2. Strengthening the internal mechanism of the enterprise. Establishing the business unit. In 1998, Beijing Sangpu Electric Appliance Co., Ltd. further strengthened the internal management of the enterprise, changed the mechanism, and disrupted the comprehensive departments. Establish a business unit.
The internal mechanism of the company is divided into the electric heater business unit, the electric water heater business unit, the electric heating equipment business unit and the electronics business unit in the form of a business unit.
Electric heaters: Electric heaters, especially plate heaters, are one of Samp's housekeeping products, and they have a certain share in the domestic market. Samp-filled electric shovel is light, thin and easy to move. With drying rack, humidification function, take-up line, storage line (power line). The operation is convenient, reasonable and safe, and is very popular among consumers.
Electric Water Heater Division: "Samp" electric water heater and "Danpu"
Electric water heater is the fist product of Beijing Sangpu Electric Company. Samp Electric Company produced vertical storage water heaters from 1995. In 1997, the production of round stainless steel inner water heaters was launched. In 1998, the “Danpu†electric water heater was launched, and the third generation electric water heater products were available. "Danpu" electric water heater is a product of Beijing Sangpu Electric Co., Ltd. and Danish*METRO* company. Its technical indicators have reached the world advanced standards. The annual production capacity of “Danpu†has reached more than 300,000 units per year. As the largest manufacturer of electric water heaters in Beijing, Beijing Sangpu Electric Appliance Co., Ltd. was awarded the top ten leading brands in 100 domestic large-scale shopping malls in 1998. Beijing Quality Inspection Association recommended brands. In the same year, it was rated as “Recommended Brand of Capital Electric Water Heater Market†by the Ministry of Domestic Trade and Business Information Center.
Electric heating business unit: Electric heating equipment alone as the business unit of Sangpu Electric, mainly to provide excellent and reliable electric heating elements for Sangpu, and to provide supporting components for many famous home appliance manufacturers. The former Samp Electric Electric Appliances Division has developed into the largest professional electric heating component manufacturing company to the north of the Yangtze River.
With 5 million production capacity and perfect quality assurance system, the products have passed CE certification. Samp Electric Heating Equipment Division is responsible for various materials and shapes of electric heating tubes, suitable for various heating media. Specializing in the manufacture of various types of refrigeration equipment, air conditioners, water heaters, electric oil and various high-performance electric heating tubes for industrial and civil use, gold tubular electric heating elements. Hydroelectric separation electric heaters and the like.
Electronics Division: Developed and produced a variety of electronic products that meet market needs. There are: digital recording telephone, Samp digital recording telephone, audio-visual product series, Samp VCD massage health care instrument series and so on.
The management of the business unit within Samp Electric Company adopts the modern enterprise management mode to continuously realize the purpose of technological innovation, management innovation and innovation value-added.
3. Introduce the design and strengthen the internal standardization of the enterprise. Make management scientific, procedural, and standardized.
Beijing Sangpu Electric Co., Ltd. introduced industrial design. Carry out the whole process of product development and development: in investigation and analysis, project establishment, marketing planning, designing design plans, comparing choices, and soliciting consumer opinions. The various chaotic information will be sorted, summarized, analyzed and evaluated, and then fully discussed by the company's decision-making layer to determine the plan, and even the key process flow, to form a research and development mechanism and scientific management procedures with "Samp" personality.
II. Analysis of the project background 1. Beijing Municipal Science and Technology Commission started the industrial design demonstration project 2. Beijing Sangpu Electric Co., Ltd. owns the need for “industrial designâ€. Samp Electric Company, which was born in its own 5 years old in 1996, is in the second time. The stage of climbing a business. The main products of Samp are small household appliances, and the products are directly oriented to the general consumer group. From the establishment to the start, the company relied on the first-generation panel heaters with good quality and performance. After a period of sales in the market, Samp Electric Company has become famous. However, many of the shortcomings of the Samp-type electric heaters are exposed, such as the cumbersome product form, the appearance of the yeast, the inconvenience, and the challenges of encountering international similar products, so that the sales of Samp Electric Company can not be well broken. The company's leadership is looking for ways to improve the competitiveness of the company's market.
