Art works cover a wide range of topics. It includes not only simple works of art (paintings, sculptures, etc.), but also works of art and design (graphic design, packaging design, environmental design, etc.), but the contents of any plastic art work are Must be expressed through a certain organizational structure and presentation. These organizational structures and means of expression constitute a specific external form of the artwork. Therefore, before studying the psychological effects of the external forms of plastic art works, we must have a clear understanding and understanding of the “external forms†from the perspective of psychology. The external form is an encoding system in which the artist applies material materials and uses certain artistic processing methods to process information that can be perceived by people, such as space, form, light, and color. These information coding systems systematically transmit some visual information, so that the viewer's visual organs are stimulated to generate excitement, and the overall characteristics embodied in external forms such as grand, strange, rough, handsome, gorgeous, and simple And so on, it will have some inducement and psychological hint effect on the appreciation of the viewer's aesthetic mood. Through the intersection and overlap between the audience's habitual perceptual orientation and the specific contextual perceptual factors of the artistic works, certain psychological effects will occur, such as "quantity effect", "fear effect", "real effect effect", and "dynamic effect". "," "synchronous effects" and "funny effects" and so on, at the same time, these psychological effects will in turn enhance the art form of infection.
The effect of sense of quantity can be illustrated by examples. When we went to Leshan in Sichuan and looked up at the Leshan Giant Buddha, which is integrated with the mountains, everyone would have a sense of mystery, sadness, and awe-inspiring sensation, forming a fear-inducing effect. This psychological effect was caused by the sense of quantity effect. Of course, the causes of these psychological phenomena are complex. There is the influence of religious legends and the ambience of the atmosphere, as well as the stimulating effects of the statues themselves. However, the main function of the statues is the enormous body of the Leshan Buddha itself. Therefore, these psychological feelings can be collectively referred to as the sense of quantity. . When we went to the arts and crafts shop to buy the Big Buddha, we saw the exquisiteness and fidelity of the arts and crafts, followed by a kind of admiration. The sense of awe and real feelings would vanish. This psychological phenomenon is "Taste effect". The sense of scale effect mainly comes from the interaction of two factors, that is, the overlap and overlap between the external quality of the artwork and the psychological amount of the appreciator. The great contrast between the quality of Leshan Giant Buddha and the amount of appreciative person's psychology has strengthened people's respect for the Buddha.
The so-called material quality, in the external form of the plastic art works, is divided into two kinds of absolute quality and relative quality. Absolute matter quality refers to the volume of artistic works, that is, the space occupied area and weight of the works of art. For example, buildings, sculptures, handicrafts, etc., whose volume and weight are all measurable, their external forms are not simply graphic outlines, but all the entities that constitute the carrier of consciousness. Their sense of quantity is not based on their own internal reference system, but is perceived by people in cross-reference with various external entities. The relative quality refers to the spatial dominance of works of art. For example, a painting painting is a series of high mountains and mountains, the picture has a large amount of spatial coverage, and another painting works only a set of fruit still life or a small body close-up, then space Contains a small amount. The quality of these extant substances is the relative quality, not the absolute quality in reality. The measure of the relative quality is based on the internal reference system of the picture, and the reference system with various external entities is not. Coherent. The so-called psychological quantity is the perceptual orientation that people form on the basis of long-term perception. Because people in the process of perception of space objects, they often compare and refer to each other in the same space. Gradually, the proportion, shape and color relationship between them will form a fixed perceptual impression in human psychology and form a certain fixed potential. It can be said that this perceptual trend is gradually in the process of human perception. Established. The psychological effect of the external form of the plastic art works is also the result of perceptual fixed effect. However, it is worth noting that the psychological effects of external forms are not an instant flash of thought, and that the lasting hints and induced results in the process of the activation of aesthetic emotions.
The fear-inducing effect is a psychological effect caused by a small amount of psychology and a large mass of objects. The larger the main body of a work of art, the smaller the reference of the real space is; the greater the quality of the works of art, the greater the sensation of fear. Generally, after the proportion of works of art exceeds three times the true value, the fear-inducing effect begins to appear, and as the contrast increases, the fear-inducing effect will gradually increase. At times, some super-scale artistic images can also produce intrinsic connotations and tremendous psychic power. In artistic creation, because of the sensation of sensation, people can feel tall, mysterious, dazed, fearful, majestic, solemn, etc. in the works of art. Therefore, in religious works of art or monumental sculptures, it is often used to multiply the quality of objects. Art processing techniques to suit their creative needs. For example, the statues of the five great men (see Figure-1), including the Monument to the People's Heroes and the Washington carved on the Hill of the US Capitol, have strong psychological effects.
