According to SportsOneSource's March 2 report, Columbia Sportswear announced that in order to support business development, the company made several strategic adjustments in its organizational structure. Current global president and CEO Tim Boyle will continue to serve as CEO and vice president. And Chief Operating Officer Bryan Timm will be promoted to the company's global president and chief operating officer, and the appointment will take effect today.
Tim Boyle has served as President and CEO of Columbia since 1988. After this change, Tim Boyle will continue to lead the company as CEO. Due to his outstanding performance, Bryan Timm, who has served in Columbia for 17 years and has served as vice president and chief operating officer since October 2008, has been promoted to President and Chief Operating Officer of the world. In addition, the company announced the promotion of Peter Bragdon as the company's vice president, chief executive officer and general counsel, to enhance Tom Cusick's new position as "global vice president of finance" and chief financial officer.
Tim Boyle said, “Because of the strong drive of our brands, our global net sales reached US$2.1 billion in 2014. In 2015, according to the neutral currency, the company is expected to continue to maintain double-digit growth. Today, we announced to the leadership The purpose of the change is to ensure that each brand in our portfolio continues to grow and strengthen our position in the global marketplace."
Columbia's total net sales for the fiscal year 2014 exceeded $2.1 billion, a 25% increase over the same period last year, with apparel sales reaching $1.7 billion and footwear reaching $420 million. In the past year, the Chinese joint venture contributed net sales of $161.4 million, and after the completion of the prAna acquisition, it contributed net sales of $53.7 million. Due to exchange rate changes, Columbia's net sales suffered a 1% loss.
In 2014, Columbia's brands performed differently. Among them, Columbia brand's annual net sales increased by 24%, sales reached 1.75 billion US dollars, accounting for 83.33% of the total new brand prAna net sales of 53.7 million US dollars; Sorel brand net sales The amount increased by 29%, sales reached 166.2 million US dollars; Mountain Hardwear is the company's only sales decline in 2014, a 10% decline compared with the previous year, sales of 119.8 million US dollars.
Looking ahead to 2015, the company's sales are expected to continue to achieve double-digit growth, of which global net sales of footwear category is expected to exceed 500 million US dollars.
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