3. coincides with the implementation of the “Industrial Design Demonstration Project†by the Beijing Municipal Science and Technology Commission
To improve the competitiveness of Beijing's industry.
The Industrial Department of the Beijing Municipal Science and Technology Commission held a seminar on industrial technology work at the beginning of the year. Experts from the industrial design industry in China were invited to make a special report. The leaders of Beijing Sangpu Company were inspired to see with agile thinking, sharp eyes and soberness: industrial developed countries. The degree of emphasis on industrial design is very high. It has been fully explored and utilized as an important resource for management. In product development, with the application of new technologies, new materials, and new processes, the design will appear and products will appear. The new image features, so that the company's products are constantly in the state of renewal, so that enterprises with their own brand strategy in the market remain unbeaten. The leaders of Samp Group recognize that industrial design is to improve the market competitiveness of products, establish product image and even corporate image, and is an important means for enterprise innovation and value-added. How Samp is relying on industrial design to innovate and add value has become a top priority for the company. Mr. He Pingshan, the general manager of Samp, took the initiative to apply to the Beijing Municipal Science and Technology Commission and hoped to undertake the industrial design demonstration project.
After the inspection and expert review by the Industrial Department of the Municipal Science and Technology Commission, Beijing Sangpu Electric Co., Ltd. undertook the research and development of the "oil-filled electric heating heater series" from 1997 to 1999. The technology contract number is 951400600, "Sang The series design of general electric water heaters, contract number 952401100, two industrial design demonstration projects, three, the implementation of Sangpu electrical products introduction design project 1, implementation content: one of the contents: "Development of oil-filled electric heater series products" The project's assessment goal: to develop a series of oil-filled electric heaters. The main research contents include experiments and research on welding process between hot air system and heat sink, selection and experiment of high temperature hot oil sealing material, experiment and research of other auxiliary functions, such as fixed function and humidification function. In addition, the appearance of the product, please design by professional industrial designers. And carry out international cooperation in industrial design. In short, it seems that through the above experiments and research, the oil-filled electric heater has made a major leap in quality and performance.
Content 2: "Sangpu electric water heater serial design", according to the contract provisions v project assessment objectives: (1), through research and analysis, design, engineering, improvement, trial production and marketing planning and other stages. The industrial design is introduced into the series design of electric water heaters to achieve the purpose of beauty, safety and application, to meet the needs of society and the market for all aspects of modern home appliances. (2), complete the storage volume of 30 power requirements, no deformation and penetration. (4) Creativity, adaptability and beauty conform to the characteristics of national culture. Main economic benefit indicators: At the end of the project, at least three types of products will be tested in small batches, and the market share of the series products will reach 200,000 units.
2. Project completion: Through more than two years of efforts, Sampu completed the contract assessment task.
(1) Completed the research on the series of oil-filled electric heaters and the test of the motor, impeller, volute, electric heating wire, mica electric heating element and overheat protector in the heating air system; completed the key process test: the welding process between the heat sinks Experiment, high temperature hot oil sealing material experiment, completed the auxiliary function, timing function, humidification function experiment; the plate temperature and heat stable temperature controlled by the thermostat meet the national standard, the welding is reliable, the mechanical strength is good, the sealing is good, by the state The authoritative department has tested all the indicators of the whole machine; after the completion of the project, the production has reached the contract requirements, and the market reflects well.
(2) Completed the various indicators stipulated in the contract for the design of Samp Electric Water Heater Series.
Adopt fuzzy control, electric water heater, with hot display function: over temperature, over pressure, dry burning, temperature display system fault display function, regular power on and off.
The capacity is divided into 60L, 80L, and 100L, and the power is divided into 800W, 1200W, and 2000W to meet the needs of different users.
3. Methods and measures for demonstration project implementation (1). Formulation strategy Sangpu electrical products serial design development and research project commitment main body is Beijing Sangpu Electric Co., Ltd., the main cooperation unit is Beijing Industrial Design Promotion Center.
