Our Predictions for Packaging’s Next Milestones

As we step into a new year, it's natural to look ahead and wonder what the future of packaging might bring. At Kite, we're always pushing the boundaries of innovation, and listening closely to our customers helps shape the direction of our ideas and products.

Looking back at the “Future of Packaging” supplement in the Sunday Times on December 9th, there were some fascinating insights about how packaging could evolve in an increasingly demanding world. While the industry is largely B2B, the end consumer remains central to many innovations, especially in food and retail.

We've identified three key areas that we believe will define the future of packaging—let us know your thoughts on Twitter.

Environment and Sustainability

The environment is a top priority for both the packaging industry and consumers. As a disposable product, packaging faces constant scrutiny. Sustainability is set to become a major focus, with more eco-friendly designs emerging. One example is Aaron Mickelson’s "disappearing" packaging—designed during his senior thesis, including a soap box that dissolves in water and washing tablets that can be used one at a time and dissolve in the machine.

Eco-refill packs are already making waves, pioneered by brands like Kenco. These packs allow customers to refill jars or use their own containers, reducing materials by up to 84%. This year, we expect more refill options from retailers, including washing powders, hot drinks, and powdered milk.

Plastic remains a big concern due to its long decomposition time and harmful emissions. However, innovations like water-soluble films are gaining traction. These tasteless and odorless films are safe to consume and can replace traditional sachets in convenience foods.

We’ve made sustainability a core part of our business. Our ‘Enviro’ range includes core-less pallet wrap, strong single-wall boxes, and tape with larger rolls that cut cardboard waste by 63%. We also introduced the Mini Air machine, which saves costs and reduces environmental impact compared to traditional void-fill methods.

Presentation

A recent survey revealed that 76% of consumers buy products based on how attractive the packaging looks. This highlights the importance of eye-catching design in the competitive retail space. Shelf velocity—the ability to stand out on store shelves—is crucial for success.

Brands like Cadbury have shown how powerful packaging can be, with festive wrappers and special editions like the Queen’s Golden Jubilee collection. As design becomes more advanced, the best packaging will combine beauty with smart functionality. Indie brands and student designers are already leading the way with creative solutions like pizza slice holders and snack bowls that double as containers.

With the rise of social media, branding has never been more important. Custom-printed tape and colored tissue are simple yet effective ways to build a strong brand identity. Keep an eye out for new additions to the Kite website this year that will help you create a standout image for your products.

Efficiency

Consumer demand for faster delivery and easier-to-open packages is increasing, putting pressure on warehouses and logistics. Innovations like Shutl courier services and Amazon drones are changing the game, promising next-day or even same-day delivery.

To meet these expectations, warehouses are moving toward automated systems. Air cushions, for example, reduce packing time significantly and save space. Other tools like pallet wrap machines and strapping systems are also becoming essential.

One exciting idea is the “rapid packing container,” developed by two students and now popular online. It’s a great example of how creativity can improve efficiency.

At Kite, we’re working on a revolutionary new product that will shake up the packaging industry. It’s still under wraps, but stay tuned—we’ll be sharing more soon!

Your Thoughts?

Did we miss anything? Do you have a packaging solution for a common problem? Or maybe you're a student with some amazing design skills? If so, get in touch—we love a good packaging debate!

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