In the past, the domestic furniture market relied heavily on traditional brick-and-mortar stores for both buying and selling. These stores occupied a dominant position in the industrial chain, often acting as gatekeepers with near-monopoly power. However, this landscape has been rapidly changing in recent years.
The Chinese furniture industry is currently going through a deep transformation. Many manufacturers, dealers, and traditional furniture stores have faced significant challenges, especially with the rise of the internet. E-commerce platforms are now capturing an increasing share of the market, reshaping product quality, distribution models, consumer behavior, and aesthetic preferences. As a result, long-standing issues within the furniture industry—such as overdevelopment and misalignment with real consumer needs—are being addressed. From large-scale business models to small details like product design, the industry has seen fundamental changes.
This shift has led the furniture market to move from high-speed growth to more stable and moderate expansion. Traditional furniture stores are no longer the sole players, and their once-dominant position is now under pressure. In 2009, some dealers and companies started opening independent brand stores within traditional furniture markets, marking the beginning of a new era. As consumer demand for personalized and diverse furniture options grows, and as branding becomes more important, new channel models are emerging to compete with traditional stores. Today, the monopoly of traditional furniture stores has been completely broken.
Independent stores, experience stores, custom shops, and warehouse-style retail spaces are now gaining traction. Early independent stores were often attached to traditional furniture outlets but quickly spread out. Their growth was largely driven by brand companies. For example, large enterprises like Sichuan have opened massive stores exceeding 3,000 square meters, offering not only product displays but also enhanced customer service, such as price reductions, free mixing, experiences, and after-sales support. Similarly, mahogany furniture brands in the Pearl River Delta have set up direct-operated stores on the street, which are performing well.
Building on the success of independent stores, the rise of the home concept and customization has given birth to home experience centers and custom furniture stores. Many dealers and companies are experimenting with these new formats. Some collaborate directly with real estate developers to open community-based brand experience stores, while others create multi-brand, one-stop shopping environments that include design, experience, procurement, and even construction services. Custom furniture companies often operate independently from traditional furniture chains, focusing on community-based stores that have grown rapidly in recent years.
Warehouse-style stores have also emerged as a new and effective retail model. Typically located in urban or suburban areas with good transportation and low rent, they offer affordable furniture through simple decoration and a wide range of products. With over 5,000 square meters of space, sufficient inventory, and professional delivery and installation teams, they excel in last-mile service. Many warehouse stores are integrated with online platforms, serving as offline service points or logistics hubs. This model has gained popularity, with sales performing strongly and more companies and e-commerce platforms investing in this format. The impact on traditional furniture stores has been significant.
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