At present, the whole wood home has accounted for about 10% of the entire furniture market. With the increasing high-end of home decoration and the increasing emphasis on indoor formaldehyde hazards, the consumption demand for the use of solid wood whole house decoration is increasing.
Yang Wenzhi, director of Dejia Impression Wood Wholesale Market, believes that the concentrated outbreak of market demand is the material basis for the rise of the whole wood furniture trend. In the field of high-end decoration, the scattered home improvement products provided by a single home brand have been difficult to provide high-end consumers with the whole process from material selection to design, measurement and installation. Even in high-end home shopping malls, one-stop shopping for a variety of first-line brand products, but these simple products are simply combined at home, the decorative effect is often unsatisfactory: not only difficult to achieve ceiling and closet, floor and wall panels, etc. The perfect combination makes it even more difficult to achieve a seamless look and feel in the surface finish and overall color. Only when a brand can provide all the home improvement products, follow the whole line in color, style and installation, and grasp the whole to meet the needs of these consumers. It is in this context that there are more and more brands in the whole wood home, and the market for the segmentation is gradually taking shape.
Solid wood material core
According to Chen Shaohua, general manager of Mingshan Wood Wholesale Marketing, the concept of whole wood home is no longer limited to the material of logs. At present, the name of the industry is also different. Some are called whole wood homes, some are called whole wood home decoration. Or cages are called whole homes. Guan Weijing, general manager of Dejia Impression Wood Furniture, pointed out that the whole wood home is a personalized lifestyle based on design and aesthetics. By realizing the unity from material to style, the aesthetic taste of the occupants is reflected from the first line; In addition, the whole wood home has abandoned the selection mode of the patchwork, and realized the perfect one-stop shop from procurement to after-sales service: after the whole wood home, consumers no longer have to pick and choose the wardrobe, wooden door and wood of each brand. Flooring, etc., but can complete the selection of all materials in a brand store, enjoy the zero after-sales service.
In the eyes of consumers, the core part of the whole wood home is the natural and solid solid wood material. The reporter learned that the main hot wood home brands are mainly red cherry, black walnut, red oak, teak, etc., are "high, large, upper" material.
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