The small household electrical appliances produced by Beijing Sangpu Electric Co., Ltd. have certain popularity in the market, but the challenges encountered are multi-faceted: there are competitions from similar products in the same industry in China, and there are competitions from similar products in the international market. If you don’t advance, you will retreat." Under the support of the Beijing Municipal Science and Technology Commission, Beijing Sangpu Electric Co., Ltd., under the premise of undertaking the industrial design demonstration project, the decision-making layer of the company made bold decisions, and Samp must create two brands: “Samp†and “Danpuâ€. Divided into sub-regions to promote, "Samp" is mainly sold in the domestic market, product strategy development and market positioning and planning: Beijing Pu Electric Appliance Co., Ltd. based on the implementation of industrial design demonstration projects, further increased the new products Development and research, determined the main direction of the product, and strengthened the development and improvement of existing product varieties, thus determining the strategic direction and frontline of the company's product development.
The product range will be further expanded, serialized, high-tech, and computer technology, fuzzy control technology, etc. will be applied to the products, so that the products are constantly changing, and the strategic dominant position in the domestic market is achieved.
(2), design management to introduce the competition mechanism in the Sangpu electrical product serial design development and research project technology contract clearly pointed out: please industrial design experts to help enterprises design, and carry out international cooperation in industrial design. During the implementation of the project, Sampus introduced a competitive mechanism in design management, recruiting design units and designers, not only invited designers from Beijing, but also hired designers from coastal industrial design to carry out more active regions; not only employed in China The designer also hired French designers to participate in the demonstration project implementation. Of course, the cooperation task is the most. The longest cooperation time is the Beijing Industrial Design Promotion Center. The center participates in many industrial design projects of Samp, and has achieved good social benefits. And economic benefits.
(3) Strengthening employee education Sangpu Company adopts a method of strengthening design education for all employees of the company, and conducts industrial design enlightenment lectures, expert lectures, and all employees of the company including general manager, engineering and technical personnel, management backbone and manufacturing department. Promotional pictures, etc. All employees of the company have improved their understanding of industrial design, recognizing that industrial design is a key factor in enhancing the competitiveness of enterprises, and innovative means is also a key link in technological innovation. On the basis of universal education, professional training for key engineering and technical personnel, learning the methods and skills of industrial design, and gradually improve the design level of products.
(4), cultivating designers, realizing design communication, generating communication design Sampus training designers to adopt “going out. Please come inâ€
Way. Send your company's engineers to the Hong Kong Special Administrative Region with a high level of design, and ask for expert lectures, design practices, and on-site training.
Actively participate in relevant academic activities, through various trainings to enable designers to determine a full range of design concepts. The Hong Kong Chiang Foundation has organized a number of industrial design training courses. For the mainland to train a lot of advanced students, Sampus also sent two engineering and technical personnel to learn through this channel, and applied what they learned to product development. Back to the company played the role of industrial design professionals. They have become the backbone of Samp's introduction of industrial design. “Please come in†means to invite professionals from the design industry in China to participate in the implementation of the industrial design demonstration project. Chinese designer. In the old system, only in the old system, they only engaged in the form design (styling, pattern, appearance) of their products. Their artistic level and modeling ability are strong, but they lack knowledge of process flow, processing technology and engineering design. Samp is providing a good creative environment and prototype for the designers hired from the design industry. Let them and the engineering and technical personnel go down the workshop together, familiar with the materials, process and processing characteristics of the products before the design plan is determined. Let the designers and engineers discuss together, each has seen, to convince people, and finally form a resolution, and each of them is worthy of each other. The combination of expensive and right has obvious effects and reflects well!
