The packaging of cosmetics is increasingly adapted to the needs of personal development. In addition to satisfying different levels of consumers, cosmetics should also satisfy the individuality requirements of consumers. Since different genders, different ages, different regions, different skin colors and different ethnic and other consumer groups have different needs for cosmetics, the packaging of cosmetics must correctly convey the characteristics of the cosmetics required by consumer demands of different personalities, and represent the aesthetic appeal of different groups of people. In order to successfully achieve the sale of cosmetics.
6 Some cosmetics are packaged in spray packages to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, so that the consumer is easy to grip, easy to access, and easy to quantify in various environments. Such as the use of mousse, perfume and other cosmetics, often using the form of spray packaging, in order to facilitate the quantitative access. (Finish)
2 Solid particle (powdered) cosmetic packaging. These types of cosmetics mainly include foundations, body powders, gardenia powders, hair powders, glittering powders, tender powders, and powdered powders. The commonly used packaging methods include cartons, composite cartons (mostly cylindrical boxes), and glass. Bottles (wide mouth, small size), metal boxes, plastic boxes, plastic bottles (wide mouth, small size), composite film bags, etc. Under normal circumstances, the packaging containers must be beautifully decorated and printed. At the same time, when plastic and metal containers are used for packaging, they are often matched with a finely-printed paper box to form a sales package of granular (powdered) cosmetics.
3 Packages for liquid, lotion-like cosmetics, and cream cosmetics. Among all cosmetics, the types and quantities of these cosmetics are the most, such as hair care creams for hair care, hair curlers, hair dyes, hair conditioners; foundations for make-up, foundation milk, concealer, mascara; Some skin care cosmetics, etc., are in the form of liquids, emulsions or creams. This type of cosmetics has a wide variety of packaging forms, including: plastic bottles of various shapes and specifications (usually subject to exquisite decoration and printing), laminated film bags of plastic bags (usually also economical bags commonly used for cosmetics after decorating and printing. The packaging of lower cosmetics, glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles) are generally used for packaging of higher-grade cosmetics or cosmetic products that are volatile, easily penetrated, and contain organic solvents, such as nails Oil, hair dye, perfume, toner, etc. For the various packaging forms mentioned above, sometimes used in conjunction with the color printing paper box, and the color printing paper box together constitute a sales package of cosmetics in order to improve the grade of cosmetics.
4 Cosmetic spray packaging. Spray packaging has the advantages of being accurate, effective, simple, hygienic, and quantitatively used as required, and is often used in packaging of cosmetics that are high in quality and cosmetics that require orientation and quantitative access. Such as the use of hair mousse, hair with gel water, hair spray, makeup cream, perfume, essence, powder and other cosmetics, often using this form of packaging. The commonly used spray packaging containers include metal spray cans, glass spray cans, and plastic spray cans.
Fourth, the characteristics of modern cosmetics packaging
In view of the above situation of comprehensive cosmetic packaging, combined with the development trend of cosmetics and its packaging, the packaging of modern cosmetics in the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers mainly have the following characteristics:
1 The application of plastic materials and composite materials in cosmetic packaging is becoming more and more widespread, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2 The use of glass bottles is limited. Due to the inherent disadvantages of glass bottles (eg, heavy, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging. Plastic materials or composites are easy to form and have a low overall cost. For high-end cosmetics or cosmetics that are volatile and easily dissipated, such as perfumes, they are generally packaged in glass bottles.
3 Variety of packaging container specifications (to meet different levels of consumption). Due to the intensified competition in the cosmetics market, manufacturers are investing more and more in cosmetic packaging. For mid- to low-end cosmetics, in order to meet different needs, the size of packaging containers is diversified to facilitate consumer choice; for high-end products, small-capacity containers are used for packaging to meet the needs of low-income people, especially to meet the youth Girl's consumer psychology due to curiosity.
4 Serialization of cosmetic packaging design. As mentioned earlier, due to the serialized and comprehensive characteristics of modern cosmetics, it is required that the packaging of cosmetics must be adapted accordingly. The so-called serialized packaging design refers to the same category of product packaging design based on a unified trademark pattern and text font, with different colors, water lines, or different modeling structures as the basic requirements. , both diversification, but also a sense of integrity. In the practical application of cosmetic packaging, there are generally two situations. First, the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers, and at the same time, the overall price is lower than the total price of the individual purchase.
For example, a brand of a series of cosmetics, including face cream, moisturizer, eye cream, lipstick and other cosmetics, for the sale of various cosmetics packaging, to maintain the overall design style, and then use a larger container, the collection of various cosmetics Packaging, as a sales unit for overall sales. The second is: a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulas, are designed serially during packaging design. For example, a brand of a variety of moisturizer, its main function is skin care, but the auxiliary functions are different, such as "insulation, firming, wrinkle, exfoliating, despeckle, anti-acne, whitening" and a series of different Auxiliary functions; like a brand of a variety of facial cleansers, their function is cleansing, but the formula is different, there are cucumber ingredients, aloe vera, papaya ingredients and a series of different formulations. For this series of cosmetics, in the packaging design, should meet the characteristics of serialized packaging design, both to achieve the role of series packaging, but also conducive to consumer choice.
5 The packaging of cosmetics is increasingly adapted to the needs of personal development. In addition to satisfying different levels of consumers, cosmetics should also satisfy the individuality requirements of consumers. Since different genders, different ages, different regions, different skin colors and different ethnic and other consumer groups have different needs for cosmetics, the packaging of cosmetics must correctly convey the characteristics of the cosmetics required by consumer demands of different personalities, and represent the aesthetic appeal of different groups of people. In order to successfully achieve the sale of cosmetics.
6 Some cosmetics are packaged in spray packages to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, so that the consumer is easy to grip, easy to access, and easy to quantify in various environments. Such as the use of mousse, perfume and other cosmetics, often using the form of spray packaging, in order to facilitate the quantitative access. (Finish)