0TC Drug Packaging Design (Part 2)

2.5 The packaging and decorating design of decorative design drugs is not a simple graphic design. It needs to combine the structural features, color, typeface and other factors of the internal and external packaging innovations to achieve the unity of internal and external packaging. Especially for OTC drugs, we should pay attention to the efficacy of the combination of products expressed by the consumer's psychological feelings, as well as the material used in packaging, in order to design the consumer can not only identify, but also effectively promote the corporate image of the decoration effect. Color plays a decisive role in the visual communication effect of packaging and decorating design. Most of the children's color preferences are bright and warm colors, but for sick children can not use too bright and dazzling colors. This product has the efficacy of fever reduction, so choose a cool color of navy blue as the basic color, supplemented by yellow text color. Sea blue gives people a feeling of quietness and coolness, indicating the effect and effectiveness of the product. Medium yellow is striking under the sea blue, and it will not dazzle the patient. The outer packaging adopts the alienated smile doll pattern as the background, and the hat-shaped bottle cap has a better decorative effect. The smiley doll in the decorative pattern is looming, as if he is smiling at the sick child, which can cause the little patient's attention. The article name uses the advertisement body text and is more lively as shown in Figure 2. The innovation of packaging, decoration and patterns makes the product look unique, eye-catching, and affable. It makes people feel happy and can “jump” out of many drugs.
2.6 The finalization of the final draft of the design concept is the key to the design being adopted. Including the selection of packaging materials, two-dimensional and three-dimensional renderings of inside and outside packaging, matching text descriptions, and selection intentions of color graphics, and providing texts that describe the entire design concept.

2.7 Sample preparation After the customer approves and finalizes the sample, a physical sample can be made. Making samples is the most intuitive design expression and helps to discover the actual defects in the package. After the sample is made, the color must be adjusted. During production, note that the sample size corresponds to the actual size. The final results of the packaging design can be expressed in paper, wood, or plaster, using a print cover or watercolor coloring.
3 Further thoughts on the packaging design of OTC drugs 3.1 The flexibility of OTC drug design OTC drugs can be freely selected by consumers without doctors' prescriptions, so its packaging has a certain degree of promotion, and its package design is more flexible. Design should pay attention to this advantage.
3.2 Consumers of OTC drugs must consider special consumers (such as the elderly and children) in the packaging design of OTC drugs. The relevant laws and regulations of our country have no specific provisions in this regard, and the relevant provisions are vague, which makes it difficult to regulate and grasp the packaging design and safety standards of drugs. Such as color taboos, material selection, size ratios, and the range of choices for closed liners.
The safety and convenience of OTC drug packaging often create contradictions. On the one hand, designers want to attract the attention of consumers to their desire to purchase, on the one hand, they do not want to cause unnecessary temptation because of the special appearance. For example, children's OTC drug packaging designs are designed to appeal to consumers, especially children, but are also afraid of causing excessive eating of children by causing excessive interest in the child. Some complicated safety cap designs are very inconvenient and will increase costs. These factors will have an impact on the design of the design.
3.3 Consumption of OTC Drugs The positioning of consumers is very important. OTC drugs are special products purchased by consumers themselves, and children's OTC drugs are purchased by parents. So is the positioning of children's medicine as parents or children? The author believes that a good design should not only allow parents to trust but also attract children. In addition, because doctors have long been the model for selecting drugs for patients instead of OTC drugs, the opinions of doctors also have a significant impact on buyers. In addition to the efficacy of drugs, the convenience of packaging, decorating or packaging will also have a certain psychological impact on doctors.
4 Conclusions In conjunction with the design process of children's OTC drug packaging, the status of OTC drug packaging design was analyzed, and the packaging design process of OTC drugs was discussed and considered. How OIC medicine packaging stands out on the shelf with its unique image, has its own style in the form structure, better highlights the connotation of the product, and then meets the functions of convenient use and sales promotion, is an urgent problem to be solved. Packaging design of OTC drugs has different characteristics from other packaging designs and even other pharmaceutical packaging designs; a complete packaging design should have sufficient market research basis, open design ideas, and flexible grasp and application of various design elements. Interdisciplinary, comprehensive use of the results.
Acknowledgements: In addition to Wang Jiazheng, Gao Wei, Liu Yingxue, Zhu Dan, Li Dan, and other students participating in the children's Qingre oral liquid packaging design project, I would also like to thank you.