(5), leadership attention, body force serial number name patent number authorization situation 1 electric water heater (electronic type) 97322808.3 has authorized 2 electric water heater (mechanical type) 97322804.0 authorized 3 water heater water bladder 97322806.7 authorized 4 fuzzy control electric shower 97243130.9 authorized 5 electric water heater 98302496.0 has authorized 6 horizontal electric water heater 99300211. 0 authorized 7 electric heater control panel (without warm air) 97322803.2 authorized 8 electric heater control panel (with warm air) 97322807. 5 authorized 9 electric heating The wire box door (column) 97322804.0 has been authorized for industrial design not only for the design of the product, it is a system engineering whose expression form is the industrial product that finally creates a visual function to complete the function. However, in the process of designing, it is a fusion of human culture, human science, social science, production requirements, and economic rationality, which requires system integration. Need a general commander general dispatch, he is the general manager of Sangpu Electric Co., Ltd. Mr. He Pingshan. He is always a four-year-old, knowledgeable, agile, and has more than a decade of experience in corporate management. The Beijing Municipal Science and Technology Commission vigorously promoted industrial design. He participated in industrial design lectures and special trainings sponsored by the Municipal Science and Technology Commission. Mr. He Pingshan got to know industrial design earlier. He once said to the company's employees that industrial design is a science and a support for corporate economic growth. The designers of Samp's partner Beijing Industrial Design Promotion Center reflect; among our customers. Samp Electric Company should be said to be one of the earliest enterprises in northern China to recognize and introduce industrial design, and one of the most in-depth and most complete industrial design enterprises. He is not only supporting the industrial design with the leadership of the unit, but also participates in the implementation of the industrial design demonstration project as the engineering and technical personnel of the enterprise.
Therefore, the successful implementation of the demonstration project is beneficial to the scientific decision-making of the leader, correct guidance and personal participation.
(6) Combine industrial design demonstration projects with patented technologies. Bold Innovation Samp Electric Co., Ltd. in the implementation of industrial design demonstration projects, the development of patented technology is tightly combined, in recent years, in the design of various electrical products. Nine patents were obtained. The specific situation is: Sangpu Company dares to innovate, manifested in design innovation, management innovation, product innovation, and technological innovation.
4. Implementation of the implementation of the industrial design demonstration project. It has brought great changes to Samp, mainly in the following aspects: (1) Gradually establishing the overall concept of the company's sales and forming a product strategy to meet the needs of consumers, and dragging the sales of the company with market demand. By selling to determine the production of the company, employees of the company pay attention to the image of the company's products in the market, that is, the cohesiveness of the company, which directly affects the competitiveness of the company in the market. Through the implementation of the demonstration project, all the members of Sampus worked together to accelerate the company's development path. “Design†is in the leading position in the industrial chain. Employees pay attention to new products, make various efforts to realize product intentions, various forms of promotional activities, excellent and thoughtful services, and highlight the brand strategy of “Sangpu Electrical Productsâ€. .
(2) Scientific decision-making of new product development, management programization In the initial stage of Samp, the new product development has more ambiguity and personal will. In the process of demonstration project implementation, the company draws on some methodologies of modern design to establish A set of "Beijing Samp company design and development work procedures." The program emphasizes the ability to collect market demand information, integrate information, and analyze and make judgments. This undoubtedly puts higher demands on the company's leaders, designers and managers, and the formation of the system. To make the new product development work have a reasonable mechanism, directly bring better economic and social benefits to the enterprise D (3), technical grade. The patent was harvested through the implementation of the industrial design demonstration project. Samp Electric Company completed the design of the air purifier, the design of the foot massager, the design of the music electric therapy device, the design of the column heater, the design of the plate electric heater, and the oil-filled type. Electric heater design, 电-shaped electric water heater design, RTH series enamel liner horizontal electric water heater design. The design of the bathroom heater. The introduction of the above products has expanded the popularity of Samp, and the introduction of new products such as electric heat pickers and electric water heaters are among the forefront of similar products in China, and are favored by consumers. Samp Electric's product technology has achieved nine patent technologies. The industrialization of patented technology has brought good benefits to Sangpu Electric.
(4) After the completion of the demonstration project of economic benefits and social benefits, the expert acceptance meeting organized by the Beijing Municipal Science and Technology Commission was passed. The design experts and management experts who attended the meeting agreed that the project "Samp Electric Series Development and Research" was a very successful implementation case.
After the electric water heaters produced by Samp is on the market, the newspapers such as Beijing Youth Daily, Beijing Evening News and Market Newspaper will be titled "Danpu Water Heater, Transparent and Visible" and "Danpu Electric Water Heater Selling Capital". Reported. The electric water heater products produced by Samp is recommended by the National Business Federation as “the top ten leading brands in China†for two consecutive years.
