Blue Bay · PET Plastic Bottle Beer: Most Market Expected Packaging

Tasting notes:

In the last two years, the industry and the "Sugar, Alcohol and Spirit Weekly Weekly" have paid attention to and looked forward to. (For details, see the 16th issue of 2004, "plastic bottles of beer, how are you going?" and the 11th issue of 2005 "plastic bottles of beer seeking breakthrough") , Hebei Blue Bay Wine Group Co., Ltd. uses the world's leading technology, the domestic first PET plastic bottle beer in the spring of 2005 debut. PET plastic bottle beer has been popular in foreign countries for a long time, Blue Pui PET is the first domestic mass production, the Spring Fair is its official debut. In fact, at the end of 2004, Lan Bei PET began to land in major supermarkets across the country, and the end consumer’s response was quite good.

According to Xu Ling, a supermarket purchasing center of Hebei Baolongcang Group, we are very optimistic about PET plastic bottle beer. Before the Spring Festival this year, we purchased 600 pieces of the first batch and sold it out in less than 10 days. From three aspects of analysis, one is color, style. Beer bottles have been monotonous in color and style for many years, and the use of plastic bottles can be selectively enhanced in color and style to meet consumer demands such as multi-faceted and differentiated fashion. The second is security. The safety of beer bottles is always a very troublesome issue. The characteristics of PET plastic bottles make this problem easily solved, especially in beer nights. The third is the price. Blue Shell 1.6 litre PET suggested retail price of 10.8 yuan, the normal retail price of 8.8 to 9.9 yuan, relative to its advantages of safety, freshness, convenience, price is not a problem.