On May 10, 2015, Ai Ruisi, a leading brand in China’s upholstered furniture industry, celebrated its 20th anniversary with a press conference titled “Love Times†held at the Beijing EAST Oriental Wine Cellar. This event marked the beginning of a grand series of celebrations to honor two decades of growth and success. The press conference was attended by industry professionals, media representatives, and guests who gathered to witness this significant milestone for Ai Ruisi.
Chen Tao, Vice President of Marketing at Ai Ruisi, officially unveiled the brand's 20th-anniversary social initiatives, which included “Grateful Feedback†and “Public Welfare Actions.†These programs reflected the company’s commitment to giving back to the community and expressing appreciation for its loyal customers. Industry leaders and major media outlets were present, highlighting the importance of Ai Ruisi’s role in the home furnishings sector.
Yin Chao, Secretary General of the Beijing Furniture Brand Alliance, also attended the event and delivered a speech. He praised Ai Ruisi as an outstanding representative of Beijing’s furniture industry and a key player in soft furnishings nationwide. Over the past 20 years, Ai Ruisi has consistently shown strong market growth, demonstrating its resilience and brand strength. Yin expressed confidence in Ai Ruisi’s future, emphasizing its potential for continued success.
Fan Yi, Chairman of Ai Ruisi, shared his reflections on the brand’s journey. He emphasized that the success of Ai Ruisi over the past two decades was due to three core principles: focus, design, and brand building. The company has remained dedicated to soft furniture, invested heavily in design innovation, and cultivated talent to maintain a competitive edge. Looking ahead, Fan Yi stated that Ai Ruisi will continue to prioritize brand development, collaborate with partners, and remain grateful to its customers.
In addition to the press conference, Ai Ruisi introduced a special set of anniversary activities called “Seven Swords.†These events aimed to engage customers and celebrate the brand’s legacy. For example, the first sword, “Swim Dragon,†focused on family and friendship, while the second, “Green,†supported public welfare through a health initiative for mothers. Other swords included store expansions, brand image upgrades, product launches, and customer appreciation campaigns.
Ai Ruisi, known for its high-quality soft furniture, is led by Italian designer Marco Giorgio. The brand has built a strong presence across more than 300 cities, offering premium home furnishings to consumers. Its 20th-anniversary celebrations not only highlighted its achievements but also showcased its dedication to social responsibility and community engagement.
The event concluded with a symbolic launch of the “Ai Ruisi 20th Anniversary Series Celebration†by key figures from the company and industry associations. Later that week, on May 11, Ai Ruisi joined forces with Chengwai Chengyi and Yifeng for a joint press conference outside Beijing, further celebrating the milestone with cultural and promotional activities.
As Ai Ruisi marks its 20th year, it continues to evolve, innovate, and stay true to its vision of creating beautiful, comfortable living spaces. With a strong foundation and a clear path forward, the brand remains committed to delivering quality, style, and love to its customers worldwide.
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