A reporter describes it like this: When you stroll through the Tempur water heater counter. A strange water heater will be found: the transparent outer casing provides an unobstructed view of the interior structure. This is a transparent prototype set by the Danpu electric water heater at the dealership. Danpu electric water heater is a kind of electric water heater with the highest technical level of the 90s shield period developed by Beijing Sangpu Electric Co., Ltd. and Danish METRO Company. In order to let consumers understand the quality of products, Danpu electric water heaters pioneered the industry and set up transparent prototypes in the national electric water heater special shopping malls. Let consumers witness the inherent quality of brand-name water heaters, and personally compare the gaps and differences between high-quality water heaters and inferior products. This pioneering work is the embodiment of the strength and confidence of Samp Electric. It is the high quality, high quality and high-tech content of the Danpu electric water heater to meet the needs of consumers to constantly raise new standards for electric water heaters. The above market's good reflection on Samp's products has greatly improved the market's sales of Sangpu and demonstration projects. The sales of Sangpu Electric Co., Ltd. increased year by year. In 1997, the sales revenue was 70 million yuan; in 1998, the sales revenue was 8100. Ten thousand yuan; sales revenue in 1999 was 87 million yuan. The main products output, 70,000 Samp electric water heaters; 100,000 electric heaters; 160,000 bathroom heaters.
IV. Summary: Experience summary 1. Leaders attach importance to, support and directly participate in the leadership support is the guarantee of the victory of the work, and the direct participation of the leadership, the practice, is the source of the work victory. The leaders of Sangpu Electric Co., Ltd. always pay great attention to the design of new products, attach importance to the cultivation of designers, take the lead and encourage the company's designers and engineers to actively participate in the learning and design activities organized by the Municipal Science and Technology Commission system; During the discussion of the program, the leaders of Sangpu Company discussed with the staff, expressed their opinions, and finally formed a resolution to implement the project. After such rigorous scientific decision-making, the market after the trial production of new products has been well received. As the saying goes: It is a fake to say that it is not practiced. It’s a silly style to practice light. It’s only true when you say and practice. The leader of Samp is an expert and is fully committed to becoming a guarantee for the success of the demonstration project.
2, big theory and small subject from theory to practice, by recognizing action, must go through a fairly honed process. Samp is gradually recognizing the position of industrial design in the enterprise. They recognize the connotation of industrial design, which is a systematic project whose expression is to finally create a comfortable, versatile industrial product that gives people a visual experience.
Then in the process of designing, it is indeed a fusion of human culture, human science, social science performance indicators, production needs, economic rationality, whether it is the enterprise decision-making level, or the employees of various departments, should understand its connotation And in concert, everyone has only one goal in mind to create the Samp brand. Through these processes, the cohesiveness of the enterprise has been enhanced and the economic and social benefits of the enterprise have been improved. Industrial design is now an important part of Samp's new product development process. The so-called big theory and small subject, that is, the science of industrial design is applied to the implementation of each demonstration project.
3. In the information age, the introduction of computer-aided industrial design, improve work efficiency and product quality. 4. Industrial designers and technical engineers communicate with each other, complement each other and introduce a competitive mechanism in the implementation process.
The implementation of this project can be called a model of long-term cooperation between industrial enterprises and design institutions. Sangpu Electric Co., Ltd. has cooperated with many design units, and the longest cooperation should be Beijing Industrial Design Promotion Center. These two units explore, summarize and improve on the road of industrial design, from the improved design of products to the new design of newly developed products. A certain tacit understanding has been reached: only the Sampoo market personnel propose design requirements, and all design work can be realized by the center. Of course, during the design process, Samp engineers will also give technical support to the designers. After several years of hard work, Beijing Industrial Design Promotion Center has designed a variety of styles for Samp in the home appliance market. These include: air purifiers, a variety of column heaters, panel heaters with unique features, a variety of electric water heaters and bathroom heaters that reflect well in the market. These products are the market share of Samp. A great contribution.
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