Network - The Rise of the Fourth Media (I)

What the Internet brings to the press industry is a revolution. It will undoubtedly bring more opportunities for reporters. However, the Internet will not immediately replace traditional print media. In fact, the biggest effect of the Internet is that it has increased the diversity of young people's employment. That is to say, the end result is that every news agency and even individual has become an impact on the world. In the near future, journalists will also become half-experts to retrieve data.
The online media is booming. People divide the development of the news media into four different stages according to the mode of the media. The traditional paper in the paper media, the broadcast in the radio waves, and the television in the television pictures are called the first. , second and third media, and with the rapid development of the Internet, the emerging media based on the Internet transmission, the fourth media (commonly known as electronic newspapers) is booming.
Due to advanced telecommunication infrastructure in Europe, America, Australia, and some developed countries and regions in Asia, major newspapers in these countries and regions were electronic before 1994, especially in countries such as the United States, Australia, Japan, and South Korea. The first grade newspaper is almost 100% networked. In stark contrast to this, China’s per capita newspapers are the world’s largest, but the status quo of the application of information technology in newspapers is very backward. By the end of 1998, less than 200 domestic media (including magazines) had access to the Internet. Compared to the total number of 2,200 newspapers in China, less than 10% of newspapers were online, and even central-level newspapers had many failures. Realize the online version.
Since the beginning of the 1990s, the development of world computer application technology has been advancing by leaps and bounds, and competition in the domestic newspaper industry has become increasingly fierce. The backward technical means of the newspaper has become a bottleneck that severely restricts its own development, especially with the deepening of the reform of the domestic newspaper industry. The competition is gradually introduced into the market mechanism. The role of newspapers is gradually moving from the government to commercialization. The level of computer application will become an important factor affecting their survival.
At present, the bottleneck that hinders the popularization of domestic e-newspapers is embodied in three aspects: first, the concept of the newspaper leader. The operators of many local newspapers have not realized the urgency of the application of information technology in newspapers, or even if they have some knowledge, they are not accurate and in-depth, and lack the awareness of forward-looking.
This is followed by the backwardness of existing telecommunication facilities in the country. Due to the late start of China's information technology, especially in some underdeveloped areas, the industry application of information technology is generally behind, many hardware facilities and application levels need to be greatly integrated and promoted, ISP/ICP business is seriously difficult, telecommunications costs remain high This led to a serious shortage of local demand for e-newspapers, which directly affected the expansion of the audience. As a result, many people hold a wait-and-see attitude towards the development of electronic newspapers in China. The third is the funding issue The Internet is the only global media The global 24.7 million people in the United States President Clinton Gossip reported on the Internet the first day to read the report from the Internet, the Internet's "fourth media" reputation as the world's reputation is thus hammered out. It is no accident that the Internet has been selected by the United States Congress as the latest media. Starr's report was 445 pages long. Apart from the Internet, any traditional media (whether it was printed newspapers and magazines, or radio and television broadcasts of sound and video) could not be transmitted in full in an instant. The Internet not only has huge capacity, but also can cover more than 60 million users all over the world at the same time. If users find reports on the relevant stations, they will be able to read the full text of the report after they have downloaded more than 10 seconds and at most a few minutes.
Experts said that as a result of several advantages, the Internet has been able to stabilize the game in competition with other media. Can the Internet, as the fourth media, compete with newspapers, radio and television? If people still have doubts in the early days of the Internet, then it has now become conclusive.
Today, the Internet has developed into a dynamic network with more than 30 million hosts and 200 million users in 200 countries and regions. This network is currently expanding at a rate of 15% per month. Experts say that once information has entered the Internet, it can almost be seen by netizens spread around the world on their own computer screens and in random speakers. In this sense, the Internet is the only global media.
Traditional media, including television, cannot easily cross geographical limits due to various limitations (including operating costs and ideology). For the newspapers and magazines, the shock waves on the Internet have become clear. According to industry sources, electronic newspapers that rely on the Internet are no longer subject to the layout and space limitations of traditional newspapers and periodicals. Not only can they provide detailed background information, but they can also broadcast the latest news at any time. Their timeliness is sufficient to compete with radio and television. And in terms of capacity and retrieval, it is comparable to electronic libraries; readers can not only select relevant news and materials according to their own preferences, but also can copy or print these contents and even send them to e-mails. Friends, family and other related parties.
A survey in the United States last year showed that more than 31% of the public have significantly reduced the number of hours spent reading traditional newspapers and television because of the use of the Internet. According to the incomplete statistics of the China Journalist Association, about 127 newspapers have been online at home. In addition, some radio and television stations, including China Central Television and China Radio International, have also established websites on the Internet. The fact that the Internet has become the "fourth media" is actually the result of the development of information technology. This is the law of Shunchang's anti-death. When human beings enter the information society, information technology and services truly become the mainstream of the society. Members of society can completely choose the mass media according to their own needs. It is this choice that has contributed to the diversified and decentralized development of the mass media. The ultimate result of its development will be the adoption of personalized e-newspapers that serve as menus and serve as a new service for the mass media.

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