Straw, let milk become a pleasure

　　 According to a recent research report of the Milk Processor Education Program (MilkPEP), the agency conducted a survey of 300 schools in the St. Louis area and found out how to make milk more popular with American children. When milk has a wide variety of flavors (such as vanilla and strawberry) and the package is beautiful, children will choose to drink milk instead of other drinks. Peter Baron is the founder and director of Unistraw International Holdings Ltd. He is also an inventor. He has long been committed to improving the seasoning of milk to make it more hygienic, convenient, healthy and tasty, thus making milk more popular.

The Sipahh® milk-flavored drinking straw was officially launched at the International Food Exhibition in Cologne, Germany in October last year. It uses the patented Unistraw® system to dissolve flavored “beads” into the beverage as it passes through the pipette. Baron said that the system consists of straws, filters and flavoring particles in three parts, to overcome the shortcomings of previous taste straw products.

The first component of the system, the straw, is made from a transparent, food-grade polypropylene renewable material with a food-grade plasticizer/toughening agent added to prevent the straw from breaking or breaking. The straw has a diameter of about 0.26 inches and a length of about 7.08 inches. The filter is also made of food-grade polypropylene, welded to both ends of the pipette, and features a patented conical shape that minimizes the drag on the liquid as it passes through the pipette, with the company's UniBead flavouring particles retained In the straw.

Each straw contains approximately 4 grams of UniBead, a 0.08-inch diameter round pellet that dissolves into the beverage and adds flavor, vitamins, or other ingredients. These UniBead particles were produced by Unstraw's plant in New South Wales, Australia, using the process and equipment developed by the company. Similarly, the straw installation and filling equipment was also designed by Baron and assisted by a mechanical design expert. The company stated that the Unistraw filler is currently the most advanced fully automated equipment, producing approximately 200 products per minute.

Although the company's Sipahh milk seasoning straws are produced by Unistraw itself, David Levin, the company's marketing director, said that in the future they will license Unistraw technology and production equipment to other companies. “The United States is such a market. In the future, we will authorize other companies to use the Unistraw filling machine to produce Sipahh.” He also said that the product is expected to be launched in some markets in the United States this year.

In Australia, Sipahh was launched in October, including chocolate, strawberry, banana and caramel. Levine said: "Sipahh is delicious and brings a unique experience to children." “Sipahh also has natural pigments, no artificial flavors or preservatives, equivalent to half a scoop of sugar in a glass of milk.” Packaging includes 10 packs (for large supermarkets), 3 packs (for convenience stores) and single straws (For sale at school).

Levine said that Sipahh was widely welcomed once it was launched, and its sales volume increased every week, which increased the sales of milk flavored products by more than 25%. Of course, this makes retailers excited and continues to increase the promotion of the brand.

The Unistraw system can also be used to deliver vitamins and other nutrients, nutrients, active ingredients or drugs to beverages.

Source: Packaging Expo