As we all know, China's home furnishing industry is currently in a period of shock. A series of factors such as inflation, real estate regulation and control, and rising labor costs have greatly affected the development of China's home furnishing industry. Under such a big environment, the competitive situation of the home furnishing industry has followed. Changes have taken place, and a deep industry revolution has arrived. As an extremely important part of the home industry's interest chain, the circulation channel has also emerged as a series of changes. Industry experts pointed out that in the future, the home industry channel transformation Mainly presents three major trends.
Integrated
Forward integration refers to the fact that production companies acquire or strengthen the control of distributors or retailers, and the franchise chain is the most versatile and effective forward integration method. This is because as the various costs of the terminal continue to increase, the value of the company in the entire value chain begins to be affected. Based on this, the home enterprise begins to strengthen the control of the terminal through acquisition or self-built channels.
Forward integration enables the enterprise to strengthen the control of the terminal and maximize the benefits. At the same time, the construction of the terminal store is also the display of the corporate image, which can promote the sales.
Terminal media
At present, Xiao Bian believes that competition among enterprises is not only the differentiation of products themselves, but also how to compete in the terminal to influence consumers to make purchasing decisions. How to compete for consumers is the core. But in the terminal is nothing more than the competition from display to the pile, from the price war to the mutual harassment of the gift war. Such a form of competition can neither really enhance the brand nor completely surpass the opponent. If the enterprise adopts the terminal media approach, it will make a leap from the competitive form.
Terminal media is mainly a new type of means to create a brand's terminal image, multi-angle and multi-faceted terminal layout, enhance brand influence and drive sales. The contents include: 1. Basic display, pile head, hanging flag, POP and other conventional images; 2. Simultaneous playback of the terminal LED screen, specialization of the promotion personnel, unified image, special display, special-shaped stack, etc.; Information transmission from the design of the product itself, product concept, etc.; 4, terminal media also play a role in word of mouth, such as the sales of sales staff, of course, it is necessary to undergo professional training, through the form of oral communication to achieve the purpose of publicity. The current attention resources are becoming scarcer. As long as companies can pass information to consumers in the first time, their chances of winning are greater than their competitors.
Channel management digitization
In order to ensure the efficiency of the terminal business personnel, in 2013, more home enterprises will adopt the digital management method to manage the channel business. The core of digital management is the collection of business data by business personnel, which completes sales orders, terminal management, and work effectiveness.
The business personnel collects information through the mobile phone digital terminal collector: 1. The visual content collection of the terminal, including the stack head, the display, the storefront, etc., can be input by photographing; 2. The recordable data collection, including the terminal inventory, the sales volume, Purchase quantity; 3, competing product information collection, including promotion of competition products, policies, new products, etc.
After the data is collected, it is transmitted to the company's management background through the wireless network, and the data is automatically sorted by the background, and the management personnel can view the immediate work results and work dynamics of all sales personnel through the background.
The digital terminal management system can effectively improve the management level. First, the management of the resident, the visit trajectory of the business personnel is clearly visible, the name and time of the visited terminal are clearly recorded; the second is to control the store, the storefront, the dealer, the responsible salesman organic The integration is in a piece of information. When managers at all levels check the operation of a certain storefront, they can clearly and clearly see who is responsible for each storefront and those dealers. The third is the management of the terminal, the terminal Order quantity, category, cycle, whether there are gifts, etc. can be clearly identified and passed on to the relevant responsible person.
Cvc Oxford,Oxford Shirt Fabric,Oxford Fabric For Shirt,Oxford Shirt Fabric
Shaoxing Yingcheng Textile Co.,Ltd , https://www.sxyingcheng.com