Analysis of the "Practical Aesthetics" Elements of Product Design Form

Although the rise of “perceptual engineering” has made the “reflective theory” of aesthetics go back to the historical foreground, people’s demand for beauty has shown more and more richness in this era of diversified demands. How to deal with high-volume industrial production features The design of Guan Meimei has become an important issue that our contemporary designers have to face. It is precisely based on this that the author through the understanding of modern product design has a glimpse of the leopard's way of seeing, from a small place. Focus on the formation of some experiences and have a certain understanding of the practicality of the United States.

This study starts with the relationship between the diversity of the formation methods of the United States and the characteristics of the examination of the beauty in the United States, and gradually forms the three aesthetic principles in the practice process, namely:

Order produces beauty Fine produces beauty Beauty produces beauty
Although it is not new in vocabulary, it is very important in practice.

1 Aesthetic objectivity is the basis for the existence of practical aesthetics
For the research, we need to define "practical aesthetics". From the point of view of the research in this paper, we refer to the correspondence between the aesthetic elements of the subject "object" and the aesthetic of the object "person" in the practice process. Relationships, however, are based on practical perceptions rather than speculative processes built on abstract aesthetic philosophies. They are actual principles of aesthetics in the process of guiding human creation. French.

Of course, Hegel said in his book “Aesthetics” that “man's needs for the United States are inborn and exist in the quest nature of life”. At the same time, “the role of an art doctor is tragic because he is in any case The body of art cannot be healed. This shows that the beauty that exists in art is cruising and non-human beings can grasp. However, it is precisely whether Hegel himself took on the role of “art doctor” in the middle of “Aesthetics”. This is another kind of paradox. The “metaphysical” artistic aesthetic viewpoint often leads his self into a spiral-like self-circulation. Among them. Therefore, we believe that the aesthetic concept of “beauty in the eyes of a lover” also makes people oblivious to the end. Therefore, the United States should be based on its objectivity. Only in this way can our research and practice be carried out. This is not the so-called thing. Philosophical discussions, but due to practical requirements, coincide with this "less talk about some doctrines" and "stop arguing forward". This is precisely the difference between practice and the so-called theory.

However, we know that in many cases, the design experience accumulated over many years is the designer’s “introspective” thinking and skills, which can only be communicated and taught as technical means under certain circumstances, but also unique and unique. This makes us very limited in the research of product design. Moreover, because of these experiences, it is difficult to determine it as a mature theory, and it is even more difficult to model the theory and fix it. Therefore, in modern product design, this area has always been a restricted area for research. [1] At the same time, in the face of the problems of modern industrial design education, especially the science and engineering education in industrial design, we must not adjust our thinking and try our best to perfect the research of design methods. The author once said: “Scientific and technical students, they have no solid The basis of fine arts, so in the art based lectures, the significance of the body education is not significant, but the important thing is the accuracy of the words and deeds...", this kind of students are accustomed to rational thinking, and we have a clear understanding of the rationality of design methodology. The inevitability of requirements, which requires us to establish a more scientific and objective disciplinary foundational theory as soon as possible, and to become more and more important to the aesthetic issues in design practice.

2 Practical Aesthetics and Design
In terms of practical aesthetics, the field of aesthetics gradually moves towards the distinction between “old practical aesthetics” and “new practical aesthetics.” Many people do not approve of practical aesthetics, and even think that this is a manifestation of mechanistic aestheticism and tries to pass The solution to the "literary" problem will eventually lead to the vulgarization of aesthetics. For example, Deng Xiaomang and Yi Zhongtian wrote "The Symphony of Yellow and Blue" (People's Literature Publishing House, 1999 edition) wrote: "Many people have realized that Marxist practice theory is a way out for contemporary Chinese aesthetics, but the understanding of practice is Still constrained by the traditional view of mechanical materialism, it is often understood, like Feuerbach, as a purely material profit-making activity, a livelihood, and thus separated from the humanitarian principles like Feuerbach. It is open: Humanism is the heart, practice is the object, and the mind and the object do not collide.... This is the biggest obstacle to the deepening of China’s current aesthetics.”[4]

However, fortunately, we are not living in a century when mechanical materialism and idealism are prevalent. We live in an era when digitalization is about to unfold. As long as there is quantification of the principle of rules, that is, there is a logical process, computers can go through various Different algorithms are implemented. I have no ability to refute the views of the master, but the facts show the opposite of what the so-called masters define. After all, we are engaged in the production process of the United States. This process is design. If the United States cannot be regularized in practice, then all our current design education and design learning processes will be meaningless.
3 Beauty in Design Practice
3.1 The Order Produces Beauty
Order is a kind of rhythm formed in the group. The understanding that people form in long-term life is based on the natural expression of the psychological needs of the people in the community based on the social attributes of the people. We are pursuing Trinidad. In the lone process, group identification is still sought, and the process leading to group identity will inevitably form an individual-to-group logic. The expression of the pursuit of beauty is the order.

