The holiday target market is concentrated, highly targeted, and has a high rate of transfer. In the early days of the holiday season, media marketing campaigns, event promotions, and other marketing focused bombings will have a multiplier effect on the benefits of children's playgrounds. Therefore, the company reminds you to pay attention to the following points when making holiday marketing plans for the venue:
Analysis of children's playground
1. First and foremost, it is the comparison of the same period. After all, the holiday is once a year. In the past, good (planning) we can continue to carry forward, and on this basis, we can innovate again!
2. Children-oriented venues are recommended to plan family-themed activities.
3, the new store can refer to competitors or peers in the same place.
Defining the purpose of the activity plan
1. We should have a dual purpose in promoting sales: The first is the brand benefit, that is, the long-term interest; the second is the market benefit, that is, the short-term interest or the promotion profit on the day.
2. Promotional activities and public relations activities are two completely different starting points, so both hands must be grasped and both hands must be hard. The direct purpose of the promotion is to create profits; the public relations, the direct purpose is to build the brand, and we consider the promotion of the brand while promoting profits.
3, large-scale holiday promotion is to allow you to clearly understand the customer's consumption grade. Holidays mean expanding the source of your site interests. For example, planning and efficiency on the day of Children's Day are necessary (explicit benefits), but what we value more is its invisible benefits, that is, the cultivation and excavation of potential people. Expand publicity to prepare for summer income generation. The promotion is to increase the customer's spending to increase profits, rather than giving customers gifts after participating in consumption, so we must change the sales promotion ideas.
4. Promotional activities can create a gap and freshness in the game. It is a stimulant when customers feel sleepy, so that more customers can feel the unique holiday atmosphere of the video game shop on holidays.
How to develop a children's playground promotion
How to formulate theme event promotions, how to develop machine promotions, and how to plan lucky draw activities are the three major topics for children's playground promotions. We will illustrate them through some activity programs.
1. Similar to Children's Day's theme activity on caring for children, customers can donate money or donate game coins. As long as they donate, they can send small gifts with a store logo. After the event, guests who organize donations go to the orphanage to offer condolences to orphans.
2. There are catering and billiards venues, you can try to recharge 500 yuan or more to send a value of 300 yuan billiards experience volume (limited 9:00-13:00 use), 100 yuan restaurant new coupons (Maori big kind).
3. Give the concept of early education to Naughty Castle, and carry out some cooperation projects with local early education training institutions and kindergartens; there is a bigger child who can use some artistic ideas, combined with music lessons and activities. Added value can become a new revenue growth point.
4. The customers of the venue are all for fun. For the younger consumers, there are more models for fighting, fighting, and rewarding.
5. The brand benefits brought about by the public welfare activities for the stores, the combination of the site's brand benefits with social and economic benefits, and long-term business operations. <>
6, learn to design some booth games, you can hype the atmosphere, but also create income. The staff at the venue perform their duties to ensure that they would like the guests to think and guarantee the normal service quality and equipment.
How to do well with outreach activities
1. Take "61" as an example. We should pay more attention to its invisible benefits in this short-term promotion. The activity plan of children's playgrounds should interact with other units in the business district (and children). There is no need for every store to be crowded with people, and mobilizing the enthusiasm of the target customers through linkage will play a greater role in commercial activities.
2. Collect business information related to children within the business circle within 3 km of the radius, and talk about cooperation projects one by one.
1, according to the length of cooperation can be divided into time points short-term, medium-term, long-term;
2, according to the co-operation can be divided into the following forms:
A, merchants propaganda exchange.
B. Valuable resources are exchanged or sponsored.
C. Machine cooperation.
3. According to the mutual customer groups, they can be divided into key cooperation objectives, sub-key cooperation objectives, and general cooperation objectives.
3, Any cooperation can be based on cooperation, according to their own characteristics of the analysis, can be targeted at the development of other nearby businesses, in order to achieve the two sides of the propaganda, source and other resources to share. Therefore, the target of outreach is very wide, including catering, clothing, children's products, cinemas, internet cafes, KTV, beverage manufacturers, fitness clubs, and resorts.
The company's Sports Equipment Co., Ltd. warm reminder: Caring for children's healthy growth, starting from paying attention to children's safety!
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