How To Post Giveaways With A Professional Feel – The Packaging Doctor

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How to Create Professional-Looking Giveaways – The Packaging Doctor

By Carl Board • Monday 16th September 2013

Opening the Door to Better Packaging Solutions

Packaging Doctor

Dear The Packaging Doctor,

I work for a big corporation in the marketing department, and we’ve always used Kite’s gift bags to distribute promotional items like mugs, keychains, pens, and office supplies to both clients and media representatives. This helps us build brand recognition. Recently, when I tried to reorder, I found out that you no longer carry those bags! Do you have any alternatives? We’d prefer something that aligns with our corporate colors—white and blue.

Thank you, and best regards,

Caroline

Hi Caroline,

First off, I’m sorry to hear that we no longer offer the gift bags you were looking for. It seems that with the rise of e-commerce and more accessible gift-wrapping options in stores, there’s been less demand for traditional gift bags. Still, I completely understand your situation—you want your promotional items to make a strong impression, especially since journalists often receive a lot of similar gifts.

A great alternative to consider is using white postal boxes. They give a sleek, professional appearance that enhances the perceived value of your giveaway. Since some of your promotional items are small, I recommend opting for small white postal boxes with tuck-in flaps to ensure everything stays securely inside during transit. These boxes also meet the “Posting in Proportion” guidelines set by Royal Mail, meaning they can easily be mailed without extra hassle. To add a touch of elegance, fill the boxes with tissue paper in a pale blue shade—it matches your company’s branding beautifully while creating a memorable unboxing experience.

In addition to the practical benefits, this approach ensures your gifts look polished and well-thought-out. Journalists and recipients alike will appreciate the effort and care put into their presentation. Trust me, it makes a difference!

Best wishes,

The Packaging Doctor

Please note: All the packaging dilemmas shared here are based on real inquiries from actual customers or potential clients.

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