Welcome to the outdoor equipment sales season: May 6, 2015 at 10:34 AM
Outdoor gear is once again in high demand. This year, Fuzhou’s outdoor market has shifted its focus toward high-tech products, and customers are showing strong interest in premium-priced items.
Unlike fashion stores that rely on general shopping trends, our store sees a different kind of customer traffic. Since April, foot traffic has surged, and with it, demand for running shoes, hiking boots, quick-dry clothing, and backpacks has skyrocketed. Store managers across Fuzhou report that not only have sales increased, but prices have also risen significantly this season.
For example, last year, ALICE's essential jackets were priced around 700–800 yuan, but this year they’ve jumped to over 1,000 yuan. Similarly, international brand shoulder bags that once cost over 1,000 yuan now see a 15% price increase. High-end hiking shoes now average around 1,500 yuan per pair, with some models reaching as high as 3,000 yuan. In mall counters, premium brands offer quick-dry pants, jackets, and bags all priced above 1,000 yuan. These aren’t just expensive—they’re designed for performance.
Waterproof hiking boots help climbers navigate rocky trails, while quick-dry pants and shoes are ideal for wet environments. Earlier jackets and sun protection clothing were often stiff and uncomfortable, but today’s materials are softer, more breathable, and much more comfortable—justifying the higher price tags.
Industry insiders note that more people in Fuzhou are embracing outdoor adventures like mountain climbing, camping, and self-driving trips. This growing interest has boosted the outdoor market, allowing retailers to raise prices without losing sales.
In the past, many locals would wear regular sportswear for outdoor activities. But today’s adventurers are more informed and eager to perform at their best. They know that quality gear makes a difference. Whether it’s waterproof shoes, lightweight and weather-resistant backpacks, or quick-dry clothing and trekking poles, these high-tech products are now must-haves. And because of that, even pricier options are selling well.
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