Art design work, especially packaging design work, most of the mass can not be very large, but the use of an increase in the number of display methods can still enhance the sense of volume effect, which requires the packaging design must consider the effect of the overall packaging display. In the design of commercial advertisements, sometimes the goods with little original volume are put together with some very large external entities. In cross-referencing, the volume of goods appears to be very large, so as to achieve exaggerated publicity (see Figure -2, -3, -4).
There is a certain relationship between the intensity of the measurement effect and the observation distance, and the effect strength is greater within a certain distance. However, due to the effect of perceptual constancy, the effect intensity also increases as the distance between the viewer and the work increases. Then weakened. This is the so-called real sense effect.
The fun effect is just the opposite. It is an aesthetic psychological effect with a large amount of psychology and a small amount of material quality. Of course, this kind of doll-like artistic taste is not only based on the reduction of body mass, but also combined with exaggerated and distorted artistic treatment techniques and special processing techniques to produce special aesthetic tastes and receive good artistic effects. .
In studying the dynamic effects of the external form of the plastic arts, the sculptor Rodin once said: “The so-called movement is a change from one gesture to another.†The ancient Greek sculpture “Miron’s Throwerâ€, in the action of characters In handling, put the discus to the highest point, this is the action that will be thrown, it is the eve of the action climax. The whole body movements of the characters are connected to the climax of the movements, thus creating a strong sense of movement. This feeling of motion is obtained by the viewers under the influence of the artist's processing technique. It is the result of connecting the momentary movements of the attitude change when people observe the work. Therefore, this dynamic effect is also the connection effect. The momentary choice of the action of the past and the future has implications for the connection effect.
Synchronous effects mainly result from the external form of the sense of power and rhythm, and enable viewers to have an inner experience that is synchronized with the sense of strength and rhythm. This kind of inner experience has certain experience in aesthetic cultivation and art practice. On the body, the feeling is particularly evident. The synchronic effect makes people involuntarily produce the subconscious inner experience of "just following" and "soft and soft". Experience a kind of speed and strength from the vigorous and powerful strokes and marks, and experience a sense of relaxation and stretching from the soft and smooth lines. The psychological mechanism for synchronizing effects depends mainly on past experience. Visual stimulation with external information can lead to an intuition of resonance and inspire recall of past experiences from intuition and excitement. This synchronous effect reflects the coordination of the body's own response.
In short, the aesthetic sense of the form of art must use the emotional concepts and psychological effects formed by the form itself to enable the formation of “psychological isomorphism†between artists and appreciators. Through this kind of psychological isomorphism, the form of artistic works will have the effect of transmitting emotional information, which will play a role in enhancing the appeal of art forms.
Shanghai Institute of Applied Arts, Department of Art Design Miao Guoqing
The effect of sense of quantity can be illustrated by examples. When we went to Leshan in Sichuan and looked up at the Leshan Giant Buddha, which is integrated with the mountains, everyone would have a sense of mystery, sadness, and awe-inspiring sensation, forming a fear-inducing effect. This psychological effect was caused by the sense of quantity effect. Of course, the causes of these psychological phenomena are complex. There is the influence of religious legends and the ambience of the atmosphere, as well as the stimulating effects of the statues themselves. However, the main function of the statues is the enormous body of the Leshan Buddha itself. Therefore, these psychological feelings can be collectively referred to as the sense of quantity. . When we went to the arts and crafts shop to buy the Big Buddha, we saw the exquisiteness and fidelity of the arts and crafts, followed by a kind of admiration. The sense of awe and real feelings would vanish. This psychological phenomenon is "Taste effect". The sense of scale effect mainly comes from the interaction of two factors, that is, the overlap and overlap between the external quality of the artwork and the psychological amount of the appreciator. The great contrast between the quality of Leshan Giant Buddha and the amount of appreciative person's psychology has strengthened people's respect for the Buddha.
