VAUDE Participates in 2015 Beijing ISPO Successfully Reads Full Text >>

On January 29-31, 2015, ISPO BEIJING 2015 Asian Sports Products Exhibition was held in Beijing National Convention Center. VAUDE took new products to participate in the exhibition. 41 years of VAUDE brand history and culture were fully displayed at this exhibition. Gives a deep impression. During the period, the “2014 VAUDE Paragliding 500km Cross-Country Safaris Sharing Meeting” became a highlight of this exhibition, which enabled the public to understand more deeply VAUDE’s understanding of outdoor sports and the persistence of outdoor environmental protection.

In this exhibition, VAUDE aims to increase the professionalism of new products. Customers focus on the product's focus. The first attempt was to use a closed product display area. The exterior wall display area was accompanied by an outdoor window display full of winter snow and customs, and distinctive product features. The four series of thematic content display, covering mountaineering, hiking, travel, riding series.

Over the years, the VAUDE booth has always been very impressive, with a display rack made of logs and wooden planks giving people a sense of space, and using lines to explain the "geometrical architecture" of space, which is simple yet inspiring. The venue's highlights are the front hall windows, high-rise 3D mountain backdrop, bundled or scattered golden straw, highlighting VAUDE's professional trekking, climbing and children's collections, which are strewn with gravel piles. With exquisite snow powder, creating a sunny winter scene, highlighting the concept of VAUDE brand to promote closeness to nature.

It is worth mentioning that VAUDE 2015 new products in autumn and winter focus on the design of the brand logo, clothing are added "V" linear design elements, unified brand design style, clear product line classification, brand image more stylish.

On the afternoon of January 29th, V Lei Zhao Liming of China's paragliding team came to the ISPO to share the "2014 VAUDE Paragliding 500km Cross-country Crossing Race". The entire sharing session lasted for one hour. Warder team member Zhao Leiming performed the event. A detailed introduction and sharing, and interviews with the media, fashion tourism, outdoor adventure, 8264, Sina Outdoor and more than 20 media attended the sharing session. The 500-kilometer cross-country flight is the first X-Alps-style paragliding long-distance camping flight competition carried out by the Chinese people on their country's territory. It has been shocking to cross the 500-km mountain range until the end. In order to record this great event, the VAUDE team members added a number of high-flying materials. They freely flew over the sky, recorded the freedom and shock of overlooking the grasslands, and finally harvested the precious "flying" theme. Documentary. The hardships and grand events of this event are no less than the shooting of a Discovery documentary.

The VAUDE China Paragliding Team was formally established in July 2013. The team members are former members of the Chinese National Paragliding Team. In 2014, VAUDE China Glider Team participated in many well-known paragliding events at home and abroad on behalf of China and achieved remarkable results. The growing growth of the VAUDE China Paragliding Team is of great significance to the development of gliding in China.