On September 11-14, Shanghai Hongqiao Airway set up a rainbow bridge with a whole industrial chain. A bright Chinese “Rainbow†shines to the world with the brilliance of “ingenuity and all-round dockingâ€! The 40th China National Fair, which celebrates its 20th birthday, was grandly unveiled at the Hongqiao National Convention and Exhibition Center in Shanghai. It presented a sensational and inspirational home furnishing ceremony for 2,000 domestic and international top furniture brands and 100,000 professional visitors.
Heavy event celebrates 20th birthday
From 1998 to 2017, it was the magnificent 20 years of the China National Expo. It was the 20 years of Chinese people's life going to a well-off society. It was the 20 years of Chinese manufacturing going to the world. It was also the home furnishing industry entrepreneurs starting from scratch and starting a hard business. Twenty years.
In the past 20 years, China National Expo has always been committed to promoting the development of the industry, promoting the transformation of China's home furnishing industry to modernization, and achieving earth-shaking changes in terms of industrial scale, product segmentation, industrial concentration, and original design. As a masterpiece of the national team of the exhibition industry, the China National Fair has always stood with the industry, starting from the overall situation and focusing on the general situation, creating value and value for the country, industry, and every exhibitor and audience.
To celebrate the 20th birthday, the China National Expo held a number of heavy events on the eve of the opening ceremony. On September 10th, the Hyatt Regency Shanghai Global Harbor gathered and was full of friends.
At two o'clock in the afternoon, the China National Expo invited Mr. Shan Yuxiang, the president of the Palace Museum, to share with the 400 home furnishing furniture designers, enterprises and media friends who came to the place to use the ancient and modern use: the inheritance of the Chinese furniture craftsman spirit in the new era. "Innovation" is a wonderful story about intriguing and little-known stories. It explains the long history of Chinese furniture craftsmen, and has experienced vicissitudes and splendor.
On that night, the China National Expo held a “40th Anniversary of the 20th Anniversary of the Chinese National Fair and the Peking Universityâ€, and the colleagues from home and abroad at home and abroad, together with the China National Fair and China Manufacturing. The industry and home furnishing industry are in the same boat, and we are sincerely grateful to the enterprises, business associations and parties who have helped and supported the growth and development of China National Expo.
During the period, the China National Fair also held the American Summit Design Asia Pacific Awards. This is the first time that the "Oscar of the American Home Furnishing Design Design Award" has won the United States, relying on the China National Fair, the world's most influential industry platform, to jointly enhance the international level of furniture original design in China and the Asia-Pacific region. Heavyweight design award. Since its launch this year, it has attracted nearly 200 companies to participate in the collection of more than 1,000 works. After a strong international professional jury, the 16 categories of grand prize winners were finally born in a long-awaited way, and they won the "golden key to open the door to the global furniture market."
During the exhibition, in Hall 2, the latest award-winning products will be displayed. The selected award-winning works of the American Spike Design Awards will also be displayed on the same stage, which will make the audience feast their eyes.
Five exhibition areas bring together boutique
The 40th China (Shanghai) Home Expo has an exhibition area of ​​400,000 square meters and has more than 2,000 exhibitors covering civil and classical furniture, home accessories, home textile fabrics, outdoor homes, office and commercial furniture, furniture production equipment and Accessories and other large homes full-length industrial chain. Everything is in the "four-leaf clover". The audience can enjoy the one-stop shopping convenience in a limited time, without having to spend a lot of energy to go to the upper, middle and lower reaches of the home industry.
The China (Shanghai) Home Expo will optimize the creation of five major brand exhibition areas, so that the audience can feel simple and refined at any time in the “Big Mac†exhibition. The civil furniture exhibition area is uniformly set up on the first floor of the exhibition hall. A total of 7 exhibition halls including No.1, No.2, Beifang, No.3, No.4.1, No.5.1 and No.6.1 are used. The highly-related jewelry home textile exhibition area and outdoor home exhibition area , respectively, to the adjacent 5.2 and 6.2 pavilions on the second floor; on the first floor of the pavilion, there is also the equipment and ingredients exhibition area in the same section of the "leaves" 7.1 and 8.1; the office and commercial and hotel furniture exhibition area uses the second floor exhibition hall Halls 4.2 and 8.2.