The United States exists in the order. When religion reveals the behavior of human beings, in order to allow God's created people to generate all things without being bored, there is an order in the process. Therefore, order is the law at this time. The law is an objective existence of the natural world. Whether we discuss the geometric simplicity of modernism or the deconstructive asymmetry of the formation of a harmonious release of postmodernism, the non-harmonious form is nothing more than a search for the law. There is either an external logic or an inherent logical order.

3.2 Exquisite beauty
Exquisiteness is the goal of modern life and the requirement of mainstream taste. When we discuss the practical goals of aesthetics, it is not the generalization of the mainstream research but the concept of pure beauty and the empty aesthetic theory. It is not about beauty. The eternal truth that is universally applicable in all respects refers to the reality that must be faced under certain theoretical and practical backgrounds from the perspective of time, under certain objective conditions, and his standards and reality are mainstream ideas and mainstream people. With regard to the pursuit of beauty, we think that refinement is an aspect that produces beauty.

Exquisite life The exquisite beauty is the inevitable requirement of people for clean living and elegant living environment. It is also a problem that people have to face in the design process. Whether it is the design under the concept of humanized design or modern green design, all Embodies the pursuit of exquisite people.

3.3 The beauty of detail
Lao Tzu said: The world is difficult and it must be done. The world's major events must be done. This sentence explains to us the importance of details. Small things make great achievements and details make perfect achievements. The details are also lost and the details are lost.

The same is true of design. On December 26th, 2005, Logitech's MX610 Laser Wireless Mouse and Logitech V400 Laser Wireless Notebook Mouse won the iF Outstanding Design Award in the prestigious German iF Product Design Awards. It eventually occupied two seats in the world's only four award-winning computer mice.

Mr. Greno, president and chief executive officer of the company, said: "... we are passionate about product design and pay attention to details in the design process because our products are the best ambassador for our brand..."

The Logitech V400 Laser Wireless Notebook Mouse has superb performance and a rugged appearance that can be used almost anywhere. The V400 uses a sporty design. The reinforced frame and double-layer embedded plastic protection tape form a skeleton structure that protects the mouse from damage during travel.

This same situation can be seen in another internationally renowned brand of IKEA furniture. The beauty of IKEA and beauty are the details. Success is no accident.

However, what is important is that we can grasp the details in our lives. From the trivial things around, we should start from scratch, reflect on the lessons of previous failures, and learn the results of failure. It is necessary to affirm the importance of details from the point of view of ideology and consciousness, not to speak with exaggeration, not to be overwhelmed, but not to believe too much about the success of the water. Everything must be carefully observed and carefully considered. Only in-depth details can get rewarded from the details. Details are a creation, details are a driving force, details of the performance of the cultivation, details of art, hidden details of business opportunities, the details of the condensation efficiency, the details of the benefits, the details bring success.

4 Summary
The practical viewpoint is the most basic point of view of Marxism. The practical viewpoint is not only the basic category of the materialist epistemology, but also the basic category of the historical view of materialism. The creation of Marxist philosophy, political economy, and scientific socialism are all based on the practice of material data production. Because human beings have left the production of material materials and left the practice of transforming society, there is no social life or human history.

Of course, practice is first and foremost an "objective and realistic material activity." Without this recognition, it will fall into Kant and Hegelian idealist ideals of history; however, practice is also conscious, purposeful, and emotional. The material activities, rather than blind material activities such as animals or machines, include human subjectivity or subjectivity as their indispensable links. [4]

The three principles proposed by the author are not a metaphysical argument, but merely a reflection on the design approach, and linked to the concept of practical aesthetics, may be to some extent suspicion of partiality and a leaf barrier, but in any case, In the actual teaching and design, these views are very effective, or the phrase "practice is the sole criterion for testing."





Author: Li Yueen

Source: Design China