榕 usher in outdoor equipment sales season

Welcome to the outdoor gear sales season: May 6, 2015, 10:34 AM The outdoor product market is heating up again. This year, Fuzhou's outdoor industry is focusing more on high-tech and performance-driven products. Many premium items are being well-received by consumers, even at higher price points. Unlike clothing stores that rely heavily on fashion trends, our customers tend to come in with specific needs. Since April, foot traffic in our store has significantly increased, and so have sales of running shoes, hiking boots, quick-dry clothing, and backpacks. Store managers in Fuzhou report that prices for outdoor gear have risen this season. For example, last year a basic ALICE jacket cost around 700-800 yuan, but now it’s priced over 1,000 yuan. A mid-range international brand backpack that once sold for over 1,000 yuan last year now costs 15% more. Popular hiking shoes are now commonly priced around 1,500 yuan per pair, with some reaching as high as 3,000 yuan. In mall counters, high-end brands offer quick-dry pants, shirts, and bags all priced above 1,000 yuan. These prices may seem steep, but they reflect the value of advanced materials and technology. Waterproof hiking boots help climbers navigate wet terrain, while quick-dry pants and shoes are essential in damp environments. Earlier jackets and sun protection clothing were often stiff and uncomfortable, but new models use softer, more breathable fabrics, making them more comfortable and justifying the higher cost. According to industry sources, more people in Fuzhou are turning to outdoor activities like hiking, camping, and self-driving trips. This growing interest has boosted the outdoor market, allowing retailers to raise prices. Even though some items are pricier than before, demand remains strong. In the past, many locals would just wear regular sportswear for outdoor activities, but today’s customers are more informed and seek better performance. They believe in investing in quality gear. Whether it's waterproof shoes, lightweight and weather-resistant backpacks, or breathable quick-dry clothes, high-tech outdoor equipment is now in high demand, and consumers are willing to pay more for superior functionality and comfort.

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