Sharing new trends in softwear and mining new changes in the industry
Following the China Softcover Conference in March this year, the Autumn Forum revisited the annual theme of “Time Design+†to explore and integrate industry value resources to provide inspiration and guidance for companies and practitioners. During the exhibition, many design big coffees and brand founders were invited to share the theme of “Art and Designâ€, “Cross-Bound Designâ€, “Soft Dress and Designâ€, and deep dialogue with the audience to share the new trend of soft clothing. And tap new changes in the industry.
The Colorful Jewelry Home Textiles Museum (Building 5.2) focuses on the trend of soft-wearing trends with the theme of “Thinkingâ€, from decorative items to overall space, from home accessories to home textile fabrics, GLOBALVIEWS, UTTERMOST, Lit, Vivi Bella, Jiemei, Medic, Oscar, Scorpio, Platinum, Pigment, Vatican, Lafite, and other well-known brands at home and abroad, dotted with the variety of soft furnishings.
In line with the current trend of soft furnishings, Haining Home Textiles Association organized 20~30 Haining home textile enterprises to participate in the exhibition. Chairman of Haining City Textile Association, Chairman of Haining Tianzhu Weaving Co., Ltd. Cao Bitong told reporters that the group's participation on the one hand hopes to further enhance the brand image of Haining's home textiles and show the advantages of Haining's home textile industry chain and complement each other. On the one hand, it is also to lead the trend of soft wear. The current consumers are advocating nature, environmental protection, and the simple Nordic style is very popular. This time, Tianzhu Weaving brings the technological fabrics that are at the forefront of the fashion trend, and through the post-processing, the fabrics are imitation. The effect of the skin, and the touch is very comfortable and soft, in addition to all kinds of cotton and linen blended chenille, special yarn has also appeared, loved by everyone.
In the same period, the same venue also held the "CBDA China Soft Decoration Art Festival and 2017 China Soft furnishings Art Summit Forum", attracting many industry big names, designers and brands, and the industry to share the soft decoration. The event will also feature a highly prized softcover award to inject new energy into the development of the softwear industry.
Smart home trends are surging
With the surge of smart homes, in order to make the Internet and smart homes better interconnected, the China (Shanghai) Home Fair held the “First China Home Furnishing Industry†with the National Federation of Industry and Commerce Furniture and Decoration Industry Association on the opening day of the exhibition. The Internet and Intelligent Technology Conference attracts outstanding home e-commerce platforms, smart home industry elites, and traditional home furnishing industry leaders to gather together to discuss development plans.
The current civil furniture exhibition area is also in the hot spot of custom smart industry, and join hands with the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce to create a “smart custom home science and technology museum†to meet the needs of the most popular whole-house custom furniture. Customized needs of various types of homes; advanced technology to enhance the quality of home life, interpretation of the future home. The intelligently controlled shoe cabinet, the intelligent bedside table that can be automatically charged, the smart coffee table that can be cooled, and the intelligent dressing table that can be connected with the mobile phone are all unveiled, which is very eye-catching.
The exhibition is divided into international furniture pavilion, design trend pavilion, custom smart home science and technology museum, modern furniture brand pavilion, European and American living pavilion, sofa brand pavilion, sofa boutique and sleep living pavilion. Top brands from dozens of countries and regions in the world, including the United States, Italy, Australia, Singapore, Malaysia, Hong Kong and South Africa, as well as exhibitors from Turkey, Malaysia, Indonesia, the United States, Japan and other countries. The exhibition area also includes many domestic big names, including In the Yangtze River Delta, Gujia, Xilinmen, Dream Lily, Si Kexin, Ou Yifeng, etc., Huahe, Temple of Heaven, HC28, and non-identity in the northern region, as well as the federal, left and right, Yihua, Jianwei, etc. in the Pearl River Delta region, Meeting at the same time, it presents a rich and diverse home choice for the audience at home and abroad.
Staged fashion and casual life show
The office, commercial and hotel furniture exhibition area is currently the largest and most professional exhibition of office furniture and office environment related topics in East China. It presents fashionable and fashionable office design products in Halls 4.2 and 8.2.
This year's exhibition area welcomed the Korean pavilion's debut, and many top office furniture companies such as St. Austria, Bailey, Huasheng, Malatti, Jingtai and Yuanqi gathered together. The Office Life Theme Pavilion is a forward-looking industry trend, with many keynotes, forums and seminars.
