The window advertisements must focus on depicting or expressing what is stated. The form and theme are interrelated and inseparable. The correct form of expression is of great significance to any advertising decoration or display, and the choice of expression depends on the nature, quality, seasonal season, local economic conditions, shopping environment, business nature and other factors. For example, selling summer clothes in the winter is not good because it is out of season. Another example is that the shop window that sells watches and clocks displays rag dolls; the hardware and merchandise in the window of the crafts store is ridiculous. On the contrary, if you launch a batch of the latest fashions in the clothing store in the bustling area of ​​the business, you can get twice the result with half the effort, which is good for fashion sales.
The display methods are roughly divided into: physical display; the layout is mainly equipped with the display of some key products, the large plates and charts are the main promotional texts; the highly abstract and artistic texts are mainly used. Auxiliary display; drawings, oil paintings are the main display techniques with text display; display electronic, laser new technology window display and so on. What means or form is used to represent the identified subject matter? It depends on the quality of the main products and new products mastered by the selling place, and what are the characteristics.
Wool textile
You don't need to waste too much paint to make a fuss about the layout. Their own color is enough to make the window colorful. Mainly from the exhibits to find outstanding products and textiles suitable for the background, in the production of trademarks including signs and logos. Let people know what brand of product is at a glance, what characteristics are there, and which kind of person is suitable for wearing. Of course, don't neglect to live these still lifes, make it full of vitality, fullness and three-dimensionality. The flat and straightforward, lifeless display is contrary to the meaning of the advertisement and decoration of the window.
clothing
In the clean layout, design some elaborate decorations, don't be too much, don't mess. The lighting takes a stage effect, and several fashion models in a new style can show the advantages of various styles of clothing, so that people can create a shopping desire to pursue beautiful and fit fashion. If the layout is very gorgeous, the costumes are lined up, but the characteristics of each garment are buried.
kids toys
Toys are the fun of children. Therefore, the decoration of the toy window should not be used in cold colors. It is not advisable to use props and dangerous items that will cause children to have fear associations. Instead, use warm colors and bright colors to match the children. We love the storyline to make a set and choose some toy exhibits that children are happy to accept. After the children’s visit, they naturally feel intimate, safe and fun. The toys in the natural window have become the gifts they are eager to get.
Crafts
There are many kinds of handicrafts, which can be divided into: glassware, art ceramics, flower painting, straw, bamboo products, lacquerware, cloisonne, various craft jewelry, four treasures of the study, sculpture and so on. The requirements for lighting are also high. As a background, color and texture should be carefully selected and repeated. The display racks should not be rough, and all kinds of crafts should not be mixed. Each type of crafts is a group, and the requirements for lighting vary according to the shape and color. In an orderly combination, the display racks are made of materials with good transparency and compact structure. The key part is in the exhibition, which can be placed in a prominent position lined with precious fabrics, plus a projection lamp to fully display the artistic conception of its texture, crafts and crafts.
The display methods are roughly divided into: physical display; the layout is mainly equipped with the display of some key products, the large plates and charts are the main promotional texts; the highly abstract and artistic texts are mainly used. Auxiliary display; drawings, oil paintings are the main display techniques with text display; display electronic, laser new technology window display and so on. What means or form is used to represent the identified subject matter? It depends on the quality of the main products and new products mastered by the selling place, and what are the characteristics.
Wool textile
You don't need to waste too much paint to make a fuss about the layout. Their own color is enough to make the window colorful. Mainly from the exhibits to find outstanding products and textiles suitable for the background, in the production of trademarks including signs and logos. Let people know what brand of product is at a glance, what characteristics are there, and which kind of person is suitable for wearing. Of course, don't neglect to live these still lifes, make it full of vitality, fullness and three-dimensionality. The flat and straightforward, lifeless display is contrary to the meaning of the advertisement and decoration of the window.
clothing
In the clean layout, design some elaborate decorations, don't be too much, don't mess. The lighting takes a stage effect, and several fashion models in a new style can show the advantages of various styles of clothing, so that people can create a shopping desire to pursue beautiful and fit fashion. If the layout is very gorgeous, the costumes are lined up, but the characteristics of each garment are buried.
kids toys
Toys are the fun of children. Therefore, the decoration of the toy window should not be used in cold colors. It is not advisable to use props and dangerous items that will cause children to have fear associations. Instead, use warm colors and bright colors to match the children. We love the storyline to make a set and choose some toy exhibits that children are happy to accept. After the children’s visit, they naturally feel intimate, safe and fun. The toys in the natural window have become the gifts they are eager to get.
Crafts
There are many kinds of handicrafts, which can be divided into: glassware, art ceramics, flower painting, straw, bamboo products, lacquerware, cloisonne, various craft jewelry, four treasures of the study, sculpture and so on. The requirements for lighting are also high. As a background, color and texture should be carefully selected and repeated. The display racks should not be rough, and all kinds of crafts should not be mixed. Each type of crafts is a group, and the requirements for lighting vary according to the shape and color. In an orderly combination, the display racks are made of materials with good transparency and compact structure. The key part is in the exhibition, which can be placed in a prominent position lined with precious fabrics, plus a projection lamp to fully display the artistic conception of its texture, crafts and crafts.
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