The extension and upgrade of the tourism industry chain will be transformed from sanitary enterprises to integrated home enterprises. At the beginning of 2011, the opening and commissioning of Huida International Home Garden marked a significant progress in this transformation. The total investment of the project is 650 million yuan. The production capacity of the first phase project is: 1.5 million high-grade faucets, 150,000 stainless steel sinks, 500,000 bathroom cabinets and cabinets. Each year, Huida Group will bring 1.5 billion yuan in sales revenue per year. It is currently the largest sanitary and home production base in the Asia Pacific region. After the opening of the International Home Garden, Huida Group's product line will cover every area of ​​the living room, kitchen, bathroom, bedroom and Other home improvement products. The products also extend from the pure ceramic bathroom and hardware to the various aspects of the living room.
Wang Yanqing believes that Huida should no longer be a product provider, but should be a lifestyle advocate. In the Huida brand, we must have emotional factors such as comfort, warmth and harmony, as well as rational appeals that provide scientific design and fashion creativity. In 2012, Huida’s 30th birthday was taken as an opportunity. Wang Yanqing led Huida to prepare for the sail again. Based on a certain brand accumulation and high brand awareness, the company will comprehensively enhance its brand image, meet market challenges and build China’s first place. Bathroom brand.
Create a world-renowned brand pioneer
Secretary General of the Kitchen and Hardware Division Technical Committee, President of Jiumu Kitchen & Bathroom Co., Ltd.
In the early days of the venture, Lin Xiaofa also had a deep understanding. In the first few years, it was not easy for Jiu Mu kitchen to go. On the one hand, it is a family workshop. The development of the company itself is relatively weak. On the other hand, at the time, the bathroom was still a very young industry. The market did not understand the sanitary industry and the industry foundation was weak. However, from the day the company was founded, Lin Xiaofa, as a nine-herder, has established a dream to build China's first brand and build a world-renowned brand. In order to realize this dream, Lin Xiaofa led all the nine shepherds, worked hard to solve the problem, and condensed and consolidated the unique team spirit of Jiumu Kitchen and the corporate culture of Jiumu Kitchen. From the initial hardships to the first exposure, and now to the passionate leap, after more than 20 years of hard work, today's Jiu Mu kitchen and toilet has successfully transformed from a workshop enterprise into a high-tech enterprise that leads the industry today.
Jiu Mu kitchen and toilet - health kitchen and bathroom experts. Lin Xiaofa, chairman of Jiumu Kitchen and Bath, may have been proud of this popular slogan. And he once said, "We would rather have a healthy market of 10 million, and we should not have 20 million chaotic markets."
Constantly learning to communicate and enhance creativity is another feature of Jiu Mu kitchen and bathroom innovation. Lin Xiaofa attaches great importance to the cultivation of talents and the construction of innovative teams. Every year, Jiumu Kitchen and Bath invites expert teachers to the company for guidance and training. It also develops a series of assessment and incentive mechanisms to stimulate the team's sense of innovation and innovation. Not only that, but the company has organized management to travel to foreign leading international companies for creative learning. Lin Xiaofa himself went to Toyota in Japan and Samsung in South Korea to study the road to building a world-renowned brand and the road to successful change. It is this unique corporate culture that has attracted and retained many outstanding talents in the development of Jiu Mu kitchen and bathroom. They have been doing it for more than a decade, and have made great contributions to the innovation of enterprises.
Today's sanitary ware market is in abrupt change, and it is necessary to go against the trend in the increasingly fierce market competition and take the lead. The Jiumu kitchen and bathroom brand must be upgraded and upgraded. Therefore, in 2010, Lin Xiaofa made a strategic adjustment to Jiumu Kitchen and Bath, and formulated the strategic goal of “Five years to become a well-known sanitary ware brand in Asia and become a world-renowned sanitary ware brand in ten yearsâ€, and launched a comprehensive upgrade of the Jiumu kitchen and bathroom brand.
While developing and growing, Lin Xiaofa also did not forget to commit to the development of social welfare. In conjunction with China Youth Children's Fund, the “Flower, Ganlu, Tomorrow†charity campaign was launched to donate water to the Hope School in the Southwestern Arid Region; together with the World Wide Fund for Nature's “Earth Hourâ€, Li Bingbing, Global Ambassador of Jiumu Kitchen and Health, launched “2011 Earth's one hour "environmental activities, etc., these are the direct manifestations of Jiumu kitchen and toilet to spare no effort to build public welfare undertakings.
Today, Jiumu Kitchen & Bathroom has developed into a high-tech enterprise with more than 2,000 acres of modern industrial parks. Jiu Mu Kitchen has nearly 10,000 sales outlets including flagship stores, brand stores and franchise areas. It has also successfully opened many 4S stores in overseas markets such as the Middle East and Southeast Asia. The products sell well in North America, EU, Middle East, Southeast Asia, etc. More than 20 countries and regions. The development history of more than 20 years is precisely the time when a company and brand develop and exert their strength. In the face of the great achievements of Jiu Mu kitchen and bathroom, Lin Xiaofa is particularly calm and objective, and is in the chest. He said: "In a nutshell, the gap between Jiumu kitchen and foreign first-class sanitary ware brands is not an insurmountable gap. Most foreign first-class brands have a history of more than 100 years. What we lack is their experience and accumulation of time. Our advantage is that our brand is young and energetic, and there is still a lot of room for growth and development. Today's global consumer groups are becoming more and more young, they are pursuing new trends, fashion and low carbon, healthy emerging Lifestyle and attitude towards life, and our young brands are having this development advantage. As long as we keep a clear head, adhere to the clear direction of brand development, and accurately grasp the market trends, I believe that China's sanitary ware brand is on the road to international brands. ."
To this end, Lin Xiaofa led the company with the goal of “providing first-class kitchen and bathroom solutions and creating world-renowned brandsâ€, with the mission of “creating healthy kitchen and living, making the global environment more beautifulâ€, through continuous technological innovation. Dedicated to providing customers with safe, environmentally friendly, resource-saving products and high-quality services to bring customers
Shenzhen Apex Artcrafts Co,.LTD , https://www.apexdisplaycn.com