As a rare outdoor outdoor home theme exhibition in China, the Outdoor Leisure Home Museum (Building 6.2), together with nearly 150 companies covering the entire industrial chain of outdoor homes, presents you with an outdoor leisure life of nearly 30,000 square meters. The show conveys the fashion concept of “taking nature homeâ€. Yongqiang, Gaogao, Caopu, Tenghua story, Pengshi, Sonar, Dihuaou, Gretel, Asind and many other powerful brand companies will be unveiled for family residences and commercial establishments (tourism real estate, hotels, resorts) , clubs, etc.) to provide one-stop leisure space solutions.
The equipment and ingredients exhibition area was scientifically adjusted to the 7.1 and 8.1 pavilions, and the same level as the civil furniture exhibition area, not only showing the exquisite intention of the exhibition area, but also creating a “hands-on†trade for exhibitors and visitors. The platform fully reflects the advantages of the entire industry chain.
Jintian, Nanxing, Biesse, Hongya, Qingcheng, Yongqiang, Xinghui and other high-quality enterprises have joined the strong, both strength brands continue to exhibit, and there are many dynamic new enterprises to provide more quality for the furniture manufacturing industry. The choice.
Design Party Aesthetics Feast
For two consecutive years, the stunning four-story (: meaning:) design exhibition, this year, let the charming oriental design bloom in Hongqiao. Famous designer, curator Zhu Xiaojie, Hou Zhengguang, and color director Professor Song Jianming will invite the audience to sit down and have a cup of tea, talk about the fun, and enjoy the joy of autumn harvest.
1 Sino-Swiss Design Exchange Exhibition, more than 30 Swedish and Chinese designers and students from the Swedish Mamsten Furniture Design Institute, presenting the exchange and integration of Nordic design and oriental culture; 1 wall art gallery, 100 designs The tea set of the division uses the giant wall as the carrier and tea as a clue to depict a sly design picture; a meaning salon, a real design and business brainstorming, new product release and big coffee road show make good design become Good business; 9 brands showcase oriental life in the form of tea room or tea table; 24 studios show their designs with their individuality and proposition in different fields; 1 youth market, showing the wonders of young designers from all over the world Thoughtful and colorful works.
The China (Shanghai) Home Expo is dedicated to creating a “peak in front of the eyes†Hongqiao Design Forum, providing an excellent opportunity for the audience to have an interesting dialogue with the international design community. Mr. Kurokawa Yachi, world-famous architect and industrial designer, Jonathan Adler, a well-known design master in the United States, and BrentDSmith, the brand director and chief representative of RalphLauren's Asia-Pacific brand in the US, will share the theme; Frederic Spector, professor at Rhode Island School of Design, will also be in China. A number of well-known designers dialogue forums, deep interaction with the audience, revealing more sparks of creativity and inspiration.
This year's "Hooping in HURUNHOME" art exhibition was jointly organized by the China (Shanghai) Home Expo and the authoritative organization Hurun Report. It opened up a free and pure land for more famous and cutting-edge designers. The site will also showcase the works of dozens of masters such as Lin Fengnian, the world's first guest room designer, and internationally renowned interior designer Liang Jianguo, to plan an aesthetic feast for the audience in the domestic design industry, once and for the art. .
The new retail quest for the new era of winning rules
With the advent of the new retail era of online and offline integration, how to reconstruct business models, how to carry out online and offline low-cost integration, how to achieve the capture and use of commercial data, etc., has become the focus of enterprise transformation and upgrading.
At the exhibition, companies have demonstrated the secret weapon of the new retail era. Cool Jiale uses 3D cloud design software to focus on VR and cloud design new strategies, attracting many dealers to pay attention to the exhibition. Ougong Soft Pack has displayed a one-stop factory direct supply platform for furniture, curtains, ornaments, carpets, lighting, paintings and other household products, creating an overall soft-packing solution solution expert, and the family has brought home decoration + Internet 3D scene signing New mode.
In order to help enterprises achieve rapid changes in the new retail era, the organizers also carefully prepared the “Channel Reform Innovation Forum for the Big Home Industry in the New Retail Backgroundâ€. More than 20 industry elites have answered the pathfinders, pioneers and gold diggers of the new retail industry.
Editor in charge: Xu Yuehua
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