The so-called material quality, in the external form of the plastic art works, is divided into two kinds of absolute quality and relative quality. Absolute matter quality refers to the volume of artistic works, that is, the space occupied area and weight of the works of art. For example, buildings, sculptures, handicrafts, etc., whose volume and weight are all measurable, their external forms are not simply graphic outlines, but all the entities that constitute the carrier of consciousness. Their sense of quantity is not based on their own internal reference system, but is perceived by people in cross-reference with various external entities. The relative quality refers to the spatial dominance of works of art. For example, a painting painting is a series of high mountains and mountains, the picture has a large amount of spatial coverage, and another painting works only a set of fruit still life or a small body close-up, then space Contains a small amount. The quality of these extant substances is the relative quality, not the absolute quality in reality. The measure of the relative quality is based on the internal reference system of the picture, and the reference system with various external entities is not. Coherent. The so-called psychological quantity is the perceptual orientation that people form on the basis of long-term perception. Because people in the process of perception of space objects, they often compare and refer to each other in the same space. Gradually, the proportion, shape and color relationship between them will form a fixed perceptual impression in human psychology and form a certain fixed potential. It can be said that this perceptual trend is gradually in the process of human perception. Established. The psychological effect of the external form of the plastic art works is also the result of perceptual fixed effect. However, it is worth noting that the psychological effects of external forms are not an instant flash of thought, and that the lasting hints and induced results in the process of the activation of aesthetic emotions.
The fear-inducing effect is a psychological effect caused by a small amount of psychology and a large mass of objects. The larger the main body of a work of art, the smaller the reference of the real space is; the greater the quality of the works of art, the greater the sensation of fear. Generally, after the proportion of works of art exceeds three times the true value, the fear-inducing effect begins to appear, and as the contrast increases, the fear-inducing effect will gradually increase. At times, some super-scale artistic images can also produce intrinsic connotations and tremendous psychic power. In artistic creation, because of the sensation of sensation, people can feel tall, mysterious, dazed, fearful, majestic, solemn, etc. in the works of art. Therefore, in religious works of art or monumental sculptures, it is often used to multiply the quality of objects. Art processing techniques to suit their creative needs. For example, the statues of the five great men (see Figure-1), including the Monument to the People's Heroes and the Washington carved on the Hill of the US Capitol, have strong psychological effects.
Art design work, especially packaging design work, most of the mass can not be very large, but the use of an increase in the number of display methods can still enhance the sense of volume effect, which requires the packaging design must consider the effect of the overall packaging display. In the design of commercial advertisements, sometimes the goods with little original volume are put together with some very large external entities. In cross-referencing, the volume of goods appears to be very large, so as to achieve exaggerated publicity (see Figure -2, -3, -4).
There is a certain relationship between the intensity of the measurement effect and the observation distance, and the effect strength is greater within a certain distance. However, due to the effect of perceptual constancy, the effect intensity also increases as the distance between the viewer and the work increases. Then weakened. This is the so-called real sense effect.
The fun effect is just the opposite. It is an aesthetic psychological effect with a large amount of psychology and a small amount of material quality. Of course, this kind of doll-like artistic taste is not only based on the reduction of body mass, but also combined with exaggerated and distorted artistic treatment techniques and special processing techniques to produce special aesthetic tastes and receive good artistic effects. .
In studying the dynamic effects of the external form of the plastic arts, the sculptor Rodin once said: “The so-called movement is a change from one gesture to another.†The ancient Greek sculpture “Miron’s Throwerâ€, in the action of characters In handling, put the discus to the highest point, this is the action that will be thrown, it is the eve of the action climax. The whole body movements of the characters are connected to the climax of the movements, thus creating a strong sense of movement. This feeling of motion is obtained by the viewers under the influence of the artist's processing technique. It is the result of connecting the momentary movements of the attitude change when people observe the work. Therefore, this dynamic effect is also the connection effect. The momentary choice of the action of the past and the future has implications for the connection effect.
Synchronous effects mainly result from the external form of the sense of power and rhythm, and enable viewers to have an inner experience that is synchronized with the sense of strength and rhythm. This kind of inner experience has certain experience in aesthetic cultivation and art practice. On the body, the feeling is particularly evident. The synchronic effect makes people involuntarily produce the subconscious inner experience of "just following" and "soft and soft". Experience a kind of speed and strength from the vigorous and powerful strokes and marks, and experience a sense of relaxation and stretching from the soft and smooth lines. The psychological mechanism for synchronizing effects depends mainly on past experience. Visual stimulation with external information can lead to an intuition of resonance and inspire recall of past experiences from intuition and excitement. This synchronous effect reflects the coordination of the body's own response.
In short, the aesthetic sense of the form of art must use the emotional concepts and psychological effects formed by the form itself to enable the formation of “psychological isomorphism†between artists and appreciators. Through this kind of psychological isomorphism, the form of artistic works will have the effect of transmitting emotional information, which will play a role in enhancing the appeal of art forms.
Shanghai Institute of Applied Arts, Department of Art Design Miao Guoqing
Jiabaien Ceramics Co., Ltd. , http://www.czjbeceramics.com