The U.S. Flexo Printing Association recently conducted a months-long investigation into the U.S. flexo printing market. The survey covers three areas of trademark printing, flexible packaging and folding cartons. It aims to understand the status quo and development trends of the packaging and printing industry so that printers can better position the market. LPC is an independent survey company responsible for data collection and analysis. The survey targets senior engineers, marketing managers, and graphic designers in the fields of health products, cosmetics, pharmaceuticals, beverages, household chemicals, industrial packaging, and food packaging.
The overall situation According to the survey, flexo printing is the fastest growing printing method today, and even in Japan, Brazil, and Western Europe, the growth trend is also very good. Embossing, offset printing and gravure have always been the first choices for local printing, and flexo printing is a very valuable feature.
The survey mentioned that flexo printing began as a low-end printing method, and this awareness even affected today's market, which is particularly evident in the final consumer goods. Most of the respondents said that Flexo will continue to compete for market share in other printing methods, and the vast majority of growth will come from the can/pack industry. Newly added companies in these industries usually need a flexible, economical, and high-quality printing. the way.
In the past 3 to 5 years, flexographic technology has made major breakthroughs. The investigation revealed that most people in the field of trademark flexo printing (including pressure sensitive, in-mold trademarks, die-cutting and stacking) believe that the most significant breakthrough is laser direct plate making, printing presses suitable for composite materials, and UV curing that can guarantee the quality of flexographic printing. system.
The investigation of trademark printing shows that most of the respondents’ knowledge of modern flexographic technology comes from the printing of trademarks, and those who believe that other printing techniques are superior to flexographic printing also come from trademark printing. In one of the surveyed areas, the annual growth of trademark printing is the fastest. In 1996, Flexo had a market share of 30% to 32% of trademark printing, and it had grown to 42% to 44% in 2000. It is expected that it will account for 54% to 55% at the end of the entire 2000 business cycle. In exchange with the interviewees in the high-end trademark design field, it is found that a clear trend in the flexo printing market is that designs are increasingly “luxuryâ€. The investigators saw that the competition between high-end product trademark designs has become increasingly fierce. Managers responsible for brand promotion are increasingly demanding designers, not only to design high-quality graphics, but also to be unique in their creativity.
Most people surveyed believe that the reason for the increasing market share of flexo printing is the change in the materials and processes used in trademark printing. The survey also showed that the growth of trademark printing mainly comes from pressure-sensitive marks. This technology is replacing die-cutting, direct printing, etc. at a rapid rate. However, some of the previously pressure-sensitive printing businesses have now begun to shift to other fields. These include web labels (such as sleeves, heat-shrinkable film materials, etc.) and in-mold labels. In the field of consumer product printing, the shift from pressure-sensitive to in-mold trademarks and heat shrinking will promote offset, embossing and screen printing to flexo printing, which will benefit the development of the entire flexo printing industry.
The report pointed out that in the fields of health products and cosmetics, the famous brands of shampoos and skin care products in the United States have increasingly tended to in-mold trademarks. Many manufacturers who use logo and screen-printable polyolefin trademark printing have turned to in-mold trademarks in the past one to three years. The advantages of cost and environmental protection make the in-mold trademark very popular. (To be continued)
The overall situation According to the survey, flexo printing is the fastest growing printing method today, and even in Japan, Brazil, and Western Europe, the growth trend is also very good. Embossing, offset printing and gravure have always been the first choices for local printing, and flexo printing is a very valuable feature.
The survey mentioned that flexo printing began as a low-end printing method, and this awareness even affected today's market, which is particularly evident in the final consumer goods. Most of the respondents said that Flexo will continue to compete for market share in other printing methods, and the vast majority of growth will come from the can/pack industry. Newly added companies in these industries usually need a flexible, economical, and high-quality printing. the way.
In the past 3 to 5 years, flexographic technology has made major breakthroughs. The investigation revealed that most people in the field of trademark flexo printing (including pressure sensitive, in-mold trademarks, die-cutting and stacking) believe that the most significant breakthrough is laser direct plate making, printing presses suitable for composite materials, and UV curing that can guarantee the quality of flexographic printing. system.
The investigation of trademark printing shows that most of the respondents’ knowledge of modern flexographic technology comes from the printing of trademarks, and those who believe that other printing techniques are superior to flexographic printing also come from trademark printing. In one of the surveyed areas, the annual growth of trademark printing is the fastest. In 1996, Flexo had a market share of 30% to 32% of trademark printing, and it had grown to 42% to 44% in 2000. It is expected that it will account for 54% to 55% at the end of the entire 2000 business cycle. In exchange with the interviewees in the high-end trademark design field, it is found that a clear trend in the flexo printing market is that designs are increasingly “luxuryâ€. The investigators saw that the competition between high-end product trademark designs has become increasingly fierce. Managers responsible for brand promotion are increasingly demanding designers, not only to design high-quality graphics, but also to be unique in their creativity.
Most people surveyed believe that the reason for the increasing market share of flexo printing is the change in the materials and processes used in trademark printing. The survey also showed that the growth of trademark printing mainly comes from pressure-sensitive marks. This technology is replacing die-cutting, direct printing, etc. at a rapid rate. However, some of the previously pressure-sensitive printing businesses have now begun to shift to other fields. These include web labels (such as sleeves, heat-shrinkable film materials, etc.) and in-mold labels. In the field of consumer product printing, the shift from pressure-sensitive to in-mold trademarks and heat shrinking will promote offset, embossing and screen printing to flexo printing, which will benefit the development of the entire flexo printing industry.
The report pointed out that in the fields of health products and cosmetics, the famous brands of shampoos and skin care products in the United States have increasingly tended to in-mold trademarks. Many manufacturers who use logo and screen-printable polyolefin trademark printing have turned to in-mold trademarks in the past one to three years. The advantages of cost and environmental protection make the in-mold trademark very popular. (To be continued)
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