With the rapid development of computer and communication technology, the financial computer network is becoming more mature and expanding. The banking-oriented financial community is no longer satisfied with the realization of electronic data processing for traditional deposit and loan business, and has launched many new financial business service varieties. For example, automatic deposit and withdrawal machines (ATM), electronic funds automatic transfer (POS), telephone banking, home banking, online banking, etc., financial electronic has become an inevitable choice for the development of the global financial industry. In recent years, China has also made great progress in financial electronicization. In some big cities, people have fully enjoyed the convenience brought by financial electronicization.
Overall, whether compared with the global and European and American developed countries, or the calculation of the theoretical saturation of China's financial electronic equipment market, the current cumulative amount of financial and electronic equipment such as ATMs and POS in China is still relatively small, and China's financial electronic equipment market is far from saturated. The willingness of China's commercial banks to deploy financial electronic equipment on a large scale is still strong. Although the deployment of financial electronic equipment in some first- and second-tier cities in China has reached the global average, the deployment in most small and medium-sized cities and rural areas is still very low, and the market development space is still very large. Banks have always had the driving force behind the deployment of financial electronic equipment in order to reduce business operation costs and improve operational efficiency. Commercial banks are under competitive pressure, and the pace of expansion has further driven the market demand for financial electronic equipment. In addition, China’s bank cards The rapid growth of card issuance and the demand for convenient and fast service by customers also objectively require banks to increase the deployment of financial electronic equipment.
Driven by China's financial electronicization, the financial electronics sector has always performed steadily in the market. Even in the 2008 when the financial crisis broke out, the entire electronic component industry's business climate fell sharply, and most of the relevant financial electronic equipment manufacturers still Achieved a substantial year-on-year growth in performance. In 2009, the fixed asset investment budgets of various banks in China did not decrease due to the decline in their own profitability.
Considering that the financial electronics industry is in a stage of rapid development in China, the demand for China's financial electronic equipment market will continue to show rapid growth in the next few years. As far as investment is concerned, we are optimistic about the development prospects of the financial electronics industry. With the acceleration of the financial electronicization process in China's small and medium-sized cities and rural areas, as well as the promotion of bank card EMV migration, payment innovation, and low-income people's livelihood projects, it will lead to a large number of related needs in financial electronics, which will bring to the industry. The huge imagination space, especially worthy of attention is the two types of investment opportunities in the operation mode innovation category and the rich product variety and product serialization.
Industry insiders pointed out that the rapid development of electronic payment vendors has benefited from good industry prospects. At present, the POS industry has entered a period of steady growth. From the perspective of the coverage of POS terminals, the number of pos machines per capita in China is much lower than that of foreign countries, and the market space is broad. The data shows that China has 13.7 POS machines per 10,000 people. In the United States, the number jumped to 179 units, while in South Korea it was 625 units.
With the support of the policy, the penetration rate of domestic electronic payment transactions is gradually increasing. The construction of the payment service environment in rural areas is also accelerating. By 2012, the overall goal of installing at least one bank card and installing 240,000 POS terminals will be achieved, which will drive the domestic POS market to further improve.
In addition, the rapid development of mobile payment has also brought new growth space to the POS industry. Data shows that in 2010, global mobile payment users reached 108.6 million, an increase of 54.5% compared with 2009. By 2013, Asian mobile payment users will account for 85% of the total number of users in the world, and China's market size will exceed 150 billion yuan. This means that the average annual growth rate of China's mobile payment will exceed 40% in the next 3 to 5 years.
In the broad industry prospects, mainstream electronic payment vendors have competed in the POS market, and Verifone, Liandi Commercial, Baifu, Xinguodu and other manufacturers have made efforts. Taking Liandi's business as an example, the company's annual sales volume from 60,000 units in 2006 to 280,000 units in 2009, and then sales in 2010 soared to 500,000 units. In just 5 years, Liandi commercial “triple jump†", standing at the forefront of the industry.
At present, Liandi Commercial, PAX, Verifone, about 70% to 80% of the market share, the New World, the new country and other rising stars also have a good performance. In terms of market distribution, PAX's customers are mainly in UMS, Bank of China, Agricultural Bank of China, Bank of Communications and China Mobile. For the new country, UnionPay Business and Guangzhou UnionPay payment constitute an important sales support. Liandi's commercial products and application solutions are used in financial institutions such as UnionPay, Bank of China, Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, China Merchants Bank and China CITIC Bank.
The core technology is the key to the competition of financial POS vendors, and it is also the magic weapon for mainstream financial POS suppliers to stand on the market. The People's Bank of China has accelerated the upgrading of the bank card industry. Before 2015, the bank magnetic stripe cards will all be replaced with IC cards, and the financial IC cards have entered a rapid and large-scale development stage. With the change of bank card "core", POS manufacturers face new considerations: in terms of security, IC card readers that comply with PBOC2.0 and EMV2000 specifications are required, and the whole machine security (including terminal host and password keyboard) is highly valued. --- In addition to the publicly known PIN pad, all aspects involved in the storage, processing and transmission of sensitive information should be security modules. However, at present, the whole machine has passed the PCI security certification, meets the IC card function and is certified by PBOC2.0 and EMV2000L1&L2, and is only a few mainstream manufacturers represented by Liandi Commercial. Obviously, the mastery of the electronic payment core technology will further widen the market share gap of domestic POS vendors.
According to industry insiders, although the electronic payment industry has bright prospects, the competition is becoming increasingly fierce. In the field of POS, it can be described as "competition." For electronic payment manufacturers, if you want to "smile the rivers and lakes", only technology and market drive, in order to seize more market opportunities in the hot electronic payment industry.
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