Stationery shop site selection strategy

The first question for many stationery stores to open a store is to choose a location. So, how do you choose to open a “golden treasure” of a stationery store?

Rule 1: Follow the competitors
It's very simple, follow your competitors and choose a location within a certain area near their store.

1. Determine the follower object. Before entering a certain area, first investigate the competitors in the area, and choose those who are close to you and successful in the store. There are many objects to follow, because the location of any competitor is limited, and it is impossible to cover all suitable business circles.

2. Focus on the location of competitors and spread the site to the surrounding area. This model is suitable for development in the office circle, and the stores that do stationery distribution can spread the circle according to the situation of the competitors. The diffusion area should be controlled and cannot be reduced indefinitely (such as in the same building, next door or opposite) or expanded (if it exceeds the business district where the store is located), and should be treated according to its own situation.

Rule 2: Follow the business complementarity
Some formats are complementary in terms of management and service content, so you can open the store next to it and bring complete "one-stop" service to customers. For example, in and around the stadium, there are other needs for people who come to the sport. You can provide food and beverage, sportswear retail, convenience stores or coffee and tea. Similarly, the owner of the student stationery can consider opening the store next to the toy store and gift shop that students like to visit frequently, so that a lot of traffic can be obtained.

Rule 3: Scan the street yourself
Own field trips to the site to find opportunities to use available stores. First, you can determine the key street sweeping area. You must develop a detailed and scientific road map before sweeping the street to avoid duplication or omission. Since a good store usually has a lot of competitors robbing, it is possible to negotiate at the same time to ensure that the good location is obtained in the first place.

Rule 4: Search for free address source information
In today's information explosion, various media are likely to provide information about the store, so be sure to find and use it, especially those that are easily or at a very low cost.

1. Internet. You can enter keyword search on professional search websites, or you can query or post information on professional intermediary websites, classified information websites, regional websites, various forums, and chat rooms. Hot news reviews, your own website, and blogs are also good choices.

2, posted outside the store. Those who want to sell their store often post posters outside and outside the store, and you can keep an eye on the posts you want to enter the area.